Publications

Web

Launching Tech Ventures - Course Catalog

into the power of a value proposition, conduct customer discovery, and determine whether a startup has achieved product-market fit? How can modern genAI tools assist in the ideation and value proposition discovery process? 2. Go to View Details

31 Jan 2016
News

Studios Back App, Hoping to Fill Cinema Seats

Backed by $50 million in capital from three movie studios, startup Atom Tickets is planning a nationwide launch this summer, reports the Wall Street Journal. Cofounded by Matthew Bakal (MBA 2004), Atom is entering a View Details

Web

Strategy for Entrepreneurs - Course Catalog

and predictions about how a firm can make money by solving a problem that the market has yet to solve. As with any new idea, knowing with certainty if your startup idea will work is impossible. Worse yet, a... View Details

30 Oct 2018
News

Paths of Victory

and Alumni Clubs & Associations, the competition has awarded $2,655,000 in prize money to the winners since its inception in 1997. The competition also gives these startups a head start, providing invaluable exposure and access to... View Details

Keywords: Alumni New Venture Contest; Support Activities for Transportation; Transportation; Machinery Manufacturing; Manufacturing; Administration of Human Resource Programs; Government

March 2006 (Revised February 2007)
Case

Massive Incorporated (B)

By: Joseph B. Lassiter III, Clark Gilbert and Victoria Winston

Keywords: Emerging Markets; Product Launch; Digital Marketing; Business Startups; Advertising Industry

June 2004 (Revised November 2004)
Case

Birth of the Swatch, The

By: Youngme E. Moon

In 1993, the Swatch is the best-selling watch in history. Traces the history of the watch industry up to the early 1980s, when the Swatch was introduced. Describes the various elements that made the Swatch different from any watch the industry had ever seen. Also... View Details

Keywords: History; Management; Product Positioning; Marketing Strategy; Business Startups; Brands and Branding; Manufacturing Industry

Fast Answer

Investing in Life Sciences - SIP Resources

Market research: BCC Research - Reports on major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology worldwide. Frost & Sullivan - Reports and market... View Details

March 1998 (Revised October 1998)
Case

Siebel Systems (B)

By: Michael J. Roberts, Joseph B. Lassiter III and Nicole Tempest

Supplements the (A) case. View Details

Keywords: Marketing; Software; Entrepreneurship; Business Startups; Sales; Information Technology Industry

01 Jun 2025
News

Venture: A Welcome Assist

2024). As a result, an estimated 97 percent of the one million most-visited websites lack accessibility, making them difficult to navigate for those using assistive technologies, such as screen readers, magnifiers, and keyboard controls. Seeing that gap, Bervell... View Details

Keywords: Jen Mcfarland Flint; photo courtesy Michael Bervell; News, Library, Internet, and Other Services; Information

Profile

Paul Luning

No stranger to entrepreneurship, Paul Luning launched one Internet startup in high school and helped grow two more while at Rice: an online marketing firm and a wireless hardware company. But a semester in... View Details

12 Jan 2017
News

Personalizing Women’s Path to Success

child-rearing hiatus. Lisa Skeete Tatum (MBA 1998) has designed what she calls the ideal “playbook” for those situations, and more, with Landit, a technology startup that offers personal brand and network building, skill development,... View Details

Keywords: Jill Radsken

May 2004
Supplement

Slingshot Technology, Inc. Supplement: Partnership Agreements

By: Lynda M. Applegate and Elizabeth Collins

Slingshot Technology Inc. (STI) is a privately held software start-up founded in 1995 focused on identifying emerging spaces in the IT services industry and partnering with vendors selling promising but unproven technologies in those spaces. The vendors used STI to... View Details

Keywords: Entrepreneurship; Business Startups; Emerging Markets; Partners and Partnerships; Intellectual Property; Information Technology Industry; Consulting Industry