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Show Results For
- All HBS Web
(1,191)
- People (3)
- News (272)
- Research (630)
- Events (8)
- Multimedia (3)
- Faculty Publications (180)
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
interactivity, including Thought tracing. Firms infer states of mind from the content of a Web search and serve up relevant advertising; a market born of search terms develops. Ubiquitous connectivity. As people become increasingly... View Details
- 06 Dec 2021
- News
Case Study: Let’s Dance
content being added to an ever-expanding list of platforms that it could be dizzying for a viewer to try to pick something to watch. As director of product, Liang spent her days building tools to help organize the chaos: Say you were in... View Details
- 03 Jun 2008
- First Look
First Look: June 3, 2008
BeeLog—as a way for the firm to participate in conversations with clients, employees, and "agents." However, he has been unhappy with the level of interaction the blog has been generating and is considering shutting it down. The... View Details
Keywords: Martha Lagace
- Web
HBS & the Case Method - Message From the Director | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Exhibition Home Exhibition Business Education & The Case Method The General Shoe Company, 1921 Case Writing & Industry Expansion of the Case Method The Case Method Classroom Teaching &... View Details
- 07 Mar 2017
- First Look
First Look at New Research, March 7
in the research project (team size). The current study draws upon research from scientometrics, social networks, and resource availability and use and involves an empirical analysis of a sample of 1,329 articles published between 1980 and 2008 in top marketing... View Details
Keywords: Sean Silverthorne
- Web
Tough Tech Ventures - Course Catalog
strategies to overcome those challenges and successfully lead these ventures to scale in order to generate financial returns and deliver the intended impact. Key Learning Objectives Understand key founding and funding models for tough... View Details
- 01 Jun 2018
- News
From Das’s Desk
question I asked our Alumni Relations team recently: “Why do so many people come back to campus for reunions? Is it the content or the network?” The promise of continuous learning is for us to provide programs, activities, and resources... View Details
Keywords: Das Narayandas
- 15 Dec 2015
- News
The Year in Ideas 2015
entrepreneur; your Airbnb host is an entrepreneur; your Etsy craftsperson is an entrepreneur. Because of technology, individuals don’t need to work for a company, and the cost of entry is just plain easier. “Number two: Everything at the core of our society is getting... View Details
- 05 Nov 2009
- Research & Ideas
A Market for Human Cadavers in All but Name?
trying to secure specimens. Alongside primary medical education providers, a large number and wide range of other users are also trying to secure cadavers for their own needs. The continuing training of medical doctors, for instance,... View Details
- 08 Jul 2002
- Research & Ideas
How to Fashion Your New E-Business Model
Information Age business innovations include: Digital production and distribution technologies (broadband and wireless networks, sophisticated content creation, flexible knowledge management) An operating model (integrated supply chains... View Details
Keywords: by Lynda M. Applegate
- 01 Mar 2016
- News
How Do I Get Your Job?
beauty industry? MMB: I think everyday beauty services like Drybar are the next phase. With Uber and Airbnb, the younger generation is really used to services on demand. For us that translates into a concept called X Bar, an on-the-floor... View Details
- 07 Jun 2011
- First Look
First Look: June 7
respond? The business ran on a radically new model in which a stable of 10,000 freelance contributors supplied content, the Internet's search engines brought it 75 million readers each month, and advertising generated revenue. It took the... View Details
Keywords: Sean Silverthorne
- 01 Dec 2010
- News
The Transformers
money in the bank, Bridgespan has shared its reports, case studies, and other content freely in the interest of promoting knowledge in the social sector. When your clients are nonprofits and foundations, Bradach and Tierney reasoned, the... View Details
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
David Blumenthal, professor at Harvard Medical School and a member of the Institute for Health Policy at Massachusetts General Hospital; Michael Newman, a senior research manager at Harris Interactive; Kinga Zapert, vice president for... View Details
Keywords: by Manda Salls
- 06 Mar 2006
- What Do You Think?
The China Dilemma for U.S. Firms: Comply, Resist, or Leave?
Summing Up The jury is in. Nearly all respondents to this month's column would advise U.S. firms such as Yahoo, Google, Cisco, and Microsoft to continue to operate in China despite the government's possible use of their content or... View Details
- 06 Dec 2021
- News
Digitalization: The Key to the Future of HBS
step is to build a common data platform and a common data perspective. A decade ago, that would have been a Herculean task, but technology has moved fast, and it’s no longer this “bet your company on it” thing as it’s cheaper and quicker to iterate. The next priority... View Details
Keywords: April White
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
populations, one expects such attitudes to be sacrosanct and nearly inalterable, perhaps for generations to come. On the other hand, even these attitudes may be informed by social cues that interpret violence in different ways and that... View Details
Keywords: Carmen Nobel
- 17 Apr 2017
- Research Event
The Most Pressing Issues for Platform Providers in the Sharing Economy
side than on the demand side. The key is to persuade suppliers that an online platform can help them suss out the demand for their services. Take Openbay, for example. “These companies have been passed down from generation to generation,”... View Details
- 16 Jun 2014
- Research & Ideas
The Unfulfilled Promise of Educational Technology
referring to massive open online courses pioneered by many universities that put their lectures and course content online. That has provided new access to students on two dimensions, says Kim, distance and time. Distance, because now... View Details
- 20 Oct 2016
- News
Smart Moves
payments worldwide, and, earlier this year, Seattle-based OpenCar, an automotive software and services provider. “To become more horizontally integrated, we’re expanding the range of content we offer and moving from cloud-based data and... View Details