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  • All HBS Web  (1,644)
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    • News  (281)
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  • 17 Aug 2009
  • Research & Ideas

Quantifying the Economic Impact of the Internet

Older Internet users may remember the battles over the commercialization of the Web in the early 1990s, when the first Mosaic browser was introduced. Back then, pioneering adopters passionately condemned the first Web advertisers and... View Details
Keywords: by John Quelch; Advertising; Publishing
  • August 2004 (Revised June 2005)
  • Case

Fate of the Vasa, The

By: Alan D. MacCormack and Richard Mason
In 1628, the royal warship Vasa was launched. It was Sweden's most expensive naval vessel ever built, costing over 5% of GNP. On its maiden voyage, the ship sailed 1,400 yards in its own harbor, heeled over to the side, and then sank. One third of the 150 crew and... View Details
Keywords: History; Risk and Uncertainty; Technological Innovation; Ship Transportation; Product Design; Technology Adoption; Failure; Business and Government Relations; Product Development; Sweden
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MacCormack, Alan D., and Richard Mason. "Fate of the Vasa, The." Harvard Business School Case 605-026, August 2004. (Revised June 2005.)
  • Teaching Interest

Overview

Paul is primarily interested in teaching data science to management students through the case method. This includes technical topics (programming and statistics) as well as higher-level management issues (digital transformation, data governance, etc.) As a research... View Details
Keywords: A/B Testing; AI; AI Algorithms; AI Creativity; Algorithm; Algorithm Bias; Algorithmic Bias; Algorithmic Fairness; Algorithms; Analytics; Application Program Interface; Artificial Intelligence; Causality; Causal Inference; Computing; Computers; Data Analysis; Data Analytics; Data Architecture; Data As A Service; Data Centers; Data Governance; Data Labeling; Data Management; Data Manipulation; Data Mining; Data Ownership; Data Privacy; Data Protection; Data Science; Data Science And Analytics Management; Data Scientists; Data Security; Data Sharing; Data Strategy; Data Visualization; Database; Data-driven Decision-making; Data-driven Management; Data-driven Operations; Datathon; Economics Of AI; Economics Of Innovation; Economics Of Information System; Economics Of Science; Forecast; Forecast Accuracy; Forecasting; Forecasting And Prediction; Information Technology; Machine Learning; Machine Learning Models; Prediction; Prediction Error; Predictive Analytics; Predictive Models; Analysis; AI and Machine Learning; Analytics and Data Science; Applications and Software; Digital Transformation; Information Management; Digital Strategy; Technology Adoption
  • 24 May 2011
  • First Look

First Look: May 24

responsibility.   Working PapersInducement Prizes and Innovation Authors:Liam Brunt, Josh Lerner, and Tom Nicholas Abstract We examine the effect of prizes on innovation using data on awards for technological development offered by the... View Details
Keywords: Sean Silverthorne
  • 09 Jun 2008
  • Lessons from the Classroom

Monetizing IP: The Executive’s Challenge

to adopt strategies to monetize their holdings. In other cases, however, companies have adopted "scorched earth" policies that aim to confront and litigate with rivals about intellectual property,... View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • Article

Use of Connected Digital Products in Clinical Research Following the COVID-19 Pandemic: A Comprehensive Analysis of Clinical Trials

By: Caroline Marra, William J. Gordon and Ariel Dora Stern
Objectives: In an effort to mitigate COVID-19 related challenges for clinical research, the U.S. Food and Drug Administration (FDA) issued new guidance for the conduct of ‘virtual’ clinical trials in late March 2020. This study documents trends in the use of... View Details
Keywords: Connected Digital Products; Telehealth; Remote Monitoring; Health Testing and Trials; Research; Governing Rules, Regulations, and Reforms; Information Technology
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Marra, Caroline, William J. Gordon, and Ariel Dora Stern. "Use of Connected Digital Products in Clinical Research Following the COVID-19 Pandemic: A Comprehensive Analysis of Clinical Trials." BMJ Open 11, no. 6 (2021).
  • 08 Jul 2019
  • Research & Ideas

Are Paywalls Saving Newspapers?

