Publications

01 Mar 2021
Blog Post

Building Sustainable Brands

graduated? I’m looking forward to building sustainable brands, leading & developing teams, and helping those who come after me achieve their goals. As HBS grads, I believe that it’s our responsibility... View Details

19 Mar 2006
Research & Ideas

Do I Dare Say Something?

recent working paper, Harvard Business School professor Amy Edmondson and Penn State professor James Detert explored the challenges employees face speaking up to internal authorities. Their research focused... View Details

Keywords: by Sarah Jane Gilbert

Program

High Potentials Leadership Program

Summary To strengthen the foundation for future success, companies must commit to developing strong leaders at all levels. This program empowers high potential leaders to overcome the increasingly complex challenges that emerge as they... View Details

13 Nov 2020
HBS Seminar

Ashley Nunes, Harvard Law School

05 Nov 2019
News

Bond mutual funds may hold riskier holdings than reported, NBER study finds

January–February 2012
Article

Do You Need a New Product-Development Strategy?

By: Alan MacCormack, W. Crandall, P. Toft and P. Henderson

Many firms rely on a single new-product development process for all projects. But designing new products for different business contexts requires that a firm deploy different new-product development processes. Products designed for stable and mature end-user markets... View Details

Keywords: Strategy; Product Development

November 1999
Case

Lucent Technologies: Optical Networking Group

By: Marco Iansiti and Barbara Feinberg

Set in June 1999, this case describes the development of a new platform product, the Wavestar OLS 400G, that responded both to a demand for greater "bandwidth" and aggressive competitors seeking to supply it. The 400G's development process took only 14 months and... View Details

Keywords: Customers; Operations; Product Development; Performance Improvement; Information Technology; Information Infrastructure

July 2016 (Revised October 2018)
Case

Tolaram: Innovating in Africa

By: Derek van Bever and Efosa Ojomo

Tolaram is a Singaporean company that began operations selling textiles in Nigeria in the 1970s. Executives and brothers, Haresh and Sajesh Aswani, however, saw an opportunity to create an instant noodle market in the country. In 1988, they began importing Indomie... View Details

Keywords: Fast Moving Consumer Goods; Business Model; Disruptive Innovation; Vertical Integration; Emerging Markets; Consumer Products Industry; Nigeria; Africa

March 2011 (Revised August 2012)
Case

Caesars Entertainment: CodeGreen

By: George Serafeim, Robert G. Eccles and Tiffany A. Clay

The case describes the development of Caesar's sustainability initiative program, the effect of the initiative on employee engagement and motivation, and on customer satisfaction. View Details

Keywords: Customer Satisfaction; Employees; Corporate Social Responsibility and Impact; Environmental Sustainability; Motivation and Incentives; Accommodations Industry; Entertainment and Recreation Industry

November 1990 (Revised January 2008)
Case

Regency Plaza

By: William J. Poorvu and Richard E Crum

Designed to examine the process of project management during the development cycle of a luxury condominium building, exploring the issue of how the design, development strategy, project organization, and project personnel are interrelated. More specifically, looks at... View Details

Keywords: Buildings and Facilities; Design; Construction; Housing; Management Practices and Processes; Projects; Luxury; Real Estate Industry

September 1999 (Revised October 2000)
Case

Eggrock Partners, LLC (A)

By: Thomas J. DeLong, Myra M. Hart and Sharon Peyus

Explores the challenges of choosing how to grow a professional services firm (PSF). Before developing a growth strategy, the partners need to agree on what business(es) the company should be in. Each of the three partners has differing views of what the company should... View Details

Keywords: Entrepreneurship; Business or Company Management; Growth and Development Strategy; Business Model; Expansion; Business Processes; Industry Structures; Customer Focus and Relationships; Employees; Partners and Partnerships; Service Industry

May 2017 (Revised September 2018)
Case

Hilti Fleet Management (A): Turning a Successful Business Model on Its Head

By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer

This case explores the introduction of fleet management in the construction industry by the premium power tools manufacturer Hilti in 2000. Following its customers’ needs, Hilti moved from selling power tools to leasing them as a service. The introduction of the new... View Details

Andy Zelleke is the MBA Class of 1962 Senior Lecturer of Business Administration. A member of the General Management unit, he is the Faculty Chair of HBS’ Middle East & North Africa Research Center.

Since Spring 2021, Dr. Zelleke has taught “Unpacking... View Details

Keywords: federal government; professional services; defense; financial services

August 2012
Case

Jess Westerly at Kauflauf GmbH

By: John J. Gabarro and Colleen Kaftan

Jess Westerly is the assistant product owner of CRM applications for computer and office supply wholesalers and retailers at Kauflauf, a fast-growing provider of subscription enterprise software headquartered in Heidelberg, Germany. Only months into her job, outsider... View Details

Keywords: Applications and Software; Organizational Culture; Organizational Change and Adaptation; Change Management; Leading Change; Behavior; Salesforce Management; Social and Collaborative Networks; Planning; Web Services Industry; Germany

Program

Real Estate Management Program

leaders in different segments of the industry, you will develop a new ability to make informed decisions that help you make the most of new opportunities. This program is presented jointly with the Harvard University Graduate School of... View Details

Keywords: Real Estate; Real Estate

April 1986 (Revised September 1993)
Case

Sun Microsystems, Inc. (A)

By: Steven C. Wheelwright

Sun Microsystems managers must decide whether to launch a new product into manufacturing. Teaching objectives include: 1) an analysis of the competitive environment, 2) examination of technological choices, 3) understanding of the new product development process, and... View Details

Keywords: Decision Choices and Conditions; Product Launch; Product Development; Production; Competitive Strategy; Computer Industry