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  • All HBS Web  (1,769)
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    • News  (427)
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  • 12 Oct 1999
  • Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

the long-standing "full service" industry norm, there has been a growing trend toward agencies unbundling the media function from creative and other services provided to clients. At the same time, multiproduct advertisers have... View Details
Keywords: by Peter K. Jacobs; Advertising
  • November 2024
  • Case

Innovation at Master Kong Beverages

By: David E. Bell and Shu Lin
Hong-Chen Wei (HBS MBA 2014), Chairman of KSF Beverage Holding Co., Ltd. (KSFB), was steering the company toward the premium segment with the launch of “InheriTea,” a premium, sugar-free tea product. Traditionally, KSFB’s flagship brand, Master Kong, catered to the... View Details
Keywords: Consumer Behavior; Trends; Behavior; Collaborative Innovation and Invention; Product Launch; Product Development; Segmentation; Organizational Culture; Product Positioning; Food and Beverage Industry; Consumer Products Industry; Retail Industry; Manufacturing Industry; Asia; China
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Bell, David E., and Shu Lin. "Innovation at Master Kong Beverages." Harvard Business School Case 525-037, November 2024.
  • 16 Jul 2013
  • First Look

First Look: July 16

specifically economic knowledge, in twentieth century America. We use the Wharton School as an illustration of the earliest trends and dilemmas (c. 1900-1930), when business schools found themselves caught between their business... View Details
Keywords: Anna Secino
  • 28 Aug 2008
  • Sharpening Your Skills

Sharpening Your Skills: History Matters

States have usually been white men who were blessed with the right religion, family, or education. But "outsiders" have also created their own paths to leadership, a trend on the rise today. Paths to Power is the first book in fifty years... View Details
Keywords: Re: Geoffrey G. Jones & Anthony Mayo
  • 04 Aug 2014
  • Op-Ed

Why Small-Business Lending Is Not Recovering

Structural barriers also appear to be impeding bank lending to small businesses, including consolidation within the banking industry, high search costs, and higher transaction costs associated with small business lending. A decades-long View Details
Keywords: by Karen Mills; Banking; Financial Services
  • 15 Oct 2012
  • Research & Ideas

Why Business IT Innovation is so Difficult

but that makes firms vulnerable to innovative upstarts over the long haul. Would this trend also hold true for companies engaging in business processs innovation? McElheran wondered—a question not much studied by researchers. To find out,... View Details
Keywords: by Maggie Starvish
  • 14 Nov 2019
  • Book

Lifting the Lid on Turkey's Hidden Business History

and Middle Eastern states, including Albania, Bulgaria, Egypt, Greece, Hungary, Jordan, Lebanon, Iraq, Israel, Romania, Saudi Arabia and Syria. The issue is that this literature has focused heavily on broad macro-economic trends and... View Details
Keywords: by Sean Silverthorne
  • 10 Mar 2015
  • First Look

First Look: March 10

decade. These secular trends have profound implications for our theories of innovation and organizations. Our extant theory and research is increasingly uncoupled from the phenomena. We would be well served to revisit the nature, locus,... View Details
Keywords: Carmen Nobel
  • 12 Feb 2013
  • First Look

First Look: Feb. 12

about the decline of American competitiveness, business schools are responding by changing their curriculums. But are the topics and approaches taught in today's business schools part of the solution or part of the problem? In this paper, I explore the possibility that... View Details
Keywords: Sean Silverthorne
  • 23 Feb 2009
  • Research & Ideas

Creative Entrepreneurship in a Downturn

on—started during economic downturns. When people are laid off from jobs, they need re-training. Employers need confidential data to remain protected despite large numbers of their workers being let go. All of these broad trends create... View Details
Keywords: by Martha Lagace
  • 24 Nov 2008
  • Research & Ideas

Harvard Business School Discusses Future of the MBA

in large and small groups. They wrote case studies on MBA programs at Chicago, INSEAD, Stanford, Yale, and HBS, plus a case on the Center for Creative Leadership (all are available from Harvard Business Publishing); collected data on aggregate View Details
Keywords: by Roger Thompson & HBS Bulletin; Education
  • 27 Feb 2018
  • First Look

First Look at New Research and Ideas, February 27, 2018

occupational segregation on which most prior research has focused. We examine more than 40 years of longitudinal data on the racial employment composition of every large private-sector workplace in the United States to calculate between-establishment and... View Details
Keywords: Sean Silverthorne
  • 27 Sep 2016
  • First Look

September 27, 2016

deconcentration, but this alone cannot explain the change. A single supply factor in the market for ideas, such as the breakup of AT&T, cannot explain the trend either. Finally, 11% of patents change hands through mergers and... View Details
Keywords: Sean Silverthorne
  • 04 Nov 2008
  • First Look

First Look: November 4, 2008

trends in the market, the case prompts students to examine the future adoption of drug-eluting stents as well as to consider the potential marketing actions to be taken by Medtronic for ENDEAVOR—a newly approved stent that will hit the... View Details
Keywords: Martha Lagace
  • 01 May 2008
  • Research & Ideas

The Marketing Challenges of the China Olympics

torch relay. Lenovo's sponsorship will doubtless reinforce its brand preference rankings in China. However, around the world, Lenovo hardly wishes to be known as the Chinese PC company that consumers find convenient to boycott. Here are some View Details
Keywords: by John Quelch; Sports
  • 27 Jan 2003
  • Research & Ideas

New Cluster Mapping Project Helps Companies Locate Facilities

clusters covered in your research? A: One of the major trends in the world economy is the aging of populations, which will create the need for retirement living, health services, and no doubt many other goods and services. This may create... View Details
Keywords: by Sean Silverthorne
  • 22 Apr 2020
  • Research Event

How Investors Are Sizing Up Climate Change’s Risks—and Opportunities

Until a few years ago, climate change’s potential impact seemed abstract for many investors. Now, as sea levels rise, hurricanes intensify, and droughts threaten food supplies, many investors are confronting its financial realities. But it’s not a simple calculation.... View Details
Keywords: by Danielle Kost; Financial Services
  • 27 Jul 2011
  • Research & Ideas

Customer Loyalty Programs That Work

"It's about going back to the basic roots and origins of retailing," says Alvarez. "Talk to the customer, listen, find out what they want, and get it for them. "When you combine this with a keen understanding of trends... View Details
Keywords: by Maggie Starvish; Retail
  • 18 Jul 2005
  • Research & Ideas

Time to Rethink the Corporate Tax System?

calculations also indicate that book-tax conformity could reduce tax rates considerably, as a 15 percent tax on book-pretax profits (just for public companies) would provide the same amount of corporate tax revenues being collected today. Most radically, these View Details
Keywords: by Ann Cullen
  • 26 Feb 2019
  • First Look

New Research and Ideas, February 26, 2019

trends and phenomena encoded in the data. Section 3 discusses the role visualization plays in communicating insights and compelling individuals to action. Here we argue that the most effective visualizations meet three criteria: they are... View Details
Keywords: Dina Gerdeman
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