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  • March 2017 (Revised February 2018)
  • Case

Tequila Patrón

By: Rohit Deshpandé, Carlos Castellanos Rodríguez, Silvia Cacho-Elizondo, Samantha Rullán and Fernanda Miguel
Tequila Patrón was one of the most successful tequila marketers in the United States. Patrón needed to grow, and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patrón to... View Details
Keywords: Marketing Strategy; Product Positioning; Growth and Development Strategy; Mexico
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Deshpandé, Rohit, Carlos Castellanos Rodríguez, Silvia Cacho-Elizondo, Samantha Rullán, and Fernanda Miguel. "Tequila Patrón." Harvard Business School Case 517-108, March 2017. (Revised February 2018.)
  • June 1999
  • Case

Matching Dell (A)

By: Jan W. Rivkin, Michael E. Porter, Charles E. Bruin, Markus Chappel, Thomas M Galizia and Laila J Worrell
After years of success with its vaunted "Direct Model" for computer manufacturing, marketing, and distribution, Dell Computer Corp. faces efforts by competitors to match its strategy. This case describes the evolution of the personal computer industry, Dell's strategy,... View Details
Keywords: Cost vs Benefits; Competitive Strategy; Industry Structures; Adoption; Computer Industry
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Rivkin, Jan W., Michael E. Porter, Charles E. Bruin, Markus Chappel, Thomas M Galizia, and Laila J Worrell. "Matching Dell (A)." Harvard Business School Case 799-158, June 1999.
  • August 2005 (Revised December 2005)
  • Case

Coach Knight: The Will to Win

By: Scott A. Snook, Leslie A. Perlow and Brian DeLacey
Successful college basketball coach Bob Knight was fired from his long-time role as basketball coach at Indiana University and hired in the same role at Texas Tech. Considers these events in the context of his long career and provides a context for discussing various... View Details
Keywords: Resignation and Termination; Selection and Staffing; Leadership Style; Situation or Environment; Power and Influence; Sports; Indiana; Texas
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Snook, Scott A., Leslie A. Perlow, and Brian DeLacey. "Coach Knight: The Will to Win." Harvard Business School Case 406-043, August 2005. (Revised December 2005.)
  • May 2021 (Revised June 2021)
  • Case

Zoom Video Communications vs. Microsoft Teams

By: Andy Wu
In June 2021, Zoom executives prepared for competition in the post-pandemic world. Zoom‘s breakthrough success in the previous year put the company in a position to set up many new opportunities going forward. At the same time, its success attracted competitors like... View Details
Keywords: Internet and the Web; Competition; Growth and Development Strategy
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Wu, Andy. "Zoom Video Communications vs. Microsoft Teams." Harvard Business School Case 721-483, May 2021. (Revised June 2021.)
  • 05 Jun 2025
  • Blog Post

Alumni Career Video | Camron Yarber (MBA 2016)

try { var kalturaPlayer = KalturaPlayer.setup({ targetId: "kaltura_player_903895386", provider: { partnerId: 1423662, uiConfId: 56210002 } }); kalturaPlayer.loadMedia({entryId: '1_k7pd03kc'}); } catch (e) { console.error(e.message) } Camron Yarber (MBA 2016) reflects... View Details
  • February 2012 (Revised January 2013)
  • Case

The New York Times Paywall

By: Vineet Kumar, Bharat Anand, Sunil Gupta and Felix Oberholzer-Gee
On March 28, 2011, The New York Times website became a restricted site where most of the content was protected behind a "paywall." Users who exceeded the limit of 20 free articles per month were required to pay for either a digital or print subscription. The newspaper... View Details
Keywords: Newspapers; Strategy; Journalism and News Industry; Publishing Industry
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Kumar, Vineet, Bharat Anand, Sunil Gupta, and Felix Oberholzer-Gee. "The New York Times Paywall." Harvard Business School Case 512-077, February 2012. (Revised January 2013.)
  • February 2019 (Revised July 2025)
  • Case

Theranos: Who Has Blood on Their Hands? (A)

By: Nien-hê Hsieh, Christina R. Wing, Emilie Fournier and Anna Resman
This case covers the rise and fall of Theranos, the company founded by Elizabeth Holmes in 2004 to revolutionize the blood testing industry by creating a device that could provide from a small finger prick the same results and accuracy as intravenous blood draws. As... View Details
Keywords: Health Testing and Trials; Corporate Accountability; Organizational Culture; Misleading and Fraudulent Advertising; Crime and Corruption; Ethics; Entrepreneurship; Lawsuits and Litigation
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Hsieh, Nien-hê, Christina R. Wing, Emilie Fournier, and Anna Resman. "Theranos: Who Has Blood on Their Hands? (A)." Harvard Business School Case 619-039, February 2019. (Revised July 2025.)
  • November 2020 (Revised March 2021)
  • Case

Amazon: Cult or Culture?

