Publications

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March 2021
Article

The Impact of the General Data Protection Regulation on Internet Interconnection

By: Ran Zhuo, Bradley Huffaker, KC Claffy and Shane Greenstein

The Internet comprises thousands of independently operated networks, where bilaterally negotiated interconnection agreements determine the flow of data between networks. The European Union’s General Data Protection Regulation (GDPR) imposes strict restrictions on... View Details

Keywords: Personal Data; Privacy Regulation; GDPR; Interconnection Agreements; Internet and the Web; Governing Rules, Regulations, and Reforms

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Dec 01 2020
Testimonial

Participants Share the Experience of a Virtual GMP

January 2006 (Revised March 2010)
Case

Peer-to-Peer File Sharing and the Market for Digital Information Goods

By: Ramon Casadesus-Masanell, Andres Hervas and Jordan Mitchell

We study competitive interaction between two alternative models of digital content distribution over the Internet: peer-to-peer (p2p) file sharing and centralized client-server distribution. We present microfoundations for a stylized model of p2p file sharing where all... View Details

Keywords: Price; Profit; Distribution; Competition; Internet and the Web; Information Infrastructure

2008
Working Paper

Platform Competition, Compatibility, and Social Efficiency

By: Ramon Casadesus-Masanell and Francisco Ruiz-Aliseda

Katz and Shapiro (1985) study systems compatibility in settings with one-sided plat- forms and direct network effects. We consider systems compatibility in settings with two-sided platforms and indirect network effects to develop an explanation why markets with... View Details

Keywords: Network Effects; One-Sided Platforms; Two-Sided Platforms; Competition

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October 2010 (Revised June 2014)
Case

Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard

By: Robert S. Kaplan and Ricardo Reisen de Pinho

A new management team at VW do Brazil develops and deploys a strategy map and Balanced Scorecard to accomplish a turnaround and cultural change after eight consecutive years of financial losses and market share declines. The team uses the strategy map to align... View Details

Keywords: Business Cycles; Developing Countries and Economies; Management Teams; Leadership; Balanced Scorecard; Strategic Planning; Balance and Stability; Motivation and Incentives; Communication Strategy; Competitive Advantage; Auto Industry; Brazil; Germany

October 2007 (Revised March 2008)
Case

Dove: Evolution of a Brand

By: John A. Deighton

Examines the evolution of Dove from functional brand to a brand with a point of view after Unilever designated it as a masterbrand, and expanded its portfolio to cover entries into a number of sectors beyond the original bath soap category. The development causes the... View Details

Keywords: History; Expansion; Marketing Strategy; Social Marketing; Digital Marketing; Brands and Branding; Consumer Products Industry; Beauty and Cosmetics Industry

July 2006 (Revised February 2007)
Case

LinkedIn (A)

By: Mikolaj Jan Piskorski

In the summer of 2005, LinkedIn, a two-year-old start-up, was choosing between two options to monetize its 5 million business people network. Members could contact each other through trusted intermediaries on the network to offer or seek jobs, consulting engagements,... View Details

Keywords: Risk and Uncertainty; Business Growth and Maturation; Internet and the Web; Social and Collaborative Networks; Business Startups; Growth and Development Strategy; Service Industry

Video

Round Out Your Education with CORe

Research Summary

Customer Intelligence

Data and Reality Mining for Business Applications
Business Value of Social Networks
Customer Behavior Patterns
Analitical Customer Relationship Management

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November 2006 (Revised January 2007)
Background Note

Broadcast Television in the Broadband World

By: Stephen P. Bradley and Nancy Bartlett

What strategies have the top four (NBC, CBS, ABC, and FOX) broadcast television networks tested in response to changing media consumption behavior in the broadband world? Discusses the new distribution platforms, including downloads and video streaming. Also, provides... View Details

Keywords: Entertainment; Technology; Media and Broadcasting Industry

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June 2007 (Revised April 2010)
Case

Comcast Corporation

By: Anita Elberse and Jason Schreiber

In October 2006, Comcast executives had entered negotiations with broadcast networks to broaden the selection of free network content distributed via its video-on-demand (VOD) service. The major broadcast networks, however, were unsure of the effect it would have on... View Details

Keywords: Marketing Strategy; Product Launch; Consumer Behavior; Competitive Strategy; Technology Adoption; Media and Broadcasting Industry; Motion Pictures and Video Industry

This paper examines the relative importance of platform quality, indirect network effects, and consumer expectations on the success of entrants in platform-based markets. We develop a theoretical model and find that an entrant's success depends on the strength of... View Details

Article

Diasporas and Domestic Entrepreneurs: Evidence from the Indian Software Industry

By: Ramana Nanda and Tarun Khanna

This study explores the importance of cross-border social networks for entrepreneurs in developing countries by examining ties between the Indian expatriate community and local entrepreneurs in India's software industry. We find that local entrepreneurs who have... View Details

Keywords: Diasporas; Entrepreneurship; Applications and Software; Information Technology Industry; India

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March 1991 (Revised October 2022)
Background Note

Beyond the Myth of the Perfect Mentor: Take Charge and Build Your Personal Board of Directors

By: Linda A. Hill, Nancy A Kamprath and Leticia Garcia

Instead of embarking on an odyssey for the perfect mentor, individuals should pursue a strategy of building a network of developmental relationships. In this note, we explore the process by which such a network can be established and cultivated: 1) What functions can... View Details

Keywords: Relationships; Networks

16 Apr 2012
Research & Ideas

The Inner Workings of Corporate Headquarters

"black box." Peering Into The Black Box In a new working paper written with Adam M. Kleinbaum (HBS DBA'08) of Dartmouth's Tuck School of Business, titled Inside the Black Box of Corporate Staff: Social Networks and the... View Details

Keywords: by Michael Blanding

November 2001
Supplement

An Interview with Heidi Roizen

By: Kathleen L. McGinn

Heidi Roizen being interviewed by MBA students, talks about the design to explore the theoretical and practical aspects of network development and maintenance. She focuses on the concept of an egocentric and personal network. View Details

Keywords: Design; Retention; Networks; Theory

August 1999 (Revised February 2000)
Background Note

What It Really Means to Manage: Exercising Power and Influence

By: Linda A. Hill

Describes the realities versus the myths of what it means to be a manager. In particular, it focuses on the limitations of formal authority as a source of power and identifies other sources of power that effective managers rely upon. Also outlines a framework of... View Details

Keywords: Framework; Management Teams; Alliances; Power and Influence

April 2022 (Revised May 2022)
Case

Mastercard Labs (A)

By: Linda A. Hill, Sunil Gupta, Emily Tedards and Julia Kelley

When Ajaypal (Ajay) Banga became the CEO of Mastercard in 2010, he shifted the company’s competitive focus from card networks to cash itself. Mastercard’s new vision of a “World Beyond Cash” distilled into a three-pronged framework: Grow the core business, Diversify... View Details