Publications

August 2021
Case

Yummy: Delivering Value to Venezuela

By: Ayelet Israeli, Jenyfeer Martinez Buitrago and Carla Larangeira

By June 2021, Yummy had become Venezuela’s first and largest food delivery app and last-mile logistics company. In Caracas, the nation’s capital, Yummy held a 55% market share, while operations in other cities had already started to take place, including in three of... View Details

Keywords: Internet and the Web; Health Pandemics; Business Startups; Growth and Development Strategy; Expansion

April 1996
Case

Shanghai Volkswagen

Volkswagen and Shanghai Sedan, have developed a joint venture to build western-quality autos in China. Having developed a supplier network capable of delivering quality components, the company now faces a need to expand capacity (demanding rapid expansion of their... View Details

Keywords: Globalized Firms and Management; Management Practices and Processes; Joint Ventures; Operations; Performance Capacity; Manufacturing Industry; Auto Industry; Germany; China

Program

Senior Executive Program—Africa

us at exed_admissions@hbs.edu or call us at +1.617.495.6226. English Proficiency Proficiency in spoken and written English is essential for active participation in fast-moving classes and small group discussions. If English is your second... View Details

November–December 2024
Article

Retire Without Regrets

By: Teresa M. Amabile, Lotte Bailyn, Marcy Crary, Douglas T. "Tim" Hall and Kathy E. Kram

This article explores the significant transition of retirement and offers insights into creating a satisfying postcareer life. It highlights the contrasting experiences of Irene and Lawrence, two retirees who navigated this change differently. Irene embraced retirement... View Details

Keywords: Retirement; Satisfaction; Transition; Identity

Register to Read

April 2010 (Revised September 2011)
Case

The Dannon Company: Marketing and Corporate Social Responsibility (A)

By: Christopher Marquis, Pooja Mehta Shah, Amanda Elizabeth Tolleson and Bobbi Thomason

At the end of 2009, The Dannon Company was considering pro actively communicating its CSR efforts to consumers. With the strong connection between Dannon's production of health foods and its commitment to health and nutrition-based CSR activities, communicating these... View Details

Keywords: Decision Choices and Conditions; Nutrition; Marketing Communications; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Risk and Uncertainty; Natural Environment; Food and Beverage Industry

Article

Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing

By: Thales S. Teixeira, Michel Wedel and Rik Pieters

We develop a conceptual framework for understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this... View Details

Keywords: Advertising; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Consumer Behavior; Mathematical Methods

Read Now

April 1999
Teaching Note

Managing Experimentation: Module Overview Note for Managing Product Development(Note for Instructor)

By: Stefan H. Thomke

Describes the conceptual foundations and pedagogy for a module on managing experimentation in the development of products and services. The module has been taught in the second-year elective MBA course Managing Product Development. The purpose of the module is to help... View Details

Keywords: Transition; Business or Company Management; Product Development; Personal Development and Career; Science; Technology Adoption

July 15, 2013
Other Article

Pseudo-flexible Exchange-rate Regimes

By: Laura Alfaro and Fabio Kanczuk

According to the IMF, last decade saw a number of countries actively managing their exchange rates. Is this a good way for emerging economies to protect themselves from the large swings of international markets? This column presents a new "pseudo-flexible" exchange... View Details

Keywords: Flexibility; International Markets; Managing Exchange Rates; Currency Exchange Rate

Read Now

March 1996 (Revised February 2006)
Case

Arborite

Describes the competitive position of Arborite, a Canadian manufacturer of high-pressure laminates (HPL) (a product sold under the Formica name in the United States). Arborite's market share has slipped, and a new general manager must evaluate whether a change in... View Details

Keywords: Cost Accounting; Consumer Behavior; Manufacturing Industry; Canada

08 Sep 2014
News

What You Don’t Know About Sales Can Hurt Your Strategy

21 Oct 2022
News

Midwest loses trust in system, American Dream evaporates

David B. Yoffie

Professor David B. Yoffie is the Max and Doris Starr Professor of International Business Administration at Harvard Business School. A member of the HBS faculty since 1981, Professor Yoffie received his Bachelor's degree summa cum laude and Phi Beta... View Details

Keywords: communications; computer; e-commerce industry; electronics; financial services; information; information technology industry; internet; retail financial services; semiconductor; soft drink; telecommunications; video games

October 2007
Journal Article

Psychosocial Development and Leader Performance of Military Officer Cadets

By: Scott Snook and Paul T. Bartone

Efforts to educate and develop future military officers aim to produce highly competent, ethical and effective leaders to serve the nation. But while there is general agreement about desired outcomes, the underlying developmental processes associated with these... View Details

Keywords: Forecasting and Prediction; Leadership Development; Performance Evaluation; Personal Development and Career; Social Psychology

May 2022
Supplement

Third Point in 2020: Growth Is Where the Value Is? (B)

By: Robin Greenwood and Denise Han

In early May 2020, Daniel Loeb’s team at Third Point was evaluating a potential growth opportunity in the Walt Disney Company and whether investor activism might play a role. Battered by the effects of COVID-19, the company’s stock had initially tumbled to $86 and then... View Details

Keywords: Growth; Equity; Disney; Value; Economics; Finance; Investment; Strategy; Management; Investment Activism; Investment Return; Growth and Development; North America

March 2008 (Revised April 2009)
Case

The Xiamen PX Project: The Rule of Contract or Citizens in China Today

This case examines the effect of environmental activism on China's investment climate, focusing on the petrochemical sector. It shows how tensions between a country's national economic development goals and political constraints make for a more unpredictable investment... View Details

Keywords: Developing Countries and Economies; Investment; Governing Rules, Regulations, and Reforms; Business and Government Relations; Environmental Sustainability; Conflict and Resolution; China