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  • 20 Aug 2014
  • Research & Ideas

Why the ALS Ice Bucket Challenge is a Social Media Blockbuster

In 2009, technology researchers at Forrester published a report entitled We Are All Media Companies Now, that looked at how publishing firms were dealing with the shift from a distribution paradigm to one based on consumption. By 2014, the paradigm is being experienced... View Details
Keywords: by John Deighton
  • 08 Aug 2017
  • First Look

First Look at Research and Ideas, August 8, 2017

using money to buy time can protect people from the detrimental effects of time pressure on life satisfaction. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52953 Governance Through Shame and Aspiration: Index Creation and Corporate View Details
Keywords: Sean Silverthorne
  • January 2021 (Revised March 2022)
  • Case

Arçelik: From a Dealer Network to an Omnichannel Experience

By: Ayelet Israeli and Fares Khrais
Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details
Keywords: Digital Marketing; Bricks And Mortar; Franchise Management; Franchising; Dealer Network; Dealers; B2B; B2B2C; Tradition; Culture Change; Cultural Adaptation; Omnichannel; Omnichannel Retail; Omni-channel; Omnichannel Retailing; Sales Channels; Sales Channel Development; Channel Management; Channels Of Distribution; Marketplace; Platforms; Collaboration; Online Channel; Online Data; Online Sales; Online Shopping; Online; Retail; Retailing; Disruption; Transformation; Franchise Ownership; Change Management; Partners and Partnerships; Consumer Behavior; Sales; Internet and the Web; Marketing Strategy; Conflict and Resolution; Conflict Management; Organizational Culture; Distribution Channels; Digital Transformation; Digital Platforms; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Turkey
Related
  • September 2022
  • Case

The Pokémon Company: Evolving into an Everlasting Brand

By: Tomomichi Amano and Masaki Nomura
Super Bowl 50, the fiftieth annual championship game of the American National Football League played in February 2016, featured 52 commercials, and brands spent more than six million dollars each for a 30-second commercial slot. Surprisingly, the commercial that... View Details
Keywords: Advertising; Brands and Branding; Marketing Strategy; Consumer Behavior; Growth and Development Strategy; Video Game Industry; Japan
Related
  • 21 Feb 2023
  • Research & Ideas

Are Your Employees Passing Up Incentives? Try Promoting the Programs More

notice and take action, according to the research, published September in Organizational Behavior and Human Decision Processes. The study could provide an incentive of its own for businesses looking to attract and retain talent amid a... View Details
Keywords: by Scott Van Voorhis

    W. Earl Sasser

    Earl Sasser is a Baker Foundation Professor at Harvard Business School and has been a member of the faculty there since 1969. He received a B.A. in Mathematics from Duke University in 1965, an MBA from the University of North Carolina in 1967, and a Ph.D. in... View Details

    Keywords: airline; automotive; banking; broadcasting; communications; construction; credit card; education industry; entertainment; fast food; hotels ＆ motels; insurance industry; marketing industry; oil ＆ gas; restaurant; retailing; service industry; sports; tourism; transportation
    • 31 May 2004
    • Research & Ideas

    How Team Leaders Show Support–or Not

    published in the February issue of The Leadership Quarterly as "Leader Behaviors and the Work Environment for Creativity: Perceived Leader Support." Amabile, an influential scholar on creativity, conducted the research with... View Details
    Keywords: by Martha Lagace
    • March 31, 2023
    • Article

    What Is the Optimal Pattern of a Customer Journey?

    By: Julian De Freitas
    Even though customer experience (CX) leaders are becoming increasingly focused on optimizing their firms’ customer journeys, they face a clear challenge: Which touchpoints along the journey should they invest in? That is, which moments when the customer interacts with... View Details
    Keywords: Consumer Behavior; Customers; Brands and Branding
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    • 14 Dec 2010
    • First Look

    First Look: Dec. 14

    of shared beliefs resulting in similar and concurrent firm behavior; second, that firms notice and imitate the behaviors of firms from the same prior industry; and third, that as firms gain experience with particular features, the... View Details
    Keywords: Sean Silverthorne
    • Web

    2 Tips to Beat Imposter Syndrome - MBA

    Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering... View Details
    • 10 Apr 2018
    • First Look

    First Look at New Research, April 10, 2018

    later and if so, how? The friendship formation of students at a large Canadian university was assessed during their first term. These data were used to predict self-reported health and health behaviors (physical exercise, diet, tobacco,... View Details
    Keywords: Sean Silverthorne
    • 06 Oct 2020
    • Sharpening Your Skills

    18 Tips Managers Can Use to Lead Through COVID's Rising Waters

    potentially have a role for everyone in which they feel they can contribute to overcoming the uncertainty, overcoming the crisis. Community. All of us live in communities. so it’s extremely important that we set an example, model View Details
    Keywords: by Sean Silverthorne
    • 01 Jun 2015
    • Research & Ideas

    The Surprising Benefits of Oversharing

    engaging in bad behavior even more often than "frequently"— that is, they inferred an extra answer of "very frequently." When the researchers tested this possibility by asking participants to guess how often they... View Details
    Keywords: by Michael Blanding
    • November 2019
    • Article

    When and Why Defaults Influence Decisions: A Meta-analysis of Default Effects

    By: Jon M. Jachimowicz, Shannon Duncan, Elke U. Weber and Eric J. Johnson
    When people make decisions with a pre-selected choice option—a “default”—they are more likely to select that option. Because defaults are easy to implement, they constitute one of the most widely employed tools in the choice architecture toolbox. However, to decide... View Details
    Keywords: Choice Architecture; Defaults; Default Effects; Decision Making; Behavior; Analysis
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    • December 2009
    • Article

    Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?

    By: Felix Oberholzer-Gee and Joel Waldfogel
    Since the dawn of broadcasting, and especially in the past decade, Americans have turned their attention from local to more distant sources of news and entertainment. While the integration of media markets will raise the private welfare of many consumers, critics of a... View Details
    Keywords: Voting; Ethnicity; Behavior; Local Range; Journalism and News Industry; Media and Broadcasting Industry; United States
    Related
    • 2023
    • Working Paper

    The Benefits of Revealing Race: Evidence from Minority-owned Local Businesses

    By: Abhay Aneja, Michael Luca and Oren Reshef
    Is there latent demand to support Black-owned businesses? To explore, we analyze a new feature that made it easier to identify Black-owned restaurants on a large online platform. We find that labeling restaurants as “Black-owned” increased customer engagement and... View Details
    Keywords: Black-owned Businesses; Race; Prejudice and Bias; Ownership; Knowledge Dissemination; Digital Platforms; Consumer Behavior; Food and Beverage Industry
    Related
    • 25 Oct 2010
    • HBS Case

    Tesco’s Stumble into the US Market

    depends on enough consumers changing behavior to buy a higher proportion of their groceries on a more frequent basis. This could work in inner-city locations where younger shoppers might buy their evening... View Details
    Keywords: by Sean Silverthorne; Retail
    • 12 Mar 2013
    • First Look

    First Look: March 12

    But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to apps to reach customers and engage them. Effective apps will do one... View Details
    Keywords: Sean Silverthorne
    • 20 Nov 2019
    • Research & Ideas

    It's No Joke: AI Beats Humans at Making You Laugh

    each other for decades. I was really rooting for spouses to have an edge!” Computers make good recommendations, but do people want to listen? Businesses are investing heavily in sophisticated computer algorithms that rely on past consumer... View Details
    Keywords: by Dina Gerdeman
    • 17 May 2022
    • Cold Call Podcast

    Delivering a Personalized Shopping Experience with AI

    Keywords: Re: Jill J. Avery