Media outlets large and small have adopted digital paywalls to augment dramatic declines in print revenues, but given their negative effect on website traffic (and, in turn, online advertising), are paywalls an effective sales strategy? A... View Details
Keywords: by Kristen Senz; Journalism & News; Media & Broadcasting
  • 31 Jul 2023
  • News

Striving for Imperfection

number of launches per year from, say, three or four a year to more than 20 a year. As they’ve been doing that, they’ve experimented with new technologies like 3D printing of rocket parts, like reusing rocket parts, like using new... View Details
Keywords: Management of Companies and Enterprises; Management
  • 2008
  • Book

Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns

By: Clayton M. Christensen, Michael B. Horn and Curtis W. Johnson
According to recent studies in neuroscience, the way we learn doesn't always match up with the way we are taught. If we hope to stay competitive—academically, economically, and technologically—we need to rethink our understanding of intelligence, reevaluate our... View Details
Keywords: Learning; Teaching; Disruptive Innovation; Competitive Advantage; Technology Adoption
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Christensen, Clayton M., Michael B. Horn, and Curtis W. Johnson. Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns. McGraw-Hill, 2008.
  • Web

The Challenge of Color - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

Muray Photo Archives. olvwork490166 Alfred Cheney Johnston. A Study in Color, ca. 1934. olvwork490098 Color photography made its appearance in magazine advertising in the 1890s through the process of chromolithography. Advances in the View Details
  • Web

The 20th Century Zeitgeist - Leadership

each coming into play to a varying degree at different times. The best leaders can sense the winds of change and adapt with the times. Great American Business Leaders: 1910s 1920s 1930s 1940s 1950s 1960s 1970s 1980s 1990s the 20 th Century Zeitgeist Demographics... View Details
  • 13 Mar 2018
  • First Look

March 13, 2018

multidivisional enterprises that have diversified into related product lines. The present book aims to fill in this gap in the literature by adopting a coherent approach to this elusive subject. Publisher's link:... View Details
Keywords: Sean Silverthorne
  • 15 Sep 2015
  • First Look

September 15, 2015

an associated 90% confidence interval of (2.3%, 17.8%). Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49523 2015 The Changing Frontier: Rethinking Science and Innovation Policy Information Technology and the... View Details
Keywords: Sean Silverthorne
  • 01 Jun 1998
  • News

Simmons Family Endows Professorship

six Simmons siblings graduated from the University of Utah. Entrepreneurial Spirit Perseverance in the face of adversity and an entrepreneurial spirit are the hallmarks of the Simmons family's success. Roy Simmons was born in Portland, Oregon, in 1916 and View Details
  • 02 Apr 2019
  • First Look

New Research and Ideas, April 2, 2019

Frame Flexibility: The Role of Cognitive and Emotional Framing in Innovation Adoption by Incumbent Firms By: Raffaelli, Ryan, Mary Ann Glynn, and Michael Tushman Abstract—Why do incumbent firms frequently reject nonincremental... View Details
Keywords: Dina Gerdeman
  • 16 Apr 2013
  • First Look

First Look: April 16

profitable investment decisions. During the last ten years, Wall Street research has been battered by a series of shocks. As concerns over conflicts of interest mounted, the integrity of research output was questioned, leading to transformative regulatory changes. New... View Details
Keywords: Sean Silverthorne
  • 11 Apr 2023
  • Blog Post

BTG Bioliquids: Creating Fast Pyrolysis Bio-Oil from Biomass Residue Streams

that provided subsidies for low-carbon production, and by the Netherlands adopting the EU’s revised Renewable Energy Directive (RED II), which established regulatory targets for clean transport fuels. Interestingly, the breakeven carbon... View Details
  • Web

Globalization - Faculty & Research

Su’s turnaround and subsequent transformation of the technology company Advanced Micro Devices, Inc. (AMD). When Su accepted the top position in 2014, AMD was on the verge of collapse. Su focused on the company’s culture, simplified its... View Details
  • 27 Mar 2018
  • First Look

First Look at New Research, March 27, 2018

reforms have the strongest impact in medical fields in which the probability of facing a malpractice claim is the largest, and they do not seem to affect the amount of new technologies of the highest and lowest quality. Our results... View Details
Keywords: Sean Silverthorne
  • September 2020
  • Case

Drinkworks: Home Bar by Keurig

By: Sunil Gupta, Jonathan Levav and Julia Kelley
In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an... View Details
Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Consumer Products Industry; North and Central America; United States
Citation
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Gupta, Sunil, Jonathan Levav, and Julia Kelley. "Drinkworks: Home Bar by Keurig." Harvard Business School Case 521-010, September 2020.
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