Unit Demand - Publications - Faculty & Research

April 2008 (Revised March 2014)
Case

Flying J (A)

The largest retailer of diesel fuel in the U.S., Flying J, is rethinking its growth strategy as the economy goes into a recession. Its major customer base, owner-operated truck drivers, are facing increasing costs of doing business. Yet Flying J is considering whether... View Details

Keywords: Decision Choices and Conditions; Growth and Development Strategy; Price; Consumer Behavior; Non-Renewable Energy; Energy Industry; United States

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02 Feb 2016
First Look

February 2, 2016

for rigorous accounting research. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50473 forthcoming Proceedings of the National Academy of Sciences of the United States of America Hiding Personal Information Reveals the... View Details

Keywords: Sean Silverthorne

2020
Working Paper

Mortgage Prepayment, Race, and Monetary Policy

By: Kristopher Gerardi, Paul Willen and David Hao Zhang

Over the period 2005 to 2015, Black borrowers paid more than 40 basis points higher mortgage interest rates than Non-Hispanic white borrowers. We show that the main reason is that Non-Hispanic white borrowers are much more likely to exploit periods of falling interest... View Details

Keywords: Mortgages; Consumer Behavior; Race; Ethnicity; Equality and Inequality; Policy; United States

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December 2022 (Revised July 2023)
Case

Applegate Farms

By: Forest L. Reinhardt, José B. Alvarez and Natalie Kindred

Keywords: Agribusiness; Food; Consumer Behavior; Animal-Based Agribusiness; Brands and Branding; Integration; Strategy; Change Management; Change; Organizational Structure; Agriculture and Agribusiness Industry; Food and Beverage Industry; Consumer Products Industry; United States

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14 Jan 2015
Research & Ideas

Thriving in the Turbulence of Emerging Markets

company to increase capacity, despite high consumer demand for its economically priced two-wheeler. For 15 to 20 years, the scooter had a ten-year delivery period, Bajaj recalled in his interview. To those not familiar with India's closed... View Details

Keywords: by Geoffrey Jones; Manufacturing; Auto

16 Feb 2016
First Look

February 16, 2016

tools can be applied. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50595 in press Proceedings of the National Academy of Sciences of the United States of America Cognitive Fatigue Influences Students' Performance on... View Details

Keywords: Sean Silverthorne

27 Aug 2013
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First Look: August 27

of inflation increases demand for cost of living adjustments. Frames that highlight flexibility, control, and investment significantly reduce annuitization. A majority of respondents prefer to receive an extra "bonus" payment... View Details

Keywords: Sean Silverthorne

27 Mar 2012
First Look

First Look: March 27

headquarters to local plant managers in almost 4,000 firms in the United States, Europe, and Asia. We find that firms headquartered in high trust regions are more likely to decentralize, with trust accounting for about half of the... View Details

Keywords: Carmen Nobel

10 Apr 2006
Research & Ideas

American Auto’s Troubled Road

the United States was a highly protected market," declares HBS professor Malcolm Salter, who has tracked the auto industry for decades. "That wasn't because of trade barriers but because gasoline prices were so much lower than... View Details

Keywords: by Garry Emmons; Manufacturing; Transportation; Auto

February 2010 (Revised June 2012)
Case

"Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S.

By: Elie Ofek and Polly Ribatt

How will U.S. consumers respond to the proliferation of alternative-fuel vehicles, such as cars powered partially or completely by electricity, in the coming decade? After a century in which fossil fuel-powered vehicles dominated the market, it appeared consumers would... View Details

Keywords: Energy Sources; Policy; Marketing; Demand and Consumers; Business and Government Relations; Natural Environment; Pollutants; Adoption; Auto Industry; United States

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01 Feb 2011
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First Look: Feb. 1

accountability are not new. Leaders of organizations, be they nonprofit, business, or government, face a constant stream of demands from various constituents demanding accountable behavior. But what does it... View Details

February 2024 (Revised February 2024)
Teaching Note

Travelogo: Understanding Customer Journeys

By: Eva Ascarza and Ta-Wei Huang

Teaching Note for HBS Exercise 524-044. The exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream data. View Details

Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States

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18 Mar 2014
First Look

First Look: March 18

environment, the entrepreneurs were often unable to capture sufficient profits to sustain businesses. Recycled-goods markets were volatile. There was also a tension between the constant waste stream on the collection side and a seasonal/cyclical View Details

Keywords: Sean Silverthorne

06 Mar 2018
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First Look at Research and Ideas, March 6, 2018

provide insights into why and how investors use reported environmental, social, and governance (ESG) information. Relevance to investment performance is the most frequent motivation for use of ESG data followed by client demand and... View Details

Keywords: Sean Silverthorne

06 Nov 2012
First Look

First Look: November 6

http://www.amazon.com/Architecture-Innovation-Economics-Creative-Organizations/dp/1422143635/ref=sr_1_1?s=books&ie=UTF8&qid=1351005820&sr=1-1&keywords=The+Architecture+of+Innovation The Founders and Finance: How Hamilton, Gallatin, and Other Immigrants... View Details

Keywords: Sean Silverthorne

29 Oct 2000
Research & Ideas

The Entrepreneurial Venture: A Conversation

line. Not surprisingly, therefore, the class has no shortage of members involved in the sort of entrepreneurial ventures that demand innovative thinking. While many classmates started out in more traditional settings, within a decade of... View Details

Keywords: by Susan Young

05 Jul 2006
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First Look: July 5, 2006

overweighting of minor (but easy to evaluate) attributes that would be overlooked under an all-inclusive price format. The effect of price partitioning on demand can be detrimental or beneficial, consistent with existing conflicting... View Details

Keywords: Sean Silverthorne

15 Jul 2002
Research & Ideas

Going Green Makes Good Business Sense

depletion of natural resources. He thinks one of the main reasons people in the United States are more concerned about the environment is that incomes are higher. "Although people who think of themselves as environmentalists tend not... View Details

Keywords: by Martha Lagace

April 2021
Teaching Note

Drinkworks: Home Bar by Keurig

By: Sunil Gupta and Jonathan Levav

Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details