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Show Results For
- All HBS Web
(1,494)
- People (10)
- News (412)
- Research (852)
- Events (6)
- Multimedia (15)
- Faculty Publications (482)
- 04 Sep 2019
- News
Ask the Expert: Bounce Back
Illustration by Michael Sloan/The i Spot Illustration by Michael Sloan/The i Spot The rate at which people have been signing on to social media in the last decade had many marketers wondering if it might... View Details
Keywords: Jen McFarland Flint
- 15 Jun 2021
- News
The Path out of Polarization
layering of political polarization that we will collectively come to our senses in the next generation. The other generational hope that I have is for the younger people. Kids these days are not on Facebook. That’s for grandpa. They don’t interact with View Details
- 01 Sep 2018
- News
The True Value of a Tweet
Image by John Ritter Companies can spend millions curating their social media presence—with sometimes famously funny results, like the Twitter accounts for Wendy’s and Denny’s—but how relevant is that to... View Details
Keywords: Jen McFarland Flint
- 18 Jul 2014
- News
Team Players
from mobile devices. Next, social media, in the form of Facebook and Twitter, became the information workhorse, serving two roles. Initially, social media was used to engage... View Details
- 21 Mar 2016
- Lessons from the Classroom
When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)
It’s one thing to look at the entertainment business from an executive’s point of view. It’s quite another to see it through the eyes of a professional basketball player, supermodel, or actress. That mix of perspectives is exactly what has folks in the View Details
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
Presidential election has enabled outsider candidates to capture the attention of millions through social media sound bites. Pull-marketing targeting ordinary voters for small contributions is the hallmark... View Details
- 02 Sep 2016
- Op-Ed
The Twitter Election
vote on Election Day in every precinct.Paid television advertising, the air war, can give a candidate broad coverage and control of the message but is expensive. Similarly, the ground war requires an expensive investment in personnel. View Details
Keywords: by John Quelch and Thales Teixeira
- Profile
Jonathan Evans
Why was earning your MBA at HBS important to you? I decided to earn an MBA to enhance my understanding of how organizations navigate our increasingly interconnected world in pursuit of adding value. But I decided to attend HBS because I wanted more: the chance to focus... View Details
- 07 Dec 2016
- Blog Post
Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference
including those focused on health care, consumer packaged goods, media and advertising. During the afternoon keynote, Marc Pritchard, Chief Brand Officer of P&G discussed the future of advertising. Brands, he said, have the power to... View Details
Keywords: Entertainment / Media / Sports
- 26 Jul 2016
- News
Alumni Capture the Essence of Pokemon GO Craze
can be derived from the phenomenon. To gather alumni thoughts and takeaways, we went on social media with a question: “How can other brands replicate the breakout success of Pokemon GO or can they?” Here are... View Details
Keywords: Arts, Entertainment
- February 2003 (Revised July 2005)
- Case
British Broadcasting Corporation (A): One BBC
By: Rosabeth M. Kanter and Douglas A Raymond
Greg Dyke, the new director general of the British Broadcasting Corp. (BBC) must decide whether to extend an already ambitious change effort at the world's largest public service broadcaster. The initial results of the effort are very positive: audience numbers are up,... View Details
Keywords: Change Management; Media; Organizational Change and Adaptation; Organizational Culture; Leadership Development; Competition; Creativity; Relationships; Media and Broadcasting Industry; United Kingdom
Kanter, Rosabeth M., and Douglas A Raymond. "British Broadcasting Corporation (A): One BBC." Harvard Business School Case 303-075, February 2003. (Revised July 2005.)
- May 2023
- Case
Twitter Blues: Does Paid Verification Check Out?
By: Scott Duke Kominers, Das Narayandas and Kerry Herman
Elon Musk proposes to offer verification status on Twitter to paying subscribers. Chaos ensues. View Details
Kominers, Scott Duke, Das Narayandas, and Kerry Herman. "Twitter Blues: Does Paid Verification Check Out?" Harvard Business School Case 523-106, May 2023.
- 01 Mar 2014
- News
Feedback
Our New Look Welcome to your new HBS Alumni Bulletin. Over the past several months, we've done a deep dive—polling you about your likes and dislikes, reconsidering both what we write and how we write it, and totally reinventing the way the magazine looks. We want this... View Details
Keywords: Health, Social Assistance
- 04 Nov 2016
- News
No Grand Plan, but a Clear Mission
been that person who has had it all planned out from the beginning,” Levine recently told The Australian Financial Review. Last year, Levine moved over to Instagram to serve as COO of the photo- and video-sharing social View Details
- September 2020
- Teaching Note
Facebook Faces the Regulators
By: Debora L. Spar
Teaching Note for HBS Case No. 720-019. View Details
- Profile
Brittani Rettig
blogging has led to other opportunities to share my healthy tips and inspirational stories on major media outlets like Good Morning Texas, Sheryl Sandberg's Lean In online community, and on Greatist.com. In addition to the blog, I have... View Details
- February 2003 (Revised July 2005)
- Case
British Broadcasting Corporation (B): Making it Happen
By: Rosabeth M. Kanter and Douglas A Raymond
Greg Dyke, the new director general of the British Broadcasting Corp. (BBC), has launched an ambitious change program, called Making It Happen, with the objective of unlocking creativity, building a sense of common purpose, and encouraging collaboration throughout the... View Details
Keywords: Change Management; Media; Organizational Change and Adaptation; Organizational Culture; Leadership Development; Competition; Creativity; Relationships; Media and Broadcasting Industry; United Kingdom
Kanter, Rosabeth M., and Douglas A Raymond. "British Broadcasting Corporation (B): Making it Happen." Harvard Business School Case 303-076, February 2003. (Revised July 2005.)
- Profile
Beau D'Arcy
and social media messages of support from friends, family, and total strangers." How would you respond to skeptics who question whether such an ambitious project is possible? "It is not uncommon... View Details
- June 18, 2022
- Article
In Defense of Online Anonymity
By: Michael Luca
Lack of transparency on the internet may help fuel toxic dialogue, but it also encourages honest feedback and protects people against discrimination View Details
Luca, Michael. "In Defense of Online Anonymity." Wall Street Journal (June 18, 2022).