Publications

June 1994 (Revised September 1994)
Background Note

Commercializing Technology: Imaginative Understanding of User Needs

By: Dorothy A. Leonard

The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve... View Details

Keywords: Transformation; Communication Strategy; Customers; Design; Marketing; Consumer Behavior; Product Development; Research; Risk and Uncertainty; Commercialization; Technology Adoption

09 Oct 2017
Research & Ideas

Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements

studies drivers of regulatory behavior as well as the resulting decision-making process of managers within regulated organizations. In the paper The Effects of Media Slant on Firm Behavior, forthcoming in the Journal of Financial... View Details

Keywords: by Jen Deaderick; Media & Broadcasting

Program

Managing Innovation

Summary What differentiates the world's most innovative companies? How do you design an innovation strategy? And how do you execute a cutting-edge innovation initiative? This program takes a deep dive into the latest innovation tools, operating models, and business... View Details

August 2003
Case

BRAC and Aarong Commercial Brands, The

By: John A. Quelch

BRAC is the world's largest NGO and has recently initiated a number of successful profit-making commercial enterprises, ranging from dairy processing to vegetable exports, as well as a university. Explores the tensions and benefits of a major nonprofit entering the... View Details

Keywords: Business or Company Management; Commercialization; For-Profit Firms; Non-Governmental Organizations

29 May 2014
Research & Ideas

Research Symposium 2014

Speaking up at work; a manager's responsibility to capitalism; a strategy to fix the health care system. These were the presentation topics at the 2014 Faculty Research Symposium. At first blush, they may sound a bit disjointed. But a... View Details

Keywords: by Carmen Nobel; Accounting; Health

Program

Leading Professional Service Firms

clients and motivate staff, build a strong vision and implement an effective strategy, and employ the fiscal discipline to maintain a sound bottom line and maximize enterprise value. Details Design and implement effective strategies that... View Details

Keywords: Professional Services; Professional Services

Program

Strategic Marketing for Driving Growth

marketing principles and strategies that enable you to build and sustain a leading edge in your industry—and catapult your business to the next level. You will emerge with the advanced skills needed to generate more value for customers,... View Details

17 Jul 2023
Research & Ideas

Money Isn’t Everything: The Dos and Don’ts of Motivating Employees

offers four research-backed strategies leaders should put into place now to create incentive programs that work, and three important pitfalls to avoid. Do: Offer equity ‘with juice’ For senior-level employees, a way to riches has always... View Details

Keywords: by Avery Forman

07 Apr 2017
Working Paper Summaries

Explaining the Vertical-to-Horizontal Transition in the Computer Industry

Keywords: by Carliss Baldwin; Computer

Program

Private Equity and Venture Capital

and Venture Capital raises your level of investment expertise. As you examine the full range of industry models—from venture capital to growth equity to buyouts—you will learn how to build more effective investment strategies for your... View Details

Keywords: Finance; Finance

October 2023 (Revised February 2024)
Case

Bizongo and e-B2B in India

By: Álvaro Rodríguez Arregui and Radhika Kak

Bizongo, an Indian e-B2B platform was co-founded by three college graduates in 2015 with the goal of creating the "Alibaba of India" when the B2B e-commerce landscape was practically non-existent. The founders saw a significant opportunity in connecting mid-sized... View Details

Keywords: Business Startups; Decision Choices and Conditions; Entrepreneurship; Digital Platforms; E-commerce; Business Strategy; India

2009
Report

State of the Region Report 2009: Boosting the Top of Europe

By: Christian H.M. Ketels

The 2009 State of the Region Report, the sixth in this series of annual evaluations of competitiveness and cooperation across the Baltic Sea Region, provides a perspective on the radical change in the economic climate of the Region over the last year. The Report puts... View Details

Keywords: Economic Growth; Financial Crisis; Macroeconomics; Competitive Strategy; Cooperation; Baltic Countries; European Union

Research Summary

Research Focus of Chris Gordon

Chris Gordon's main area of interest and expertise is the delivery of complex capital projects. These projects can take the form of government sponsored infrastructure projects such as highways and utilities, private real estate development such as commercial and... View Details

Research Summary

Professor Gilbert's research focuses on the areas of corporate entrepreneurship, discontinuous change, cognitive framing, and strategic resource allocation. Below is an description of his most recent research paper: 'Unbundling the Structure of Interia: Resource vs.... View Details

2011
Book

What to Ask the Person in the Mirror: Critical Questions for Becoming a More Effective Leader and Reaching Your Potential

By: Robert Steven Kaplan

Successful leaders know that leadership is less often about having all the answers-and more often about asking the right questions. The challenge lies in being able to step back, reflect, and ask the key questions that are critical to your performance and your... View Details

Keywords: Leadership Development; Organizational Development; Reaching Your Potential; Career Planning; Management Styles; Interpersonal Communication; Leadership; Performance Effectiveness; Personal Development and Career

Find at Harvard

April 1998
Case

Becton Dickinson: Worldwide Blood Collection Team (Abridged)

By: Clayton M. Christensen

Becton Dickinson's Vacutainer business was largely based in the United States, but in 1980 management determined to grow the business aggressively first in Europe and then Japan. These areas demanded new products that were tailored to local markets. Despite the change... View Details

Keywords: Resource Allocation; Growth and Development Strategy; Change Management; Product Development; Global Strategy; Expansion; Innovation and Invention; Multinational Firms and Management; Medical Devices and Supplies Industry; United States; Europe; Japan