Publications

June 2000 (Revised March 2006)
Supplement

Dogfight over Europe: Ryanair (C)

By: Jan W. Rivkin

Presents a follow-up to the (A) and (B) cases. View Details

Keywords: Air Transportation Industry; Dublin; London

December 1989
Supplement

People Express Decline: Interview with Don Burr, Video

By: Michael Beer

Presents an interview with Don Burr, CEO, as he reviews his account of how and why People Express failed as a corporation and was ultimately sold to Continental Airlines. View Details

Keywords: Management Teams; Failure; Business Exit or Shutdown; Air Transportation Industry

November 1981
Supplement

LVI -- Allentown Works (B)

By: Kim B. Clark

Keywords: Air Transportation Industry

September 1988 (Revised November 1989)
Case

Honeywell, Inc.: International Organization for Commercial Avionics (A)

By: Frank V. Cespedes

Keywords: Air Transportation Industry

November 1983 (Revised January 1988)
Case

Frontier, once a relatively small regional carrier, expanded rapidly after deregulation of the airline industry. By 1982 it found further growth difficult, due in part to its rivals' aggressive--and, according to Frontier, unfair--use of their computer reservations... View Details

Keywords: Competition; Information Technology; Growth and Development Strategy; Air Transportation Industry; United States

August 1982 (Revised January 1988)
Case

Assuming Control at Altex Aviation (A)

Two young and inexperienced MBAs buy a virtually bankrupt company. They design a decentralized control system organized around profit centers. View Details

Keywords: Restructuring; Entrepreneurship; Management Systems; Air Transportation Industry

February 1991
Teaching Note

People Express Airlines: Rise and Decline, Teaching Note

By: Michael Beer and Gary W. Loveman

Teaching Note for (9-490-012). View Details

Keywords: Air Transportation Industry

October 1990 (Revised July 1996)
Case

Northwest Airlines Confronts Change

Describes the leadership role of Northwest Airlines' chairman and his key organizational development "lieutenant" during five years of major change and pressure--1985-89. During this time the airline was confronted with major customer service problems, the merger with... View Details

Keywords: Leadership; Change Management; Crisis Management; Air Transportation Industry; United States

March 1989
Supplement

People Express, Update - January 1989

By: D. Quinn Mills and G. Bruce Friesen

Follow-up to People Express (A). Describes what happened to People Express Airlines after 1985. View Details

Keywords: Outcome or Result; Air Transportation Industry

November 1986
Supplement

People Express - May 1985

By: D. Quinn Mills

Describes situation facing Don Burr at People Express in May of 1985. Purpose is to get students to make a business policy decision. Follow-up to People Express - March 1984. View Details

Keywords: Decisions; Policy; Management Teams; Air Transportation Industry

December 1984 (Revised August 2004)
Teaching Note

Air Traffic Controllers, Teaching Note

By: Michael Beer

Teaching Note for (9-482-056). View Details

Keywords: Air Transportation Industry

August 1989 (Revised December 1997)
Case

U.S. Airline Industry--1978-88 (A), The

Describes the evolution of the airline industry in the first decade after deregulation (1978-88). Looks at the primary areas of operation in which managers can effect change (planes, people, routes, marketing). The basic teaching objective is to cover industry... View Details

Keywords: Competitive Advantage; Industry Structures; Air Transportation Industry; United States

January 1985 (Revised April 1985)
Case

Eastern Air Lines

By: George C. Lodge

Keywords: Air Transportation Industry

November 1984 (Revised November 1987)
Case

American Airlines (A)

By: Richard H.K. Vietor

Keywords: Air Transportation Industry

30 Jan 2019
What Do You Think?

Who Will Measure up to These Two Remarkable Leaders?

Summing Up: Which Schools Will Produce the Next Generation of Transformative Leaders? This month’s column featured two leaders who were able to build organizations that literally transformed the mutual fund and airline industries. In the process they created a cadre of... View Details

Keywords: by James Heskett; Air Transportation; Air Transportation

20 Jul 2016
Research & Ideas

Airplane Design Brings Out the Class Warfare in Us All

This scenario may sound familiar, unfortunately: Your flight begins with poking and prodding by the TSA agent, all to wait for the inevitable delayed departure. Boarding extends the indignities: more waiting while your section is called, followed by a squeeze down the... View Details

Keywords: by Dina Gerdeman; Air Transportation; Air Transportation; Air Transportation

Teaching Interest

Overview

By: Willy C. Shih

Professor Shih has taught the Technology and Operations Management (TOM) course and FIELD Global Immersion in the first-year MBA required curriculum. He also has taught Building and Sustaining a Successful Enterprise (BSSE) in the second-year MBA curriculum, as well as... View Details

Keywords: Supply Chain Management; Operations Management; Operations Strategy; Globalization Of Supply Chain; Competitiveness; Globalization; Trade; Operations; Transportation Industry; Transportation Industry; United States; China; Europe; Japan

March 2022 (Revised January 2023)
Case

Innovation at Moog Inc.

By: Brian J. Hall, Ashley V. Whillans, Davis Heniford, Dominika Randle and Caroline Witten

This case focuses on the challenges of incentivizing innovation within Moog, an engineering company based in New York state that designs and builds guidance systems for space, air, and land-based travel. The case enables students to grapple with the challenges of using... View Details