Publications

May 2007
Case

Westin Hotels and Resorts: Operations of a Lifestyle Experience

By: Frances X. Frei, Chekitan S. Dev and Laure Mougeot Stroock

Westin Hotels and Resorts adopted a new "lifestyle" brand strategy which provided guests with a new service experience. The dilemma Westin faced was how to operationally build a brand that delivered consistent service on intangible values. View Details

Keywords: Customer Relationship Management; Decision Choices and Conditions; Growth Management; Brands and Branding; Service Operations; Value Creation; Tourism Industry

01 Oct 2001
Research & Ideas

Connecting With Nonprofits

Core competency transferMore equal exchange of resources Joint value creation Need for value renewal Relationship Management Corporate contact usually in community affairs or... View Details

Keywords: by James Austin

January 2019 (Revised February 2019)
Supplement

The a2 Milk Company

By: Benjamin C. Esty, Daniel Fisher and Greg Saldutte

The a2 Milk Company (a2MC) became the most valuable company listed on the New Zealand stock exchange in 2018 by capitalizing on a biochemical discovery related to the protein composition of cow's milk. Because many people find the A1 protein difficult to digest, and... View Details

January 2008 (Revised January 2010)
Case

iBasis, Inc.

By: Andrew Wasynczuk, Katherine Dowd and Nicole Kravec

iBasis examines the development of a long-term relationship between equipment manufacturer Cisco and start-up iBasis, a voice-over-internet wholesaler. Questions arise for iBasis founders as to how best to build a beneficial relationship with the much larger partner.... View Details

Keywords: Information Technology; Intellectual Property; Value Creation; Equality and Inequality; Partners and Partnerships; Business Growth and Maturation; Price Bubble; Trust; Business Startups; Manufacturing Industry; Communications Industry; Web Services Industry

Web

Courses by Title - Course Catalog

Spring 2025 Q4 1.5 Field Course: Value Creation in Small and Medium Firms Finance Jason Pananos Spring 2025 Q3Q4 3.0 Field Course: Venture Capital Journey Entrepreneurial Management Jeffrey Bussgang Fall... View Details

July 2021 (Revised August 2021)
Supplement

Airbnb Emerges from the Pandemic: Lessons for Stakeholder Governance (B)

By: Benjamin C. Esty and Allison M. Ciechanover

As the COVID pandemic spread in early 2020, global travel ground to a halt. For Airbnb, the San Francisco-based platform for renting accommodations, the impact was both swift and severe as revenues plummeted more than 70% over the prior year. Responding to the sudden... View Details

Keywords: Business and Stakeholder Relations; Corporate Governance; Crisis Management; Leadership; Two-Sided Platforms; Corporate Social Responsibility and Impact; Mission and Purpose; Value Creation; Decision Making; Goals and Objectives; Travel Industry; Tourism Industry; Service Industry; United States

02 Mar 2010
First Look

First Look: March 2

performance, in whatever way one chooses to define performance (for example, quality of life, or value creation for all entities), and provides access to that causal link. Integrity is thus a factor of... View Details

Keywords: Martha Lagace

March 2006 (Revised November 2006)
Case

China: To Float or Not To Float? (E)- ABB Investment in China

By: Laura Alfaro, Rafael M. Di Tella and Ingrid Vogel

In July 2005, China revalued its currency by 2.1% and adjusted its exchange rate regime toward a more market-based system. ABB, a global power and automation technologies company based out of Switzerland with operations in China, was among those companies confronted... View Details

Keywords: Currency Exchange Rate; Investment; Multinational Firms and Management; International Relations; Problems and Challenges; Value Creation; China; Switzerland

March 2001
Case

Sime Darby Berhad (B): The Asian Crisis Begins

By: Tarun Khanna and Danielle Melito Wu

Supplements the (A) case. View Details

Keywords: Acquisition; Business Conglomerates; Economy; Capital Markets; Emerging Markets; Business and Government Relations; Corporate Strategy; Value Creation; Financial Services Industry; Malaysia

September 1994 (Revised October 2002)
Case

Citibank: Launching the Credit Card in Asia Pacific (A)

By: V. Kasturi Rangan

Consumer Bank pondered the possibilities of launching a credit card in the Asia Pacific region. The bank's New York headquarters, and several of its country managers in the region, were not enthusiastic. But others were supportive because of the opportunity to expand... View Details

Keywords: Product Launch; Service Operations; Value Creation; Customer Focus and Relationships; Trade; Business Strategy; Expansion; Laws and Statutes; Banking Industry; Asia; New York (city, NY)

19 Sep 2006
First Look

First Look: September 19, 2006

decision-making on these issues, but many of these tools have been devised primarily with manufacturing industries in mind. These tools may therefore require modifications in order to accommodate the underlying value View Details

Keywords: Sean Silverthorne

February 2011 (Revised April 2012)
Teaching Note

Braddock Industries, Inc. (TN)

By: William E. Fruhan

Teaching Note for 211061. View Details

Keywords: Value Creation; Business and Shareholder Relations; Motivation and Incentives; Compensation and Benefits; Economics; Business Units; Performance Evaluation

2010
Working Paper

Beyond Agency Theory: The Hidden and Heretofore Inaccessible Power of Integrity (PDF file of Keynote Slides)

By: Michael C. Jensen and Werner Erhard

There is far too much concern today about the conflicts of interest between people; for example, conflicts of interest between agents and owners—historically a favorite topic of Jensen—and not enough attention paid to the damage caused by an individual's conflict of... View Details

Keywords: Moral Sensibility; Lawfulness; Production; Organizations; Performance Improvement; Agency Theory; Conflict of Interests; Trust; Competitive Advantage; Value Creation

Web

Demystifying the Family Enterprise - Course Catalog

(2) their own governance structures, and (3) their own contribution to supporting a Family’s legacy. There is great value that can be created through Family businesses. In fact, wealth creation in Families... View Details

September 2021 (Revised December 2021)
Case

Telepass: From Tolling to Mobility Platform

By: Chiara Farronato, Stefano Denicolai and Sarah Mehta

Telepass, until very recently the sole processor of electronic toll payments on Italy’s highways, has ambitions beyond tolling. Since the mid-2010s, the company has been expanding into adjacent services. In 2017, Telepass launched TelepassPay—a mobile payment... View Details

May 2002 (Revised October 2002)
Background Note

Incentive Strategy II: Executive Compensation and Ownership Structure

By: Brian J. Hall

This case analyzes incentive strategy from the perspective of a company's board of directors and owners. The focus is the role that executive compensation and ownership structure (the composition of, and financial structure between, a company's owners) play in... View Details

Keywords: Governing and Advisory Boards; Executive Compensation; Ownership; Behavior; Motivation and Incentives; Perspective; Strategy; Value Creation

February 1999
Case

Volant Skis

By: Steven C. Wheelwright and Matt Verlinden

Volant brought innovation to the ski equipment industry in 1989 by developing a stainless steel ski. He claimed the skis could turn more easily, could hold an edge in icy conditions, and were more stable than aluminum or fiberglass skis. The company's "soft-flex"... View Details

Keywords: Change Management; Technological Innovation; Growth and Development Strategy; Operations; Product Development; Performance Improvement; Quality; Corporate Strategy; Value Creation