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Show Results For
- All HBS Web
(4,513)
- People (5)
- News (890)
- Research (2,755)
- Events (26)
- Multimedia (24)
- Faculty Publications (1,319)
- October 1981 (Revised June 1985)
- Case
Vicks Health Care Division: Project Scorpio (A)
The Vicks Health Care Division lacks a solid form entry in the OTC colds care category and has developed a "me-too" product. The main issues are whether there is an opportunity for the product, and, if so, how it should be positioned. Main teaching objectives are to... View Details
Keywords: Product Positioning; Health Care and Treatment; Product Launch; Market Participation; Health Industry
Yip, George S., and Jeffrey R Williams. "Vicks Health Care Division: Project Scorpio (A)." Harvard Business School Case 582-039, October 1981. (Revised June 1985.)
Jacob M. Cook
Jacob Cook is a Lecturer in the Marketing Unit at Harvard Business School, where he teaches the EC course Digital Marketing & AI Workshop. His work focuses on how companies design and scale customer acquisition and retention strategies using digital marketing,... View Details
- 2014
- Book
Cost Accounting: A Managerial Emphasis
By: Charles T. Horngren, Srikant M. Datar and Madhav Rajan
Cost Accounting defined the cost accounting market and continues to innovate today by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasizes the basic theme of "different costs for different... View Details
Horngren, Charles T., Srikant M. Datar, and Madhav Rajan. Cost Accounting: A Managerial Emphasis. 15th ed. Prentice Hall, 2014.
- 14 Jul 2009
- First Look
First Look: July 14
the broader field. Market Research and Innovation Strategy in a Duopoly Authors:Dominique Lauga and Elie Ofek Publication:Marketing Science 28, no. 2 (March-April 2009): 373-396 Abstract We model a duopoly... View Details
Keywords: Martha Lagace
- Research Summary
Organizations with Dual Competitive Advantage
A close examination of several leading US service firms illustrates an unusual competitive phenomenon in that these firms are both cost and service leaders in their industries. My research documents this phenomenon, critically analyzing it in light of strategic and... View Details
- 16 Jul 2021
- News
Behind the Research: Julian Zlatev Q+A
- Research Summary
Workplace Ethics and Global Business Standards
By: Rohit Deshpande
This research grows out of initial collaborative research with Joshua Margolis and Lynn Paine on the relationship between codes of conduct and corporate performance. This work was reported in Harvard Business Review articles in 2005 and 2011. More recent research... View Details
- 17 Jan 2024
- Research & Ideas
Are Companies Getting Away with 'Cheap Talk' on Climate Goals?
Companies regularly set ambitious climate goals, but these plans often end up like many people’s New Year’s resolutions: unmet aspirations that quietly fizzle out. While companies often gain positive media attention by trumpeting plans for reducing greenhouse gas... View Details
Keywords: by Tim Gray
- May 1986 (Revised July 1995)
- Case
General Mills, Inc.: Yoplait Custard-Style Yogurt (A)
By: John A. Quelch
Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test... View Details
Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (A)." Harvard Business School Case 586-087, May 1986. (Revised July 1995.)
Jiwoon Park
June (Jiwoon) Park is a doctoral student in Marketing at Harvard Business School.
Her research interests include consumer behavior, judgment and decision-making, and human-machine interaction (HMI). Prior to joining HBS, June received her M.S. in Marketing... View Details
Her research interests include consumer behavior, judgment and decision-making, and human-machine interaction (HMI). Prior to joining HBS, June received her M.S. in Marketing... View Details
- Research Summary
The Architecture of the Integrated Organization
By: Ranjay Gulati
In this research I explore how organizations balance pressures for efficiency with the need to be responsive at the same time. Operating in turbulent global markets it is increasingly important for firms to embrace both global efficiency and also local responsiveness.... View Details
- Research Summary
The Strategic Management of Technology
Clayton M. Christensen's research on the management of
technological innovation suggests that for leading firms in a wide
variety of industries, developing advanced technologies per se is
rarely the constraining challenge in technological innovation. Rather,
the... View Details
Summer R. Jackson
Summer Jackson is an Assistant Professor of Management in the Organizational Behavior unit at Harvard Business School. She teaches LEAD in the MBA required curriculum.
Professor Jackson is an organizational ethnographer... View Details
- December 1986 (Revised January 1988)
- Case
Hewlett-Packard: Manufacturing Productivity Division (C)
By: Benson P. Shapiro and Lawrence B. Levine
Focuses on the development of a "market driven" culture at Hewlett-Packard (HP); the conflict between autonomous, well integrated divisions making products responsive to their own markets and a greater degree of systems integration at the corporate level; and the... View Details
Keywords: Business Divisions; Marketing; Marketing Strategy; Production; Organizational Culture; Research and Development; Sales; Integration; Manufacturing Industry
Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (C)." Harvard Business School Case 587-103, December 1986. (Revised January 1988.)
- 01 Nov 2018
- News
On Hold for 45 Minutes? It Might Be Your Secret Customer Score
- 14 Sep 2021
- News
Leemore Dafny on Hospital Prices, Markets, and Antitrust Regulations
George Serafeim
George Serafeim is the Charles M. Williams Professor of Business Administration at Harvard Business School. He co-leads a Lab, within Harvard's Digital, Data, Design Institute, and serves on the faculty steering commitee of Harvard University's Salata Institute. He... View Details
Keywords: asset management; insurance industry; automobiles; industrial goods; fashion; food; green technology
- 26 Jul 2024
- Research & Ideas
Why Great Ideas Get Stuck in Universities
Entrepreneurs must overcome many barriers to get discoveries to market, but academic researchers face an additional one they might not realize: themselves. Academics tend to develop a myopic focus on the unique expertise they spend their... View Details
- 21 Jul 2021
- News