Publications

June 1994 (Revised September 1994)
Background Note

Commercializing Technology: Imaginative Understanding of User Needs

By: Dorothy A. Leonard

The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve... View Details

Keywords: Transformation; Communication Strategy; Customers; Design; Marketing; Consumer Behavior; Product Development; Research; Risk and Uncertainty; Commercialization; Technology Adoption

Program

Growing as a Purposeful Leader

work Increase employee engagement and commitment, and in turn generate new levels of contribution Uncover untapped creativity and innovation as employees strive to do their job better Expand your personal and professional network Extend... View Details

Web

Actively Addressing Unconscious Bias in Recruiting - Recruiting

below for more resources on how to tackle unconscious bias in your recruiting process and in the workplace. How to Reduce Personal Bias When Hiring The Most Creative Teams Have a Specific Type of Cultural Diversity 6 Steps to Building a... View Details

All Business is Local

Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on... View Details

2004
Working Paper

The Accidental Entrepreneur: The Emergent and Collective Process of User Entrepreneurship

We develop a process model of how users, an understudied source of entrepreneurship, create, evaluate, share, and commercialize their ideas. We compare and contrast our model to the classic model of the entrepreneurial process, highlighting the emergent and collective... View Details

Keywords: Customers; Commercialization; Entrepreneurship; Innovation and Invention

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05 May 2021
News

Forget To-Do Lists. You Really Need a 'Got Done' List

Research Summary

Pioneer- Entrepreneurship and Industry Emergence

This set of projects studies entrepreneurship in a creative industry-i.e. high-end fashion in India-with the main aim of understanding industry emergence and the role of pioneer-entrepreneurs.

Fashioning an Industry: How Entrepreneurs and Others... View Details

2014
Working Paper

Entrepreneurship as Experimentation

By: William R. Kerr, Ramana Nanda and Matthew Rhodes-Kropf

Entrepreneurship research is on the rise but many questions about its fundamental nature still exist. We argue that entrepreneurship is about experimentation: the probabilities of success are low, extremely skewed and unknowable until an investment is made. At a macro... View Details

Keywords: Experiments; Innovation; Entrepreneurship; Innovation and Invention

SSRN

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January 2014
Case

CleanSpritz

By: John A. Quelch and Alisa Zalosh

Sales of CleanSpritz all-purpose cleaning spray have been steadily declining for the past five years, and management believes the decline correlates to a growing environmental concern among U.S. consumers. CleanSpritz's management is considering several options to... View Details

Keywords: Product Positioning; Competition; Marketing Strategy; Corporate Social Responsibility and Impact; Performance Improvement; Environmental Sustainability; Product Launch; Product Development; Consumer Products Industry

February 1991
Case

Burlington Northern: The ARES Decision (A)

By: Julie H. Hertenstein and Robert S. Kaplan

Burlington Northern's decision whether to invest in ARES, an automated train control system, is a ($350 million) strategic investment in information technology. Although set in a service industry (railroad) the issues around this decision arise in many organizations... View Details

Keywords: Investment; Rail Transportation; Information Technology; Competitive Strategy; Performance Evaluation; Performance Effectiveness; Cost vs Benefits; Technology Adoption; Technological Innovation; Customers; Quality; Rail Industry

Teaching Interest

Grand Challenges for Entrepreneurs

By: Tarun Khanna

Grand Challenges for Entrepreneurs (GCE) is designed for students who are interested in entrepreneurial approaches to the biggest challenges of our time. Grand Challenges are near-intractable, global problems that offer the tantalizing... View Details

Web

Positions - Faculty & Research

creative development of appropriate teaching materials. Accounting and Management The deadline for applications for July 2025 openings has passed. Interested applicants for positions starting July 2026 should check back again at a later... View Details

Program

Leading and Building a Culture of Innovation

and innovate again and again. This lab-style leadership program immerses you in every stage of the innovation process. You'll roll up your sleeves and experience first-hand what it really takes to build the culture and capabilities required to encourage collaborative... View Details

Web

Program Requirements - Doctoral

dissertation committee once the prospectus is approved. Dissertation: The dissertation provides an opportunity for students to demonstrate, in a work wholly their own, their ability to contribute creatively to the advancement of knowledge... View Details

Christina M. Wallace

A self-described “human Venn diagram” Christina Wallace has crafted a career at the intersection of business, technology, and the arts. She is a Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business... View Details

Keywords: arts; venture capital industry; consumer products; service industry; internet

September 2006 (Revised December 2006)
Case

Arizona Department of Public Health: The Challenges of Preparing for a Public Health Emergency

By: Lynda M. Applegate, Ajay Vinze, T. S. Raghu and Minu Ipe

In the post-9/11 era information technology enablement for emergency preparedness and response have taken on increased significance. Public health organizations like ADHS play a critical role in any statewide preparation for large scale emergencies. With issues like... View Details

Keywords: Problems and Challenges; Information Technology; Health Care and Treatment; Business Processes; Service Delivery; National Security; Health Industry; Public Administration Industry; Arizona