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Harvard Business School
Development Center, and advising the student marketing association. In 1965, Fitzhugh moved to Pepsi-Cola, where he led the development of targeted marketing strategies.... View Details
- 20 Oct 2003
- Research & Ideas
Gaps in the Historical Record: Development of the Electronics Industry
the world's foremost commercializer of products of new technologies in consumer electronics including the Walkman, Triton Color TV, the VCR, the CD (and CD-ROM), and the DVD. Matsushita became the industry's most successful firm in product development, production, and... View Details
- 01 Mar 2023
- News
Step Change
population is approaching 110 million, the highest in the MENA region, with about half of its citizens between the ages of 15 and 45 and the range of mobile-phone penetration well over 90 percent. The market to meet a host of consumer... View Details
- 26 Sep 2017
- First Look
First Look at New Research and Ideas, September 26, 2017
socially connected than they themselves are. In Study 1, the prevalence of this belief was documented in a large sample of first-year students (N=1099). In Study 2, the prevalence of this social belief was replicated in a targeted sample... View Details
Keywords: Sean Silverthorne
- 13 Jan 2015
- First Look
First Look: January 13
voluntary disclosure and marketing decisions. Publisher's link: http://people.hbs.edu/mluca/StrategicDisclosure.pdf January 2015 Innovation Policy and the Economy Firms and the Economics of Skilled Immigration By: Pekkala Kerr, Sari,... View Details
Keywords: Sean Silverthorne
- 23 May 2012
- Research & Ideas
Five Ways to Make Your Company More Innovative
successfully market an innovative product? The idea that we rail against in class is that product development just throws a new product over the wall to marketing and expects them to go sell it. For the last... View Details
- 23 Dec 2014
- First Look
First Look: December 23
quantitative implications match a range of moments not targeted in the estimation quite well. We then characterize the optimal policy path implied by the model and our estimates. Optimal policy makes heavy use of research subsidies as... View Details
Keywords: Carmen Nobel
- 23 May 2017
- First Look
First Look at New Ideas and Research: May 23, 2017
Corporate Debt in Emerging Markets By: Alfaro, Laura, Gonzalo Asis, Anusha Chari, and Ugo Panizza Abstract—This paper documents a set of stylized facts about leverage and financial fragility in the nonfinancial corporate sector in... View Details
Keywords: Carmen Nobel
- 25 Aug 2022
- News
Up on the Corner
to name the building Madikizela, in honor of the late South African political activist Winnie Madikizela-Mandela, a symbol of Black female resilience.) The upper floors will contain well-appointed rentals, whose target View Details
- 05 May 2009
- First Look
First Look: May 5, 2009
Survive—Thrive: Leading Innovation in Good Times and Bad Authors:Lynda M. Applegate and Bruce Harreld Abstract Battered by contracting markets and frozen credit, many businesses today are fighting for survival. Indeed, the current global... View Details
Keywords: Martha Lagace
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
Like many business leaders, Donovan Neale-May routinely seeks out information on business innovation and management trends. He reads reports from market analysis firms, white papers from companies in his field, and articles in online... View Details
- 17 Dec 2013
- First Look
First Look: December 17
facial tracking to explore how marketers can best use entertainment in ads to increase their effectiveness in increasing intent to purchase. The findings suggest that the optimal amount of entertainment differs by type of entertainment... View Details
Keywords: Carmen Nobel
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
academic psychologists, Harvard Business School professors, directors of organizations, and government officials. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51447 Winter 2017 Oxford Review of Economic Policy The View Details
Keywords: Carmen Nobel
- 14 Mar 2017
- First Look
First Look at New Research, March 14
Robin, Samuel Gregory Hanson, and Dimitri Vayanos Abstract—We present a model of the yield curve in which the central bank can provide market participants with forward guidance on both future short rates and on future Quantitative Easing... View Details
Keywords: Sean Silverthorne
- 11 Oct 2016
- First Look
October 11, 2016
litigation strategically respond to increased litigation risks in this industry. We find that as patent wars intensify, smartphone vendors not involved in any litigation focus more of their business in markets with weaker intellectual... View Details
Keywords: Sean Silverthorne
- 05 Feb 2013
- First Look
First Look: Feb. 5
sales force on track to achieve their annual sales quotas. The paper also introduces two main methodological innovations to the marketing literature: first, we implement empirically the method proposed by Arcidiacono and Miller (2011) to... View Details
Keywords: Sean Silverthorne
- 17 Jan 2012
- First Look
First Look: January 17
exceeds a peak price. Conversely, bidder shareholders react more negatively as the offer price is influenced upward toward a peak. Merger waves occur when high returns on the market and likely targets make... View Details
Keywords: Sean Silverthorne
- 15 Nov 2011
- First Look
First Look: November 15
VTID) after unsuccessful attempts to market it in three different industry settings. The company must determine whether its most recent target market, the quick-serve restaurant segment, is still worth... View Details
Keywords: Sean Silverthorne
- 20 Dec 2011
- First Look
First Look: December 20
categories were set by a strict rotation scheme, thereby mitigating the potentially confounding effect that they targeted only "hot" technology sectors. Prizes encouraged competition and medals were more important than monetary... View Details
Keywords: Carmen Nobel
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details