mission - Publications - Faculty & Research

13 Mar 2005
Research & Ideas

The Tricky Business of Nonprofit Brands

authors John A. Quelch and Nathalie Laidler-Kylander see branding issues that are shared by many international entities, but also recognize that NGOs have missions and constituencies that add to the complexity of brand management. They... View Details

Keywords: by Manda Salls

06 Sep 2022
Blog Post

Student Spotlight: Summer Internships in Business & Environment

prior to HBS was the Under Secretary of Micro, Small, and Medium Enterprises (SMEs) at the Brazilian Ministry of Economy. Jeremy Fischer (MBA 2023, Section H), Summer Internship: MBA Associate at Energize Ventures Energize Ventures’ View Details

May 2017 (Revised November 2017)
Case

Cotopaxi: Managing Growth for Good

By: Andy Wu and Laura Huang

Cotopaxi, an innovative outdoor gear business targeting millennials, focuses on profit and social impact. This registered benefit corporation was formed by Davis Smith who coalesced his experiences as a Wharton MBA student along with professional knowledge from an... View Details

Keywords: Entrepreneurship; Social Venture; Benefit Corporation; B-Corp; Retail; Consumer Products; Apparel; Social Impact; Social Entrepreneurship; Business Model; Product Positioning; Social Enterprise; Mission and Purpose; Consumer Products Industry; Retail Industry

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Strategy for Universities & Nonprofits - Institute For Strategy And Competitiveness

Strategies for Universities & Nonprofits What is strategy for a nonprofit organization? Historically, many organizations have confused mission statements or aspirations with strategies. Their performance has suffered as a result. Using... View Details

30 Nov 2023
Blog Post

College Students, Take a Sneak Peek at the HBS MBA

under the guidance of HBS faculty members during our case method sessions. Learn more about Peek and the registration process here or read our FAQs below. What is the mission of Peek? Peek is intended as an introduction to the MBA... View Details

01 Sep 2022
What Do You Think?

Is It Time to Consider Lifting Tariffs on Chinese Imports?

of China.” "It’s perhaps evidence that sanity still prevails in the business world." Before proceeding, I should insert a disclaimer. I was a member of a group of about a hundred faculty members called the Committee for Alternatives at the Ohio State University in the... View Details

Keywords: Re: James L. Heskett

28 Sep 2023
News

Meet the New HBS Team Helping Alumni Clubs and Associations to Thrive

Clubs News Clubs News Guided by Harvard Business School’s mission to educate leaders who make a difference in the world, the HBS Global Alumni Clubs & Associations Network provides thousands of opportunities to create and strengthen connections among and between HBS... View Details

Keywords: Margie Kelley; community service

Web

Case Studies - Social Impact Collaboratory

higher education and beyond can realize change by working with, not against, change-makers even when board members and community leaders stand in opposition. Bold collaboration, significant due diligence, and persistence are integral to reaping institutional change.... View Details

14 Apr 2022
Op-Ed

Let’s Move Forward from COVID—Without Forgetting What We’ve Learned

generation. Assess the organization. The next step is for leaders to collect perspectives about how the organization fell short of its stated values or mission statement in the pre-COVID and current-COVID era. The organization can conduct... View Details

Keywords: by Hise O. Gibson and MaShon Wilson

January 2022
Case

Bee-ing Better at Bombas

By: Elizabeth A. Keenan, Youngme Moon and John Masko

David Heath and Randy Goldberg founded Bombas in 2013 to serve two missions: to deliver the “best socks in the history of feet,” and to donate socks (the most requested item in homeless shelters) to Americans experiencing homelessness. Eight years later, Bombas had... View Details

Keywords: Social Entrepreneurship; Values and Beliefs; Brands and Branding; Marketing Strategy; Digital Marketing; Distribution; Corporate Social Responsibility and Impact; Mission and Purpose; Quality; Business and Stakeholder Relations; Human Needs; Poverty; Growth and Development Strategy; Apparel and Accessories Industry; New York (city, NY)

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02 Oct 2019
Blog Post

Improving Lives One Data Set at a Time

Esther Hsu Wang (MBA 2009, MPA 2010) is the Founding Partner of IDinsight, and is on a mission to change the way the world supports those in need. Based in Lusaka, Zambia and serving organizations across Africa and Asia, IDinsight uses... View Details

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Driving Impact in Emerging Markets with HBS Alum Nneka Chime (MBA 2015) - Recruiting

the world. While seeking, she aligned her professional choices with a larger mission rather than following a linear path. While currently a Partner at CrossBoundary , a mission-driven investment firm focused on underserved markets, her... View Details

April 2021
Case

Etsy: Crafting a Turnaround to Save the Business and Its Soul

By: Ranjay Gulati, Luciana Silvestri and Monte Burke

Etsy, the online seller of handmade goods, was founded in 2005 on an almost utopian ideal—a responsible, caring company that offered individual crafters a place to sell their wares, a wholesome alternative to companies that sold mass-manufactured products. The company... View Details

Keywords: Turnaround; Organizational Culture; Financial Condition; Organizational Change and Adaptation; Mission and Purpose; Transformation; Leadership

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16 May 2023
Blog Post

Celebrating Asian American and Pacific Islander Heritage Month at HBS (part 2)

impact on society, knowing that one’s life is measured by the impact on others, not by material possessions, as my grandfather had done. This conviction fueled my lifelong mission to improve the human condition through innovation and... View Details

20 Feb 2019
Research & Ideas

Rocket-tunity: Can Private Firms Turn a Profit in Space?

to launch the first private mission to land on the moon, using a SpaceX Falcon 9 rocket. The mission will use a lander to study the moon’s magnetic field. “One could imagine a trip like this becoming not... View Details

Keywords: by Scott Wallask; Aerospace; Tourism; Transportation

04 Feb 2002
Research & Ideas

How a Juicy Brand Came Back to Life

the Triarc team used. In most corporations, brand marketing sounds like a form of warfare. Consumers are targeted, campaigns are planned, products are positioned and launched, waves of advertising are flighted, and then market research does the reconnaissance to say... View Details

Keywords: by John Deighton; Food & Beverage

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HBS - Financials | Supplemental Financial Information

a nonprofit, wholly owned subsidiary of the University. HMC has managed the Harvard endowment portfolio since 1974. Its mission is to ensure the University has the financial resources to confidently maintain and expand its leadership in... View Details

01 Jun 2002
News

Up to the Challenge: Ipsita Dasgupta - Global Perspective, Local Results

to HBS, citing the School's mission to create socially responsible leaders as “a huge pull.” “I knew most of the students would be more interested in private-sector concerns than international ones,” says Dasgupta. “But as future leaders,... View Details

Keywords: Julia Hanna; development; leadership; social issues; management; technology; Finance; Management, Scientific, and Technical Consulting Services; Professional Services

01 Sep 2023
News

End Game

your mission forever.” “Once you’re public, nothing can lock in your mission forever.” This concern for environmental impact has been front and center since Patagonia’s founding in 1973. When the young... View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade

September 2015 (Revised February 2017)
Case

MOD Pizza: A Winning Recipe?

By: Boris Groysberg, John D. Vaughan and Matthew Preble

Scott and Ally Svenson, the founders of MOD Pizza, had to make a number of decisions in planning how to scale their small company. They wanted to grow MOD from 45 stores as of May 2015 to 200 stores by the end of 2016, and while the two believed that MOD could manage... View Details