By: Boris Groysberg, Sarah L. Abbott and Tricia Gregg
Amazon was one of the first entrants in e-commerce. Under the leadership of founder Jeff Bezos, Amazon had expanded beyond books to manufacturing and selling a wide range of products and services globally. Bezos had built a customer-centric culture that permeated all... View Details
Keywords: Culture; Technology Companies; Retail; Human Resource Practices; Growth; Founder; Leadership; Organizational Culture; Growth Management; Information Technology; Human Resources; Talent and Talent Management; Retail Industry; Technology Industry
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Groysberg, Boris, Sarah L. Abbott, and Tricia Gregg. "Amazon: Cult or Culture?" Harvard Business School Case 421-008, November 2020. (Revised March 2021.)
  • June 1988
  • Case

American Repertory Theatre--1988

American Repertory Theatre (ART) is one of the premier resident theatres in the United States. ART has been successful in following its vision, which is to advance the art of theatre by creating an ideal working environment for artists and promoting very high quality... View Details
Keywords: Mission and Purpose; Success; Theater Entertainment; Fine Arts Industry; United States
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Hart, Christopher. "American Repertory Theatre--1988." Harvard Business School Case 688-120, June 1988.
  • 01 Apr 2022
  • Blog Post

The Africa Business Conference at HBS: Reimagining the Road Ahead

leadership team, sponsors, keynotes, panelists, volunteers, alumni, Harvard staff, venue staff, and importantly, conference guests contributed to the success of the Conference. We (the leadership team) spent several weeks last summer... View Details
  • December 2018 (Revised October 2019)
  • Case

Barteca: The Challenge and Opportunity of Private Equity

By: Lena G. Goldberg and Michael S. Kaufman
Andy Pforzheimer and Sasa Mahr-Batuz, co-founders of a highly successful seven-location restaurant brand, had just opened the first location of a new brand. They had mapped out future expansion for both brands but wondered if, rather than lining up an assortment of... View Details
Keywords: Restaurants; Brands and Branding; Expansion; Private Equity; Strategy; Decision Making
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Goldberg, Lena G., and Michael S. Kaufman. "Barteca: The Challenge and Opportunity of Private Equity." Harvard Business School Case 319-076, December 2018. (Revised October 2019.)
  • November 1991 (Revised July 1995)
  • Case

Body Shop International

By: Christopher A. Bartlett
Describes the start-up and rapid growth of a company whose founder holds strong, non-traditional beliefs about the role of the corporation and its responsibility to society. After profiling Anita Roddick as a person, the case describes the anti-mainstream approach she... View Details
Keywords: Business Startups; Business Growth and Maturation; Leadership Style; Management Succession; Management Teams; Corporate Social Responsibility and Impact; Values and Beliefs; Global Strategy; Beauty and Cosmetics Industry
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Bartlett, Christopher A. "Body Shop International." Harvard Business School Case 392-032, November 1991. (Revised July 1995.)
  • October 2007
  • Article

Opinion: Place Your Bets on the Future You Want

By: Forest Reinhardt
This piece posits that success in a carbon-constrained world will be determined by innovation and acumen, requiring companies to make bold moves. View Details
Keywords: Governing Rules, Regulations, and Reforms; Innovation and Invention; Knowledge Use and Leverage; Leadership; Success; Environmental Sustainability; Climate Change; Competitive Advantage
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Reinhardt, Forest. "Opinion: Place Your Bets on the Future You Want." Forethought. Harvard Business Review 85, no. 10 (October 2007): 42–43.
  • Article

Developing a Digital Mindset: How to Lead Your Organization into the Age of Data, Algorithms, and AI

By: Tsedal Neeley and Paul Leonardi
Learning new technological skills is essential for digital transformation. But it is not enough. Employees must be motivated to use their skills to create new opportunities. They need a digital mindset: a set of attitudes and behaviors that enable people and... View Details
Keywords: Machine Learning; AI; Information Technology; Transformation; Competency and Skills; Employees; Technology Adoption; Leading Change; Digital Transformation
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Neeley, Tsedal, and Paul Leonardi. "Developing a Digital Mindset: How to Lead Your Organization into the Age of Data, Algorithms, and AI." S22032. Harvard Business Review 100, no. 3 (May–June 2022): 50–55.

    Robert Brozin

    Keywords: Restaurants; Fast Food Franchises
    • April 2008
    • Case

    TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial

    By: Michael Beer and Sunru Yong
    TerraCog, a successful privately held high-tech firm that develops GPS (global positioning system) and similar products for consumer markets, has recently been caught off-guard by a competitor's new product that makes novel use of satellite imagery. When TerraCog... View Details
    Keywords: Organizational Behavior; Meetings; Decision Making; Group Dynamics; Human Resource Management; Conflict; Information Technology; Leadership; Conflict Management; Competition; Groups and Teams; Organizational Culture; Human Resources; Communication; Decision Choices and Conditions; Crisis Management; Technology Industry
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    Beer, Michael, and Sunru Yong. "TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial." Harvard Business School Brief Case 082-184, April 2008.
    • October 2000
    • Case

    Procter & Gamble Italy: The Pringles Launch (A)

    By: Roy D. Shapiro
    Procter & Gamble's (P&G) Pringles potato chips have been a very successful brand. This case reviews the development and first launch in the United States, then in markets around the world. Italy is one of the last countries where Pringles will be launched. Should P&G... View Details
    Keywords: Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Product Launch; Emerging Markets; Product Development; Adoption; Value Creation; Pharmaceutical Industry; United States
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    Shapiro, Roy D. "Procter & Gamble Italy: The Pringles Launch (A)." Harvard Business School Case 601-070, October 2000.
    • 06 Mar 2020
    • News

    Networking Doesn’t Have to Be Self-Serving

    • 10 Sep 2014
    • Research & Ideas

    Become a Value Creator

    argues that managers who adopt a value-creating mindset hold the key to becoming truly successful leaders. "Business is a team sport. It's soccer, not golf. Nobody plays by themselves and wins in business," Hall said during a... View Details
    Keywords: by Dina Gerdeman
    • Profile

    Debora Lehrer

    in which I think I will thrive. What are you most looking forward to in your career? I am looking forward to having a successful career in the sports industry which for me, entails being a game-changer. Whether I am using innovative... View Details
    Keywords: Entertainment / Media
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