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Show Results For
- All HBS Web
(1,239)
- People (7)
- News (357)
- Research (613)
- Events (1)
- Multimedia (14)
- Faculty Publications (242)
- 01 Dec 2008
- News
Alumni Books
plans that are easy to apply. It highlights why marketing plans matter and where they go wrong and explains how to create a powerful plan that will help build a strong, profitable business. More than Money: Questions Every MBA Needs to... View Details
- Web
Field Course: Venture Capital Journey - Course Catalog
investors and entrepreneurs. The course builds on eight years of running the popular Rock Venture Partners (RVP) program, which had been organized as a series of year-long independent projects for students. The RVP program and the... View Details
- Profile
Rawiah Abdallah
grassroots campaign that engaged students with Cairo's slum communities." One objective was to build a bridge between the privileged students and their less-fortunate neighbors. "The other goal was to develop the community, to... View Details
- 01 Oct 1999
- News
Making the Case for Maine: HBS Club and State's CEO Discuss Business Issues
Lane-Merrill (MBA '82), marketing strategist and director of research at ViA Marketing & Design, a strategic brand management company based in Portland. President of the newly reinstated HBS Club of Maine, Lane-Merrill is one of three... View Details
Keywords: Janine Brunell Looker
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
Marketing Metaphoria. Q&A and book excerpt. 14. Starbucks' Lessons for Premium Brands After building a great franchise offering a unique customer experience, Starbucks diluted its View Details
Keywords: by Staff
- 10 Aug 2015
- News
Giving Kids Tech Tools to Make an Impact
and brands to build robust apps, Kadomatsu says Mouse programs have served more than 33,000 students nationwide. “More than 50 percent of public school students in America are considered low-income, and I am... View Details
- 01 Apr 2000
- News
Getting the Message
Global Internet Practice. He previously served as founder and CEO of an interactive brand marketing consultancy, where he developed patented applications to help corporations build relationships between... View Details
Keywords: Susan Young
- 09 Oct 2001
- Research & Ideas
Five Questions for Paul Lawrence and Nitin Nohria
seemed obvious. Q: Customers are ruled by these four drives, just like everyone else. So what product, or product strategy, is needed to attract the four-drive customer? A: Those who study brands have found that great View Details
Keywords: by Sean Silverthorne
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
a long time to build up a culture of integrity for any inspection service,” Quelch says. Plus in China, some suspect that foreign brands are at times unfairly targeted, accused of food safety violations that... View Details
- Profile
Jeremy King
"On graduation, I found a role in consulting to investment banks, exchanges, hedge funds, and private equity. This role was perfect for me to learn more about the industry and build skills outside science." Through this... View Details
- 28 Sep 2015
- Research & Ideas
Six Lessons from Mobile Money Ventures in Developing Countries
service, in part by assigning brand ambassadors to the same high-traffic areas and economic centers where it was building out its agent network, to help educate and register customers. These View Details
- 01 Mar 2019
- News
Case Study: Off to a Fine Art
to bulletin@hbs.edu Case Study Update: GAIA Design When they launched Gaia Design in 2014, Philippe Cahuzac (MBA 2014) and his cofounders set their sights on building an iconic modern furniture brand for... View Details
Keywords: Jen McFarland Flint
- 01 Jan 2004
- News
A. G. Lafley, MBA 1977
at Harvard Business School. MBA in hand, he arrived at P&G at the age of 30 as an assistant brand manager for Joy dishwashing detergent. A variety of other assignments followed, such as helping turn around P&G's beauty products business... View Details
- 29 Jun 2016
- Blog Post
Emerging Into Singapore
mixed group of local and multi-cultural young and driven people who I already have formed good friendships and memories with. Being an Avenger Global Fashion Group was founded over a year ago as an over-arching company that links its 6 fashion retail e-commerce View Details
- 01 Feb 2000
- News
Jerry Shafir: A Simmering Success Story
the two set about the tasks of renting suitable manufacturing space, scrounging defunct factories for affordable machinery, developing recipes, and building a business from the ground up. It was a slow process, marked by sixteen-hour... View Details
Keywords: Deborah Blagg
- 01 Sep 2008
- News
Alumni Books
brands like Toyota, Nike, Sony, and Nestlé, Blackshaw shows managers and marketers how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and... View Details
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
such as Amazon.com, drugstore.com, E*Trade, and Priceline.com, firms that unflinchingly invest millions of dollars in advertising and promotion each year to rapidly build traffic and revenues. The high-octane fuel that these super trains... View Details
Keywords: by Peter Jacobs
- 17 Jul 2020
- News
Support System
the brand has landed in retailers like Anthropologie, Credo Beauty, and the Detox Market, with recent launches on Macys.com and in Target. But more important, she says, is the win-win of a for-profit company with social impact: View Details
Keywords: Maureen Harmon
- 01 Sep 2008
- News
Negative Ad Power
Political candidates are often said to be marketed just like consumer products. But there’s a big difference. Consumer marketers such as Coke and Pepsi or Toyota and Ford focus on building up their brand, not on tearing down their... View Details
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
Illustration by Alvaro Dominguez The Los Angeles–based startup Stell was borne of a pain point almost as old as recorded history itself: paperwork. One of Stell’s cofounders, Malory McLemore (MBA 2022), had landed a job as an engineer at Airbus after earning a... View Details