Publications

Web

Polaroid Films - Edwin H. Land & Polaroid | Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy... View Details

Web

Brand Name Management - The Art of American Advertising

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy... View Details

24 Aug 2016
Blog Post

Internship In Action

It’s crazy how time flies, so much has happened since my last post and I am less than two weeks away from the end of my internship at Global Fashion Group(GHG)! The past few weeks have been very busy at work and in general. My project... View Details

Keywords: Consumer Products / Retail

16 Nov 2021
Blog Post

How HBS Supported My Career Transitions During and After Graduation

experience finding your first post-HBS job? Entering the job market in the summer of 2020 at the height of the pandemic was quite challenging. Nevertheless, I am very grateful for the resources HBS provided me both inside and outside the... View Details

12 Jan 2004
What Do You Think?

How Should We Think About the Exportation of Jobs?

Summing Up The exportation of jobs "will create bigger markets and opportunities to sell goods and services from the developed economies," says reader Suman Das. "This is indeed very troubling, as the classic answer of... View Details

Keywords: by James Heskett

26 Mar 2019
First Look

New Research and Ideas, March 26, 2019

strategies aimed at improving working conditions in global supply chains. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=51347 Harvard Business School Case 919-411 AIME High: A... View Details

Keywords: Dina Gerdeman

01 Mar 2016
News

HBS Fund Helps Fuel Faculty Research and New Learning Experiences

Data’s Double Duty: Research and the Real World As Raffaella Sadun was wrapping up her Corporate Strategy course last fall, one of her students sent her a four-page analysis of the private equity industry in India, a topic the class had... View Details

December 22, 2023
Article

How NFTs Will Make a Comeback in 2024

By: Scott Duke Kominers and Steve Kaczynski

NFTs are poised to be a major driver of Web3 adoption in 2024 – but the successful projects will look very different from what’s come before. View Details

Keywords: NFTs; Web3; Crypto Economy; Value Creation; Brands and Branding; Marketing Strategy

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October 1987 (Revised October 1992)
Case

Black & Decker Corp.: Household Products Group, Brand Transition

This rewritten version differs from Black & Decker Corp.: Household Products Group (A1) in two ways: 1) It has an explicit decision focus. Homa must decide on a program to transfer the Black & Decker name to GE small appliances; and 2) The detailed information... View Details

Keywords: Decisions; Marketing Strategy; Brands and Branding; Consumer Products Industry

07 Feb 2017
First Look

First Look at New Research: February 7

projects, and the implications of global markets and extreme valuations for what a company must achieve. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/817052-PDF-ENG Harvard Business School... View Details

Keywords: Sean Silverthorne

14 Sep 2015
Research & Ideas

Rewriting the Rules of Service Competition

Editor's Note: Harvard Business School professors James Heskett, W. Earl Sasser, and Leonard A. Schlesinger literally wrote the book on service industry management with The Service Profit Chain. Now the trio is back with What Great Service Leaders Know & Do. This... View Details

Keywords: by James Heskett, W. Earl Sasser & Leonard A. Schlesinger; Retail

June 1981
Supplement

AT&T Long Lines, Telemarketing, Video 3

By: Benson P. Shapiro

Keywords: Marketing Strategy; Communications Industry

Find at Harvard

October 1986 (Revised June 1988)
Case

Americana (A)

Americana Hotels decides to lease a resort hotel on Jamaica's north coast from the Jamaican government. Management must decide whether to operate it as a traditional resort, or as an all-inclusive, club-type resort, similar to those operated by Club Med. The... View Details

Keywords: Marketing Strategy; Accommodations Industry; Tourism Industry; Jamaica

01 Jan 2008
News

Anand G. Mahindra, MBA 1981

borders. “When the global market comes to your doorstep,” he observes, “if you don’t have the same advantages—the synergies and scale that global networks bring—you’re not... View Details

May 1999 (Revised April 2003)
Case

Executive Health Group

Executive Health Group provides in-depth physical exams. Facing stagnant revenues, CEO William Flatley has to reposition his firm, strengthen the brand franchise, and grow share in an increasingly competitive health care environment. View Details

Keywords: Product Positioning; Competition; Health Care and Treatment; Brands and Branding; Health Industry

October 1989 (Revised October 1992)
Case

Smoke Wars: The Case for and Against the Cigarette Industry

By: V. Kasturi Rangan

Describes the arguments for and against the tobacco industry. With the per capita demand for cigarettes steadily declining by 2% to 3% every year, the tobacco companies have been using various approaches to stem the tide. Many such moves, however, have come under... View Details

Keywords: Debates; Marketing Strategy; Demand and Consumers; Performance; Social Issues; Consumer Products Industry