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strategy
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- June 1982 (Revised May 1995)
- Case
Ellis Manufacturing Co.
By: Roy D. Shapiro
Ellis finds itself in a weakening competitive position largely due to the lack of rationalization in its plants. Driven by a strong traditionally decentralized sales organization, Ellis finds that all plants want control over all product lines. As a result, overall... View Details
- June 1982
- Supplement
Hartmann Luggage, Video
By: John A. Quelch
The company president describes current strategy, and the decisions made in response to the problems. View Details
- May 1982 (Revised February 1983)
- Case
Ford Motor Co. (B): The Automobile Crisis and Ford's Political Strategy--1980
- April 1982 (Revised June 1993)
- Case
Hart Schaffner & Marx: The Market for Separately Ticketed Suits
Calls for a decision on whether Hart Schaffner & Marx, the nation's leading manufacturer of high quality, branded suits, should expand its product line by marketing suits that are separately ticketed (i.e., the coat, vest, and slacks are sold from individual hangers... View Details
- March 1982 (Revised September 1985)
- Case
Sealed Air Corporation
By: Robert J. Dolan
Market leadership and technological innovation have marked Sealed Air's participation in the U.S. protective packaging market. Several small regional producers have introduced products which are less effective than Sealed Air's but similar in appearance and cheaper.... View Details
- March 1982 (Revised June 1982)
- Background Note
Germany's World Class Industrial Competitors
By: Robert H. Hayes
- March 1982 (Revised June 1986)
- Background Note
Note on Diversification as a Strategy
By: Michael E. Porter and Malcolm S. Salter
Presents a discussion of corporate diversification. Covers historical background, the concept of strategy for a diversified company, and concepts of value creation. View Details
- February 1982 (Revised August 1987)
- Case
Hoover: Multinational Product Planning
By: Robert D. Buzzell and Benson P. Shapiro
- February 1982 (Revised May 1992)
- Case
MCI Telecommunications Corp. (A): Corporate and Marketing Strategy
By: John F. Cady and Frank V. Cespedes
- February 1982
- Case
MCI Telecommunications Corp. (B): Customer Service Strategy and Organization
By: John F. Cady and Frank V. Cespedes
- February 1982 (Revised August 1984)
- Case
Jordan Marsh Co.: Merchandising Men's Tailored Clothing
- February 1982 (Revised June 1990)
- Case
Massey-Ferguson Ltd.—1980
By: Carliss Y. Baldwin and Scott P. Mason
Massey Ferguson began fiscal year 1981 in default on $2.5 billion of outstanding debt. The company's future depends on the ability of lenders, the governments of Canada and Ontario, and management, to agree on a refinancing plan. The case reviews Massey's performance... View Details
- January 1982 (Revised November 1982)
- Case
General Foods: Productivity Measurement Program
By: Robert H. Hayes and Kim B. Clark
- 1982
- Article
Children's Artistic Creativity: Detrimental Effects of Competition in a Field Setting
By: T. M. Amabile
Girls whose ages ranged from 7 to 11 years made paper collages during 1 of 2 residential parties. Those in the experimental group were competing for prizes, whereas those in the control group expected that the prizes would be raffled off. Artist-judges later rated each... View Details
- January 1, 1982
- Article
Price Wars, More Liberal Credit and Other Competitive Maneuvers
By: M. E. Porter
- January 1982
- Article
The Returns and Risk of Alternative Put Option Portfolio Investment Strategies
By: Robert C. Merton, Myron S. Scholes and Matthew L. Gladstein
- 1982
- Article
When Self-Descriptions Contradict Behavior: Actions do Speak Louder than Words
By: T. M. Amabile and L. Kabat
Subjects viewed two videotapes, one depicting a stimulus person's self-description and the other depicting that person's behavior in a conversation, according to a four-way factorial design personality descriptor used in the self-description ("introvert" or... View Details
- December 1981 (Revised September 1986)
- Case
Marriott Corp.
By: Thomas R. Piper
Marriott is considering the repurchase of ten million shares. This is apparently at odds with the financial policies that the Board of Directors passed two years earlier. Students must discuss why the policies were passed and why changes are now necessary. Includes a... View Details