Publications

March 1975
Article

Optimal Strategies in Repeated Games with Incomplete Information

By: Elon Kohlberg

Keywords: Games, Gaming, and Gambling; Strategy; Information

July 2004 (Revised July 2005)
Case

Activision: The 'Kelly Slater's Pro Surfer' Project

By: Alan D. MacCormack, Enrico D"Angelo and Kerry Herman

Mike Ward, the producer in charge of developing the Kelly Slater's Pro Surfer game for Activision, must decide whether to launch the game in time for the 2002 Christmas season. Complicating his decision are the lukewarm response from consumers to TV test spots of the... View Details

Keywords: Games, Gaming, and Gambling; Product Development; Customer Satisfaction; Projects; Business or Company Management; Product Launch; Marketing Strategy; Decision Choices and Conditions; Industry Structures; Innovation Strategy; Entertainment and Recreation Industry; United States

April 2021
Article

Homing and Platform Responses to Entry: Historical Evidence from the U.S. Newspaper Industry

By: K. Francis Park, Robert Seamans and Feng Zhu

We examine how heterogeneity in customers’ tendencies to single-home or multi-home affects a platform’s competitive responses to new entrants in the market. We first develop a formal model to generate predictions about how a platform will respond. We then empirically... View Details

Keywords: Single-homing; Multi-homing; Platform Responses; Newpaper; Television; Digital Platforms; Market Entry and Exit; Newspapers; Television Entertainment; History; Journalism and News Industry; Media and Broadcasting Industry

May 2008 (Revised September 2009)
Case

Radiohead: Music at Your Own Price (A)

By: Anita Elberse and Jason Bergsman

In October 2007, the British band Radiohead caused a stir when it announced it would allow customers to decide how much to pay for its new album, released exclusively as a digital download and available only from the band's own website. The pricing plan represented a... View Details

Keywords: Music Entertainment; Price; Marketing Strategy; Distribution; Problems and Challenges; Online Technology; Music Industry

March 2005 (Revised January 2009)
Case

Wabash Music, Inc.

By: Timothy A. Luehrman

Wabash Music, Inc. is contemplating an acquisition outside its core music business as a way of diversifying and developing cash for unexpected commercial success. View Details

Keywords: Mergers and Acquisitions; Music Entertainment; Cash; Diversification

June 2001 (Revised October 2003)
Case

Sampa Video, Inc.

A video rental store is considering offering home delivery service. Management must value the project under different financing strategies and methods, specifically adjusted present value (APV) and weighted average cost of capital (WACC). View Details

Keywords: Expansion; Cost of Capital; Entertainment; Decision Choices and Conditions; Financial Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry

22 Jun 2022

Entertainment, Media & Sports at HBS

Wonder what an MBA could do to help with your professional growth? Hear from alumni in the entertainment & media industry as they reflect on their MBA experience. Click to see alumni profiles of featured panelists. View Details

Career Coach

Rachel Hoang

Rachel can assist students who are interested in pursuing a career in sports, media, and entertainment. She has experience working in a smaller entertainment technology company and a large media conglomerate and can help navigate the... View Details

01 Oct 2002
News

The World According to MTV

together” (Boston Globe, July 10, 2002). Meanwhile, back in the U.S.A., Brian Graden (MBA '89), already president of entertainment at MTV, took on the additional post of president of entertainment for VH1,... View Details

January 2008 (Revised March 2008)
Case

Glass Egg Digital Media

Glass Egg is an outsource games development firm in Vietnam. They are able to offer brand-name publishers-Microsoft EA, Atari-significant cost savings in the development of art assets for their video games. However, the firm's management find themselves at a point at... View Details

Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Marketing Strategy; Demand and Consumers; Product Development; Organizational Structure; Entertainment and Recreation Industry

1979
Article

Game-Theoretic Models and the Role of Information in Bargaining

By: A. E. Roth and M. K. Malouf

Keywords: Games, Gaming, and Gambling; Negotiation; Information

autumn 1981
Article

Strike Two: Labor Management Negotiations in Major League Baseball

By: L. M. DeBrock and Alvin E. Roth

Keywords: Labor and Management Relations; Negotiation; Entertainment; Sports Industry

September 2017
Case

NBCUniversal Telemundo: Transforming Latino Television

By: Henry W. McGee, Carin-Isabel Knoop and Christine Snively

In August 2017, Cesar Conde, chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, considered how the Miami-based Spanish-language TV network Telemundo could succeed in a rapidly shifting media landscape. Over the past few years,... View Details

Keywords: Television Industry; Television Advertising; Broadcasting; Telecommunications; Internet; Television Entertainment; Internet and the Web; Advertising; Digital Platforms; Digital Marketing; Telecommunications Industry; Media and Broadcasting Industry; Miami

March 2004 (Revised September 2005)
Case

RealNetworks Rhapsody

By: Thomas R. Eisenmann and Steven Carpenter

Examines RealNetwork's (Real's) strategy for the rapidly emerging online music market. In contrast to rivals who sell individual copies of songs, Real offers online music on a subscription basis. For a $10 monthly fee, subscribers to Real's Rhapsody service have... View Details

Keywords: Internet and the Web; Competitive Advantage; Distribution Channels; Music Entertainment; Ownership; Service Industry; Retail Industry; Music Industry

18 Nov 2014
News

Making the learning process fun for children

A passion for working in the entertainment industry to benefit children led Christina Hsu (MBA 2004) to the educational game company JumpStart, which develops new ways for kids to learn and have fun at the same time. (Published November... View Details

Profile

Adam Kanner

The live entertainment industry is known for glitz, glamour and an aura of unparalleled excitement. But for every sold-out Beyonce’ concert or San Francisco Giants game, there are countless live events plagued by scores of unsold tickets... View Details

27 May 2021
News

History’s Future

country’s oil-based economy. AlMadani, an entrepreneur who cofounded National Talents Co. to improve STEM education in Saudi Arabia, joined the effort in 2016, shortly after Saudi Vision 2030 was announced. He served as CEO of the General View Details

Keywords: Arts, Entertainment; Arts, Entertainment

July 2020
Supplement

Sesame Workshop (B): Celebrating 50 Years of Helping Kids Grow Smarter, Stronger, and Kinder

By: Rosabeth Moss Kanter and Joyce J. Kim

In 2019, Sesame Workshop celebrated its 50th anniversary while on a winning streak of social impact, innovation, and peak media and financial results. Over the past four years, CEO Jeff Dunn and his turnaround team exhibited values-driven leadership, instituted... View Details

Keywords: Social Impact; Children; Media; Television Entertainment; Education; Innovation and Invention; Change Management; Leadership; Mission and Purpose; Organizational Culture; Education Industry; Media and Broadcasting Industry