Publications

January 1984 (Revised November 1987)
Case

Chicago-Midway (A): Alfred Kahn at the CAB

By: Richard H.K. Vietor

Keywords: Business and Government Relations; Governing Rules, Regulations, and Reforms; Air Transportation Industry

November 1981 (Revised November 1982)
Case

Senator Kennedy and the Airlines

By: J. Ronald Fox

Keywords: Business and Government Relations; Governing Rules, Regulations, and Reforms; Air Transportation Industry

May 1993
Case

Continental Airlines--1992

By: Stuart C. Gilson

Keywords: Air Transportation Industry

September 2024
Case

Cathay Cargo: Turnaround Short Haul, or Double Crew Long Haul?

By: Willy Shih and Billy Chan

Tom Owen, Director Cargo at Cathay Pacific Airways, had a problem. During the Covid-19 pandemic, the grounding of passenger flights meant the sudden loss of 50% of the airline's cargo carrying capacity. But the bigger challenge was that the Hong Kong government imposed... View Details

Keywords: Operations; Resource Allocation; Cash Flow; Governing Rules, Regulations, and Reforms; Health Pandemics; Organizational Change and Adaptation; Decision Choices and Conditions; Air Transportation Industry; Hong Kong

November 2023 (Revised April 2025)
Case

Norse Atlantic Airways

By: Willy Shih

Bjørn Tore Larsen, Norse Atlantic Airways' founder and CEO, hadn't planned to get into the airline business. But when the COVID-19 pandemic depressed the global demand for air travel and the lease rates for jetliners, he realized if ever he was going to get into the... View Details

Keywords: Business Model; Business Startups; Market Entry and Exit; Leasing; Business Strategy; Segmentation; Interest Rates; Air Transportation Industry; Europe; North America; Norway; United Kingdom; United States

October 2023
Article

Innovation on Wings: When Do Nonstop Flights Matter for Global Innovation?

By: Dany Bahar, Prithwiraj Choudhury, Do Yoon Kim and Wesley Koo

We study whether, when, and how better connectivity through nonstop flights leads to positive innovation outcomes for firms in the global context. Using unique data of all flights emanating from 5,015 airports around the globe from 2005 to 2015 and exploiting a... View Details

Keywords: Nonstop Flights; Collaborative Innovation and Invention; Patents; Research and Development; Air Transportation Industry

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August 2020
Case

Ready for Take-Off at Jet It

By: Gary P. Pisano, Hise Gibson and Nicole Gilmore

This case examines the business model and growth of a start-up company in the private aviation industry. In June 2020, amidst the COVID crisis, the company's co-founder and CEO must make a decision regarding an order of new jets that will significantly expand the... View Details

Keywords: Capacity Planning; Business Startups; Business Model; Growth and Development Strategy; Air Transportation Industry

Article

Towards a Single European Sky

By: Yael Grushka-Cockayne and Bert De Reyck

We describe an integrated decision-making framework and model that we developed to aid EUROCONTROL, the European air traffic management organization, in its vital role of constructing a single unified European sky. Combining multicriteria decision analysis with... View Details

Keywords: Decision Making; Analysis; Air Transportation Industry; Europe

January 2018
Case

Flying into the Future: HondaJet

By: Gary P. Pisano and Jesse Shulman

This cases examine Honda’s diversification into the light jet market. In 1985, Honda initiated a secret program to develop a small jet. Over the years, the program had many ups and downs (it was almost canceled several times). Then, a breakthrough in the configuration... View Details

Keywords: Diversification; Technological Innovation; Growth and Development Strategy; Innovation and Management; Air Transportation Industry

November 2017
Supplement

Merging American Airlines and US Airways (B)

By: David G. Fubini, David A. Garvin and Carin-Isabel Knoop

Exhibit to Merging American Airlines and US Airways (A) case. In February 2013, US Airways announced that it would merge with American Airlines to create the world’s largest airline. Doug Parker, the CEO of US Airways, would become CEO of the new American Airlines... View Details

Keywords: Airlines; Merger; Takeover; Integration Strategy; Merger Integration; Mergers and Acquisitions; Decision Making; Governance; Management Teams; Operations; Organizational Culture; Air Transportation Industry; United States

July 1997 (Revised February 1998)
Case

Depreciation at Delta Air Lines and Singapore Airlines (B)

By: William J. Bruns Jr. and Jeremy Cott

Supplements the (A) case. View Details

Keywords: Air Transportation Industry

August 2014 (Revised September 2016)
Case

ANA (A)

By: Doug J. Chung and Mayuka Yamazaki

All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the mid-1980s and Japan being the sixth largest domestic airline market, two-thirds of ANA’s passenger revenue came from... View Details

Keywords: Demand and Consumers; Analysis; Economics; Price; Marketing Strategy; Competitive Strategy; Product; Policy; Air Transportation Industry; Japan

November 1994 (Revised August 1995)
Supplement

Canadian Airlines: Reservations About Its Future (B)

By: F. Warren McFarlan, Duncan G. Copeland and Chris L Marshall

Keywords: Risk and Uncertainty; Air Transportation Industry

June 2012
Case

Perfect Storm over Zurich Airport (A) (Abridged)

By: Michael L. Tushman and Carin-Isabel Knoop

Josef Felder, CEO of Zurich Airport, faces several crises as he tries to transform the Airport from a slow-moving, conflict-ridden, government-owned entity into a privatized, world-class airport. View Details

Keywords: Change Management; Transformation; Leading Change; Crisis Management; Organizational Change and Adaptation; State Ownership; Privatization; Air Transportation Industry

January – February 2012
Article

When One Business Model Isn't Enough

By: Ramon Casadesus-Masanell and Jorge Tarzijan

Trying to operate two business models at once often causes strategic failure. Yet LAN Airlines, a Chilean carrier, runs three models successfully. Casadesus-Masanell, of Harvard Business School, and Tarziján, of the Pontificia Universidad Católica de Chile, explore how... View Details

Keywords: Integration; Failure; Business Model; Service Operations; Asset Management; Value; Complexity; Competency and Skills; Business Strategy; Management Analysis, Tools, and Techniques; Risk and Uncertainty; Customer Relationship Management; Air Transportation Industry

October 2007 (Revised August 2009)
Supplement

Perfect Storm over Zurich Airport (B)

By: Michael L. Tushman and David Kiron

Keywords: Air Transportation Industry

July 2007 (Revised April 2008)
Teaching Note

Rapid Rewards at Southwest Airlines (TN)

By: Frances X. Frei

Keywords: Motivation and Incentives; Air Transportation Industry

July 2006 (Revised June 2007)
Case

Cathay Pacific

By: F. Warren McFarlan, Waishun Lo and Fred Young

Explores the various aspects of information technology that can be outsourced. Cathay Pacific outsourced a significant part of its vital operations from Hong Kong to Sydney, Australia. View Details

Keywords: Job Cuts and Outsourcing; Globalized Economies and Regions; Information Technology; Air Transportation Industry; Sydney; Hong Kong