Publications

08 Jan 2021
Video

Oddo Securities―ESG Integration

By: Paul M. Healy

The case describes the process of integrating environmental, social, and governance issues into valuation models and research analyst recommendations. View Details

Keywords: Financial Strategy; Mathematical Methods; Integration; Valuation; Environmental Sustainability; Social Issues; Governance Controls; Investment

13 Oct 2017
Video

Gaining Organizational Adoption: Strategically Pacing the Deployment of Digital Innovations

By: Rebecca Karp

Scholars have long suggested that to foster adoption for their innovative products and services, entrepreneurs should engage with customers to better understand their unmet needs. Yet, customers frequently reside in organizations, and organizational members may not be... View Details

Keywords: Entrepreneurship And Strategy; Digital Innovation; Healthcare; Work And Organizations; Organizational Adoption; B2B; Customers; Technology Adoption; Innovation Strategy; Organizational Change and Adaptation

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09 Mar 2017
News

IDEO is Changing the Way Managers Think About Thinking

October 2004 (Revised June 2006)
Background Note

A Note on Analyzing and Choosing a Job Offer

Provides insights and observations into the process of analyzing and choosing a job offer. Teaching Purpose: To assist in career planning. View Details

Keywords: Job Offer; Personal Development and Career

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February 1998 (Revised October 1998)
Background Note

Note on New Drug Development in the United States

By: Stefan H. Thomke and Ashok Nimgade

An overview of the new drug development process in the United States, using the migraine drug Imitrex as an illustrative example. View Details

Keywords: Product Development; Research and Development; Health; Pharmaceutical Industry; United States

June 2004 (Revised June 2006)
Supplement

Vertex Pharmaceuticals: R&D Portfolio Management (A)

By: Gary P. Pisano, Lee Fleming and Eli Strick

Vertex Pharmaceuticals, Inc., a drug discovery company that recently decided to pursue a vertically integrated business model, chose to build up its clinical development and commercial capabilities and infrastructure. For the first time in its history, Vertex will... View Details

Keywords: Research and Development; Investment Portfolio; Pharmaceutical Industry

August 2008 (Revised December 2010)
Case

AMD Dresden: Copy Inexactly!

By: Willy C. Shih

The establishment and growth of AMD's Dresden, Germany manufacturing site illustrates how processes develop in an organization and how those processes get institutionalized into a unique culture. Located in the Free State of Saxony in the eastern part of Germany (the... View Details

Keywords: Geographic Location; Industry Clusters; Business Processes; Organizational Culture; Semiconductor Industry; Europe; Dresden

February 1997
Case

Archer Daniels Midland: Direction and Strategy

By: Ray A. Goldberg and Thomas N. Urban Jr

Sets out the strategy and competitive competencies of one of the leading grain trade and processing companies in the world. An overview of the company's innovations in corn and oilseed by-products is provided. The strategy of the firm is to add by-products to corn,... View Details

Keywords: Innovation and Invention; Strategic Planning; Business Strategy; Value Creation; Food and Beverage Industry; Pharmaceutical Industry

05 Sep 2013
News

Who Will Radically Disrupt American Health Care?

October 1996 (Revised April 1997)
Case

Vandelay Industries, Inc.

An ICS consultant considers issues at the start of a full-scale implementation of SAP software for a large client. The enterprise resource planning (ERP) software will integrate previously fragmented business processes and so must be supported by the entire client... View Details

Keywords: Change Management; Software; Business Processes; Information Technology Industry

April 1987
Case

Bob Galvin and Motorola, Inc. (C)

Describes the implementation of the "organization effectiveness" process which was designed to make major changes in two major divisions at Motorola. The reactions and actions of each division are described in some detail, as well as the initial results. View Details

Keywords: Business Divisions; Business Processes; Manufacturing Industry; Electronics Industry

November 1994 (Revised January 2006)
Background Note

An Introduction to Patents and Trade Secrets

By: Josh Lerner

Provides an overview of patent and trade secret protection. Also discusses the legal processes through which intellectual property is protected and litigated. View Details

Keywords: Patents; Intellectual Property

January 2011
Case

William Jeffrey Departs from Bay Colony Mutual

By: Lena G. Goldberg

A board's decision-making and process in investigating and terminating a company's CEO are explored and the company's policies and contractual obligations considered. View Details

Keywords: Decision Choices and Conditions; Corporate Governance; Governing and Advisory Boards; Policy; Resignation and Termination; Contracts; Leadership

The purpose of this blog is to provide transparency into the venture capital process and to give entrepreneurs advice on company building. View Details

2024
Working Paper

Using LLMs for Market Research

By: James Brand, Ayelet Israeli and Donald Ngwe

Large language models (LLMs) have rapidly gained popularity as labor-augmenting tools for programming, writing, and many other processes that benefit from quick text generation. In this paper we explore the uses and benefits of LLMs for researchers and practitioners... View Details

Keywords: Large Language Model; Research; AI and Machine Learning; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry