Strategic Positioning - Publications - Faculty & Research

04 Apr 2023
Blog Post

African American Student Union Spotlight on Tech

be in a more strategic role with the ability to influence all four levers of the marketing mix (product, price, place, and promotion). Ultimately, I felt HBS's general management education, coupled with my prior background in marketing,... View Details

Profile

Ameel Somani

career in business." After graduating from college, Ameel pursued investment banking. "It was a good fit, because it allowed me to think about many different businesses," he says. As an analyst at CIBC, "I learned to think View Details

Career Coach

Fran Davis

Fran has a Ph.D. in Psychology and has worked at Harvard for over 25 years. Over these three decades she has provided career coaching for MBA students, HBS Alumni, and in Executive Education programs and has taught psychology courses (including View Details

11 Feb 2019
Research & Ideas

The Business of Saving the Planet

"The fact that the benefits of addressing the problem of climate change almost certainly outweigh the costs ... does not make concerted global action to address the problem easy." —Climate Change in 2018: Implications for Business If there is one View Details

Keywords: by Sean Silverthorne; Energy; Green Technology

01 Jun 1997
News

Carla Small

corporate clients wishing to develop such programs. After various positions in the firm's sales and strategic planning areas, she eventually became director of new product development. "I loved creating new... View Details

Keywords: Linda Goodspeed

22 Sep 2008
Research & Ideas

The Silo Lives! Analyzing Coordination and Communication in Multiunit Companies

across the organization. In short, most people tended to communicate with others in their own group or with peers. Among the exceptions: women. "We were surprised by how little interaction occurs across three major boundaries: the View Details

Keywords: by Sarah Jane Gilbert

15 Nov 2013
News

Helping Bright Ideas Shine Again

conditions become most advantageous. Zetta takes an equity position and funds further strategic development of the patent. The patent holder retains significant equity in return for ongoing assistance with... View Details

Keywords: Robert S. Benchley

Web

Online Digital Marketing Strategy Course | HBS Online

objectives, metrics, target audiences, and value proposition to position your product or service for success Discover how to acquire and retain customers through paid, owned, and earned media Gain frameworks and tools you can apply to... View Details

06 Jun 2023
Blog Post

Harvard Business School Announces 2023-24 Leadership Fellows

fellows—are offered once-in-a-lifetime opportunities to experience high-impact management positions in nonprofit and public sector organizations for one year at a competitive salary. At the same time, the hiring organizations leverage the... View Details

Keywords: Social Enterprise

Web

Creating and Sustaining Competitive Advantage - Course Catalog

advantage or disadvantage? Why exactly does it matter to ‘be different’ and what does that imply? Is competitive advantage that is rooted in economies of scale or in the learning curve sustainable? While the focus is mostly on value creation, we also look at the View Details

01 Aug 2006
First Look

First Look: August 1, 2006

context of race within today's dynamic and diverse organizations. First, we delineate several important reasons why it is critical to discuss mentoring and race. We explore how race has been positioned within the literature to provide a... View Details

Keywords: Sean Silverthorne

07 Aug 2017
Blog Post

A Summer Internship with the City of Boston

sites might be beautiful, intuitive, mobile-optimized, and written with simple, straightforward language. And just like TurboTax is upfront that the process might seem like a slog but, don’t worry, we’ll get through it together, one step at a time, the City might View Details

16 Mar 2022
Blog Post

Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports

the strategic plan for the North American market.” Upon his return to HBS for his second year, Laitsas reflected on his experience at Nike and was strategic with his next moves. “I thought ‘How do I make... View Details

18 Sep 2017
Blog Post

Recruiting HBS MBA Students in 2017-2018

partners to consider: Transferable skills over previous job titles – The majority of our students are looking to apply their skills in a new industry. I’ve noticed quite a few positions have requirements along the lines of ‘previous... View Details

Keywords: All Industries

17 Nov 2014
Lessons from the Classroom

Managing the Family Business: Are Optimists or Pessimists Better Leaders?

solve problems cooperatively, and are more likely to seek help in difficult situations. They make good spouses. People with optimistic spouses were healthier in a 2014 study by researchers at the University of Michigan.1 To energize an optimist, View Details

10 Mar 2015
First Look

First Look: March 10

firm Brentwood Associates contemplated for its investment in Zoës Kitchen during the summer of 2013: an IPO, a sale to a strategic or financial acquirer, or waiting a few more years before exiting the investment. Purchase this case:... View Details

Keywords: Carmen Nobel

08 Oct 2014
Research & Ideas

Who Is the Chief Sustainability Officer?

Since the start of the 2000s, a high-level corporate position has evolved that is still something of a mystery. As companies have engaged in more efforts around sustainability, environmental and otherwise, the "chief sustainability... View Details

Keywords: by Dina Gerdeman; Manufacturing

20 Mar 2025
Blog Post

IFC India 2025: Illuminating India’s Solar Future: Reflections on Tata Solar Manufacturing Plant Visit

Professor Vikram Gandhi’s Immersive Field Course (IFC) “Development while Decarbonizing: India’s Path to Net-Zero" delved into the critical aspect of decarbonization and sustainability goals amid India's rapid development. The course presented an opportunity for... View Details

09 May 2017
First Look

New Research and Ideas, May 9

Sadun Abstract—Many senior executives struggle to describe how they make strategic decisions. That’s a serious problem since the process for making strategic decisions can shape the strategy itself. To... View Details