Tactics - Publications - Faculty & Research

15 Dec 2024
News

Alumni and Faculty Books

Edited by Margie Kelley Alumni Books The Power of Imperfect Eating By Kavita Bhatnagar (SELP 11, 2022) Penguin Enterprise Rather than dictating which foods are good or bad, this book weaves together stories that mirror the intricate, emotional, and often imperfect... View Details

Keywords: Publishing Industries (except Internet); Information

20 Dec 2022
News

Singing to the Corn

and broader interpretations of business's role in society surfaces throughout Keen's story. He wrote his HBS application essay about wanting to learn the tactics of corporate business for the good of tribal peoples—to be a sheep in wolf's... View Details

07 Apr 2009
First Look

First Look: April 7, 2009

for tactical purposes, such as promotional campaigns. Its management team is thinking about how to incorporate that information to the budgeting (profit-planning) process. From an analytical standpoint the case looks at the surprising... View Details

Keywords: Martha Lagace

21 Apr 2009
First Look

First Look: April 21, 2009

lifetime value (CLV) has emerged as an important metric to manage and grow customers. Marketing scholars have written many books and articles on this topic. However, most of this research has focused on tactical marketing decisions. While... View Details