Publications

November 1987 (Revised January 1988)
Case

Farmland Industries

By: Ray A. Goldberg

Keywords: Cooperative Ownership; Competitive Strategy; Agriculture and Agribusiness Industry

October 1987 (Revised February 1988)
Case

Oaks Farm

By: Ray A. Goldberg

Keywords: Agriculture and Agribusiness Industry

December 1986
Case

Flour Milling: The U.S. Perspective

By: Ray A. Goldberg

Keywords: Agriculture and Agribusiness Industry; United States

November 1985
Background Note

Decline of the British Cotton Industry

By: Richard S. Tedlow

Keywords: Plant-Based Agribusiness; Agriculture and Agribusiness Industry; United Kingdom

January 1995
Teaching Note

Ocean Spray Cranberries: Environmental Risk Management TN

By: Richard H.K. Vietor

Teaching Note for (9-794-088). View Details

Keywords: Agriculture and Agribusiness Industry

May 2001 (Revised November 2001)
Case

Plum Creek Timber (C)

By: Max H. Bazerman, Nicole Nasser, Hannah Bowles and Jack Troast

Supplements the (A) and (B) cases. View Details

Keywords: Agriculture and Agribusiness Industry

Fast Answer

Global Climate Change

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12 Sep 2011
Research & Ideas

The Untold Story of ‘Green’ Entrepreneurs

agricultural equipment manufacturers. The industry offered few prospects now for small entrepreneurs without access to large capital resources. "These policies transformed wind energy into lucrative opportunity," Jones and... View Details

Keywords: by Sean Silverthorne

03 Feb 2009
First Look

First Look: February 3, 2009

from a small Nigerian export company into a $5 billion global leader in agricultural commodities with a core competence in Africa. Olam's growth had come by pursuing product and geographic adjacencies, and its "farm gate to factory... View Details

Keywords: Martha Lagace

May 2024
Case

Naked Wines: The Profit vs. Growth Decision

By: Benjamin C. Esty and Edward A. Meyer

Nick Devlin faced a difficult strategic decision in October 2022. As the CEO of a UK-based subscription business connecting wine drinkers in the US, UK, and Australia with winemakers from around the world (which one journalist called the “Netflix of Wine”), he had to... View Details

August 2023 (Revised January 2024)
Supplement

Arla Foods: Data-Driven Decarbonization (A)

By: Michael Parzen, Michael W. Toffel, Amram Migdal and Susan Pinckney

Arla implemented a data-based price incentive system to measure, track, and influence climate friendly changes to reduce CO2 emissions across the world’s fourth largest dairy cooperative. View Details

Keywords: Dairy Industry; Business Earnings; Earnings Management; Environmental Accounting; Agribusiness; Animal-Based Agribusiness; Acquisition; Mergers and Acquisitions; Decision Making; Decisions; Voting; Environmental Management; Climate Change; Environmental Regulation; Environmental Sustainability; Green Technology; Pollution; Moral Sensibility; Values and Beliefs; Financial Strategy; Price; Profit; Revenue; Food; Geopolitical Units; Global Strategy; Ownership Type; Cooperative Ownership; Performance Efficiency; Performance Evaluation; Problems and Challenges; Natural Environment; Science-Based Business; Business Strategy; Commercialization; Cooperation; Corporate Strategy; Food and Beverage Industry; Agriculture and Agribusiness Industry; Europe; United Kingdom; European Union; Germany; Denmark; Sweden; Luxembourg; Belgium

December 2022 (Revised February 2023)
Case

Marfrig's Quest for Sustainable Beef

By: Jose B. Alvarez, Pedro Levindo and Ruth Costas

Marfrig, one of the world’s leading meatpackers, strived to comply with its commitment to have a deforestation-free value chain in Brazil by 2030. The company also pledged to reduce its emissions of greenhouse gases in accordance with the guidelines set by the... View Details

Keywords: Agribusiness; Animal-Based Agribusiness; Plant-Based Agribusiness; Acquisition; Family Business; Communication Strategy; Environmental Management; Climate Change; Environmental Regulation; Environmental Sustainability; Bonds; Food; Global Strategy; Goods and Commodities; Government and Politics; Political Elections; Leading Change; Marketing; Product Marketing; Product Positioning; Supply Chain; Supply Chain Management; Corporate Social Responsibility and Impact; Business and Government Relations; Business and Stakeholder Relations; Partners and Partnerships; Strategy; Adaptation; Business Strategy; Commercialization; Competitive Strategy; Corporate Strategy; Diversification; Expansion; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Brazil; Latin America; Argentina; Uruguay; North America; United States; Europe; Asia; China

December 2019 (Revised June 2025)
Case

Mãe Terra and Unilever (A)

By: Lynn S. Paine, Ruth Costas and Priscilla Zogbi

The case concerns the sale of Mãe Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mãe Terra’s CEO Alexandre Borges must determine whether and how to keep Mãe Terra's B... View Details

Keywords: Mergers ＆ Acquisitions; Brand Management; Sustainability; Mergers and Acquisitions; Mission and Purpose; Social Enterprise; Corporate Governance; Governing and Advisory Boards; Environmental Sustainability; Organizational Culture; Food and Beverage Industry; Agriculture and Agribusiness Industry; Brazil; Latin America