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- All HBS Web
(1,690)
- People (3)
- News (356)
- Research (1,056)
- Events (3)
- Multimedia (15)
- Faculty Publications (852)
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- October 1992 (Revised June 1994)
- Case
American Airlines, Inc.: Proposal for a Three-Class Transcon Service
American Airlines, Inc., the largest airline in the United States, is considering a proposal to enhance its flagship New York JFK - Los Angeles transcontinental service from a two-class (first and coach) to a three-class (first, business, and coach) product. The... View Details
Keywords: Organizational Change and Adaptation; Marketing Strategy; Air Transportation Industry; United States
Dhebar, Anirudh S. "American Airlines, Inc.: Proposal for a Three-Class Transcon Service." Harvard Business School Case 593-042, October 1992. (Revised June 1994.)
- November 1990 (Revised August 1992)
- Case
American Airlines (C): Committing to Leadership
In an effort to grow and contain costs, the airline initiates a series of cultural change programs designed to increase employee participation and decision-making, and accordingly decrease the proportion of supervisors. CTL is the most recent, and by far the most... View Details
Keywords: Organizational Change and Adaptation; Leadership Development; Organizational Culture; Air Transportation Industry; United States
Loveman, Gary W. "American Airlines (C): Committing to Leadership." Harvard Business School Case 491-061, November 1990. (Revised August 1992.)
- November 1990 (Revised August 1992)
- Case
American Airlines (B): Compensation and Cost Reduction
American Airlines' strategy in the 1990s calls for continued growth, improvements in customer service, and cost reduction. Central to cost reduction efforts is the need to contain labor costs. After having signed a very expensive new contract with its pilots' union in... View Details
Keywords: Cost Management; Labor Unions; Compensation and Benefits; Air Transportation Industry; United States
Loveman, Gary W. "American Airlines (B): Compensation and Cost Reduction." Harvard Business School Case 491-060, November 1990. (Revised August 1992.)
- March 1990 (Revised September 1993)
- Case
People Express Airlines: Rise and Decline
By: Michael Beer
Describes the innovative approach to organizing and managing employees by People Express and describes the company's eventual demise. This material can be used to inform about leading edge human resource management practices and to raise questions about what went... View Details
Beer, Michael. "People Express Airlines: Rise and Decline." Harvard Business School Case 490-012, March 1990. (Revised September 1993.)
- December 1986 (Revised February 1993)
- Case
Scandinavian Airlines System
Discusses the fostering of entrepreneurship and innovation in the large corporation. It traces the development and history of Scandinavian Airlines System (SAS) from 1946 to the present with particular emphasis on the leadership of Jan Carlzon, CEO from 1981 to the... View Details
Keywords: Organizational Change and Adaptation; Leading Change; Innovation and Management; Corporate Entrepreneurship; Organizational Culture; Air Transportation Industry; Scandinavia
Kao, John J. "Scandinavian Airlines System." Harvard Business School Case 487-041, December 1986. (Revised February 1993.)
- July 1980 (Revised April 1984)
- Case
Logan Airlines, Inc.
By: David F. Hawkins
Keywords: Air Transportation Industry
Hawkins, David F. "Logan Airlines, Inc." Harvard Business School Case 181-011, July 1980. (Revised April 1984.)
- June 1987
- Case
Aircraft Industry's Political Profile
Salter, Malcolm S. "Aircraft Industry's Political Profile." Harvard Business School Case 387-190, June 1987.
- November 1984
- Supplement
American Airlines (C)
Keywords: Air Transportation Industry
Vietor, Richard H.K. "American Airlines (C)." Harvard Business School Supplement 385-184, November 1984.
- 20 Jul 2020
- Op-Ed
It's Time for a Bipartisan Health Plan for Employers and Employees
are politically infeasible for public insurance. For example, they could offer policies that transport members for care from high-cost locations to high-quality, low-cost ones. Public insurance, in contrast, could not offer a policy that... View Details
- 06 Feb 2014
- Research & Ideas
The Art of American Advertising
Card. Photo: Bates Trade Card Collection, Harvard Business School "The challenges that marketers faced as the United States grew into a national market because of changes in transportation and communication were similar to those of... View Details
- January 2016 (Revised December 2024)
- Case
Airbus Versus Boeing (A)
Looks at the development of the competitive actions between Airbus and Boeing from 1992 to 2006. Begins with the question of whether Airbus and Boeing should collaborate on the development of a VLCT (Very Large Commercial Transport) or whether Airbus should develop... View Details
Keywords: Business Model; Decision Choices and Conditions; Competition; Cooperation; Strategy; Air Transportation Industry
Casadesus-Masanell, Ramon. "Airbus Versus Boeing (A)." Harvard Business School Case 716-436, January 2016. (Revised December 2024.)
- October 2014 (Revised October 2014)
- Case
Valuation Ratios in the Airline Industry, 2013
By: Paul M. Healy and Penelope Rossano
Examines factors underlying differences in valuation multiples (price-to-earnings and price-to-book) across four firms in the airline industry. View Details
Healy, Paul M., and Penelope Rossano. "Valuation Ratios in the Airline Industry, 2013." Harvard Business School Case 115-013, October 2014. (Revised October 2014.)
- November 1994 (Revised October 1995)
- Case
Canadian Airlines: Reservations About Its Future (A)
By: F. Warren McFarlan, Duncan G. Copeland and Chris L Marshall
McFarlan, F. Warren, Duncan G. Copeland, and Chris L Marshall. "Canadian Airlines: Reservations About Its Future (A)." Harvard Business School Case 195-101, November 1994. (Revised October 1995.)
- December 2012
- Article
On the Efficiency-Fairness Trade-Off
By: Dimitris Bertsimas, Vivek F. Farias and Nikolaos Trichakis
This paper deals with a basic issue: How does one approach the problem of designing the "right" objective for a given resource allocation problem? The notion of what is right can be fairly nebulous; we consider two issues that we see as key: efficiency and fairness. We... View Details
Keywords: Decision Support; Cost vs Benefits; Fairness; Resource Allocation; Performance Efficiency; Air Transportation Industry
Bertsimas, Dimitris, Vivek F. Farias, and Nikolaos Trichakis. "On the Efficiency-Fairness Trade-Off." Management Science 58, no. 12 (December 2012): 2234–2250.
- October 1992
- Teaching Note
Frontier Airlines, Inc. (A) and (B) TN
Teaching Note for (9-184-041) and (9-186-191). View Details
Keywords: Air Transportation Industry
- November 1991 (Revised June 1993)
- Case
Accounting for Frequent Fliers
By: William J. Bruns Jr.
Airline frequent flier programs offer members the opportunity to earn free flights by accumulating mileage. Accounting and reporting the obligations of airlines and the cost of frequent flier programs raises difficult measurement issues. In 1991, the U.S. Securities... View Details
Bruns, William J., Jr. "Accounting for Frequent Fliers." Harvard Business School Case 192-040, November 1991. (Revised June 1993.)
- September 2010 (Revised December 2011)
- Case
Southwest Airlines One ReportTM
By: Robert G. Eccles, Beiting Cheng and Susan Thyne
In 2009, Southwest Airlines produced its first integrated annual report, the Southwest Airlines One Report, combing financial and nonfinancial performance information. This case examines Southwest's environmental and corporate social responsibility (CSR) reports... View Details
Keywords: Environmental Accounting; Financial Reporting; Integrated Corporate Reporting; Innovation and Invention; Corporate Social Responsibility and Impact; Environmental Sustainability; Air Transportation Industry; United States
Eccles, Robert G., Beiting Cheng, and Susan Thyne. "Southwest Airlines One ReportTM." Harvard Business School Case 411-042, September 2010. (Revised December 2011.)
- January 2009 (Revised June 2009)
- Supplement
Distribution at American Airlines (B)
By: Benjamin Edelman
Supplements the (A) case. View Details
Edelman, Benjamin. "Distribution at American Airlines (B)." Harvard Business School Supplement 909-036, January 2009. (Revised June 2009.)
- November 2008
- Case
Malaysia Airlines (A)
In the first six weeks on the job, the new CEO of Malaysia Airlines (MAS) has developed an ambitious turnaround plan, including aggressive job cuts and route eliminations, but MAS's largest shareholder, Khazanah Nacional, the sovereign wealth fund, is tasked with... View Details
Keywords: Restructuring; Economic Growth; Investment Funds; Sovereign Finance; Organizational Change and Adaptation; Business and Government Relations; Business and Shareholder Relations; Air Transportation Industry; Malaysia
El-Hage, Nabil N., and Leslie Pierson. "Malaysia Airlines (A)." Harvard Business School Case 209-024, November 2008.
- October 2008 (Revised January 2010)
- Case
Airbus A380—Turbulence Ahead
By: Ananth Raman, William Schmidt and Vishal Gaur
Multiple delays of the Airbus A380 have shocked analysts and investors alike. What are the causes of these delays and how should investors respond to the signals they may be sending about the company's outlook? View Details
Keywords: Investment; Product Development; Outcome or Result; Performance Expectations; Air Transportation Industry
Raman, Ananth, William Schmidt, and Vishal Gaur. "Airbus A380—Turbulence Ahead." Harvard Business School Case 609-041, October 2008. (Revised January 2010.)