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    Advertising's New Medium: Human Experience

    Standard ad messaging and conventional creative executions and placements are rapidly becoming outmoded. To win consumers' attention and trust, marketers must think less about what advertising says to its targets and more about what it does for them. Rather than... View Details

    • Feb 08 2024
    • Testimonial

    Navigating the New Risk Landscape

    • Web

    Eligibility | New Venture Competition

    Eligibility Social Enterprise Track Course Listing Business at the Base of the Pyramid (HBS) Data for Impact (HBS) Education Innovation and Social Entrepreneurship in Comparative Perspective (HGSE) Entrepreneurial Solutions (HBS) Entrepreneurship and Innovation in the... View Details
    • 01 Oct 2021
    • News

    HBS-Harvard Collaboration Fosters New Ventures

    Since its founding in 2011, the Harvard Innovation Labs (HIL)—a collaboration between HBS and Harvard University—has nurtured some 2,500 ventures founded by students, alumni, and faculty members from all 13 schools at Harvard. Current venture teams, as well as former... View Details
    • 20 May 2021
    • News

    New Leadership at Educational Initiatives

    Keywords: edtech; leadership; India; Educational Services
    • 24 Jul 2015
    • News

    Nike Korea has New CEO

    Keywords: Apparel Manufacturing; Manufacturing
    • 04 Aug 2014
    • News

    Harvard’s New Social Enterprise Director

    Keywords: Social Enterprise Initiative; Educational Services
    • 23 Apr 2014
    • News

    Diddy's New Venture: Revolt TV

    Keywords: Sean Combs; Arts, Entertainment
    • 19 Mar 2014
    • News

    Canada Names New Finance Minister

    Keywords: Canada; finance minister; natural resources; Administration of Economic Programs; Government
    • 05 Oct 2011
    • News

    New Study Taps Alumni Expertise

    Keywords: Bulletin; Colleges, Universities, and Professional Schools; Educational Services
    • 6 PM – 8 PM EDT, 20 Jul 2017
    • HBS Alumni Events

    New York Energy Happy Hour

    Please join fellow HBS alumni and students in the field of energy for an evening of food, drinks, and lively conversation about the future of the industry. Please RSVP to bei@hbs.edu. View Details
    • 15 Nov 2023

    HBS Information Session in New York City

    Join us for an in-person information session about the Harvard Business School MBA Program. This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. The event will include an admissions presentation and the opportunity to... View Details
    • fall 1997
    • Article

    The Myth of the Generic Manager: New Personal Competencies for New Management Roles

    By: C. A. Bartlett and S. Ghoshal
    Keywords: Management; Knowledge
    Related
    • 19 Jun 2018
    • First Look

    New Research and Ideas, June 19, 2018

    Summer 2018 RAND Journal of Economics Scale versus Scope in the Diffusion of New Technology: Evidence from the Farm Tractor By: Gross, Daniel P. Abstract—Although tractors are now used in nearly every agricultural field operation and in... View Details
    Keywords: Dina Gerdeman
    • 13 Jul 2021
    • News

    Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets

    • 18 Sep 2018
    • First Look

    New Research and Ideas, September 18, 2018

    for both brick-and-mortar and online retailers. We focus on product categories where consumers may purchase multiple products during a season and investigate a new reason why frequent assortment rotations can be valuable to a retailer.... View Details
    Keywords: Dina Gerdeman
    • July 2015 (Revised March 2016)
    • Teaching Note

    Uber and Stakeholders: Managing a New Way of Riding

    By: Rosabeth Moss Kanter and Daniel Fox
    This case provides a vehicle to analyze stakeholder relations as a company grows, particularly in the context of new business models that challenge established industries. It introduces the dilemmas posed by rapid growth, new technologies, regulatory uncertainty, and... View Details
    Keywords: Business Model; Business or Company Management; Entrepreneurship; Business and Stakeholder Relations; Innovation and Invention; Transportation Industry
    Related
    • 11 Apr 2018
    • Video

    New Venture Competition 2018: Who will win?

    • March 2013
    • Case

    An Entrepreneur's New Product Development Journey

    By: Elie Ofek
    This case tracks the new product development process undertaken by Gauri Nanda, the founder and CEO of Nanda Home, as she ventures to innovate beyond her initial product launches. Having achieved commercial success with her first product Clocky, a roll away alarm clock... View Details
    Keywords: Entrepreneurship; Decision Making; Product Development; Manufacturing Industry; Consumer Products Industry
    Related
    • 30 Apr 2019
    • First Look

    New Research and Ideas, April 30, 2019

    learn new tricks: conventional companies can adapt to a platform world with a buy, build, or belong strategy. And 5) Platforms are a double-edge sword: abuse of power, bullying poor labor practices, and bad actors can undermine even the... View Details
    Keywords: Dina Gerdeman