Publications
Publications
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- Faculty Publications (856)
- March 1995 (Revised February 1997)
- Case
Apple Computer (A)(Abridged): Corporate Strategy and Culture
By: Michael Beer and Gregory C. Rogers
Provides an overview of the company's history, industry, competitive position, strategy, and organization. Analyzes the culture and morale at Apple. Written at a time when the company faces a very compelling threat to their business, and when morale within the company... View Details
- March 1995 (Revised March 1995)
- Case
Smashing the Cube: Corporate Transformation at CIBA-GEIGY Ltd.
By: David J. Collis and Elizabeth Wynne Johnson
CIBA-GEIGY is a large, diversified multinational corporation that transforms itself in the 1990s through a massive structural and cultural change. The case describes the changes implemented and the processes used to effect change in portfolio, people, and structures.... View Details
- January 1995
- Case
3M: Profile of an Innovating Company
By: Christopher A. Bartlett and Afroze A Mohammed
Traces the birth and development of 3M Corp., focusing in particular on the origins of its entrepreneurially-based ability to innovate. In particular, it highlights the role of CEO William L. McKnight in creating a unique set of values, policies, and structures to... View Details
- September 1994 (Revised January 2004)
- Case
Forging the New Salomon
By: Lynn S. Paine and Michael Santoro
Describes Salomon Brothers' recovery from the August 1991 Treasury auction scandal. Details the impact of the firm's disclosure of bidding improprieties and describes how the new management team, led by Warren Buffett and Deryck Maughan, guided the company through the... View Details
- September 1994
- Case
MCI: From Mainframe to Metroplex
By: Robert G. Eccles Jr., Nitin Nohria and James Berkley
- August 1994
- Case
Southwest Airlines: 1993 (Abridged Update)
By: James L. Heskett
Southwest Airlines management is faced with increasing competition. It must decide which of several route extensions provide the appropriate competitive response while preserving the internal culture that has made the airline so successful. View Details
- May 1994
- Background Note
Managing Market Complexity: A Three-Ring Circus
Proposes models of organization that address the various product-market environments posed by the product life cycle. Frames these changes along the two dimensions of uncertainty and diversity. Offers three sets of organizational characteristics to reflect the three... View Details
- May 1994 (Revised July 1995)
- Case
Taco Bell--1994
Taco Bell CEO, John Martin, boldly proclaims a growth goal of 200,000 points of access by the year 2000 (the company had approximately 3,600 in 1991). To realize such growth, Martin embraces a philosophy of continual change. The implications for Taco Bell are dramatic... View Details
Keywords: Information Technology; Food; Organizational Structure; Organizational Culture; Human Resources; Brands and Branding; Organizational Change and Adaptation; Goals and Objectives; Change Management; Expansion; Business Growth and Maturation; Communication; Growth and Development Strategy; Retail Industry; Food and Beverage Industry; United States
- March 1994 (Revised March 2000)
- Case
Cola Wars Continue: Coke vs. Pepsi in the 1990s
By: David B. Yoffie and Sharon Foley
The competition between Coke and Pepsi is a classic corporate battle that began in America at the turn of the century and has expanded into worldwide competitive warfare in the 1990s. This case examines the economics of the soft drink and bottling industries, and... View Details
- March–April 1994
- Article
Managing for Organizational Integrity
By: L. S. Paine
- November 1993 (Revised September 2018)
- Case
Rudi Gassner and the Executive Committee of BMG International (A)
By: Linda Hill and Katherine Seger Weber
Explores the roles of CEO Rudi Gassner and the 9-person executive committee in leading BMG International. BMG International is the international music subsidiary of Bertlesmann, a German company that is the second-largest media conglomerate in the world. Describes a... View Details
Keywords: Managerial Roles; Management Teams; Decision Making; Business Plan; Growth and Development Strategy; Global Strategy; Leadership Style; Organizational Culture; Business Subsidiaries; Business Conglomerates; Cost Management; Change Management; Music Industry; Media and Broadcasting Industry; Germany
- October 1993 (Revised April 1994)
- Case
Jack Welch: General Electric's Revolutionary
By: Joseph L. Bower and Jay Dial
Describes the work of Jack Welch as CEO of General Electric from 1981 to 1992, focusing particularly on his transformation of the company's portfolio through extensive dispositions and acquisitions and the company's culture through a mandated process called "work out."... View Details
- October 1993 (Revised September 1996)
- Case
BANC ONE - 1993
By: Hugo Uyterhoeven and Myra M. Hart
From a small local bank, Banc One has grown to one of the largest and most profitable banks in the United States under the leadership of its CEO, John B. McCoy. It has an impressive track record of improving the performance of its acquisitions while retaining the... View Details
- autumn 1993
- Article
Motivational Synergy: Toward New Conceptualizations of Intrinsic and Extrinsic Motivation in the Workplace
By: T. M. Amabile
The foundation for a model of motivational synergy is presented. Building upon but going beyond previous conceptualizations, the model outlines the ways in which intrinsic motivation (which arises from the intrinsic value of the work for the individual) might interact... View Details
- August 1993 (Revised April 1997)
- Case
Southwest Airlines: 1993 (A)
By: James L. Heskett and Roger H. Hallowell
Southwest Airlines, the only major U.S. airline to be profitable in 1992, makes a decision as to which of two new cities to open, or to add a new long-haul route. Provides windows into Southwest's strategy, operations, marketing, and culture. View Details
- July 1993 (Revised December 2003)
- Case
Sears Auto Centers (A)
By: Lynn S. Paine and Michael Santoro
The CEO of Sears must decide how to respond to allegations that the company's auto repair division has been misleading consumers and charging them for unnecessary repairs. View Details
- July 1993
- Case
ABB Deutschland (Abridged)
Focuses in detail on implementing a corporate restructuring program in ABB's German subsidiary. Special attention is given to Germany's unique form of industrial governance. Two major problem areas--power plants and power transformers--are described in detail. ABB's... View Details
- July 1993 (Revised April 1999)
- Case
ABB's Relays Business: Building and Managing a Global Matrix
Describes the development and management of the relays business area (BA) in ABB's global matrix organization. Focuses on three levels of management--corporate, BA, and operating company. Highlights the roles and responsibilities of individuals at each level as ABB... View Details
- May 1993 (Revised May 1994)
- Case
Managing for Integrity: Three Vignettes
By: Lynn S. Paine
Three situations are described. A branch manager for a retail brokerage firm must decide whether to change the branch's cash management techniques to increase interest earnings. An auto mechanic must decide whether to oversell parts and repairs to meet sales and... View Details
- Article
Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis
By: Rohit Deshpandé, J. U. Farley and F E Webster Jr