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Show Results For
- All HBS Web
(1,494)
- People (10)
- News (412)
- Research (852)
- Events (6)
- Multimedia (15)
- Faculty Publications (482)
- 01 Apr 2002
- News
"Rising to the Challenge" Program Addresses Post-9/11 Issues
Program in response to last fall's terrorist attacks, was cosponsored by the HBS Social Enterprise and International Business and Development Clubs. In his dramatic introductory remarks, moderator Reynold Levy, president and CEO of the... View Details
- 15 Jun 2021
- News
The Path out of Polarization
layering of political polarization that we will collectively come to our senses in the next generation. The other generational hope that I have is for the younger people. Kids these days are not on Facebook. That’s for grandpa. They don’t interact with View Details
- 01 Sep 2018
- News
The True Value of a Tweet
Image by John Ritter Companies can spend millions curating their social media presence—with sometimes famously funny results, like the Twitter accounts for Wendy’s and Denny’s—but how relevant is that to... View Details
Keywords: Jen McFarland Flint
- 18 Jul 2014
- News
Team Players
from mobile devices. Next, social media, in the form of Facebook and Twitter, became the information workhorse, serving two roles. Initially, social media was used to engage... View Details
- 02 Sep 2016
- Op-Ed
The Twitter Election
vote on Election Day in every precinct.Paid television advertising, the air war, can give a candidate broad coverage and control of the message but is expensive. Similarly, the ground war requires an expensive investment in personnel. View Details
Keywords: by John Quelch and Thales Teixeira
- 21 Mar 2016
- Lessons from the Classroom
When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)
It’s one thing to look at the entertainment business from an executive’s point of view. It’s quite another to see it through the eyes of a professional basketball player, supermodel, or actress. That mix of perspectives is exactly what has folks in the View Details
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
Presidential election has enabled outsider candidates to capture the attention of millions through social media sound bites. Pull-marketing targeting ordinary voters for small contributions is the hallmark... View Details
- 07 Dec 2016
- Blog Post
Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference
including those focused on health care, consumer packaged goods, media and advertising. During the afternoon keynote, Marc Pritchard, Chief Brand Officer of P&G discussed the future of advertising. Brands, he said, have the power to... View Details
Keywords: Entertainment / Media / Sports
- 04 Nov 2016
- News
No Grand Plan, but a Clear Mission
been that person who has had it all planned out from the beginning,” Levine recently told The Australian Financial Review. Last year, Levine moved over to Instagram to serve as COO of the photo- and video-sharing social View Details
- Profile
Jonathan Evans
Why was earning your MBA at HBS important to you? I decided to earn an MBA to enhance my understanding of how organizations navigate our increasingly interconnected world in pursuit of adding value. But I decided to attend HBS because I wanted more: the chance to focus... View Details
- September 2020
- Teaching Note
Facebook Faces the Regulators
By: Debora L. Spar
Teaching Note for HBS Case No. 720-019. View Details
- 01 Mar 2014
- News
Feedback
Our New Look Welcome to your new HBS Alumni Bulletin. Over the past several months, we've done a deep dive—polling you about your likes and dislikes, reconsidering both what we write and how we write it, and totally reinventing the way the magazine looks. We want this... View Details
Keywords: Health, Social Assistance
- 26 Jul 2016
- News
Alumni Capture the Essence of Pokemon GO Craze
can be derived from the phenomenon. To gather alumni thoughts and takeaways, we went on social media with a question: “How can other brands replicate the breakout success of Pokemon GO or can they?” Here are... View Details
Keywords: Arts, Entertainment
- February 2003 (Revised July 2005)
- Case
British Broadcasting Corporation (A): One BBC
By: Rosabeth M. Kanter and Douglas A Raymond
Greg Dyke, the new director general of the British Broadcasting Corp. (BBC) must decide whether to extend an already ambitious change effort at the world's largest public service broadcaster. The initial results of the effort are very positive: audience numbers are up,... View Details
Keywords: Change Management; Media; Organizational Change and Adaptation; Organizational Culture; Leadership Development; Competition; Creativity; Relationships; Media and Broadcasting Industry; United Kingdom
Kanter, Rosabeth M., and Douglas A Raymond. "British Broadcasting Corporation (A): One BBC." Harvard Business School Case 303-075, February 2003. (Revised July 2005.)
- May 2023
- Case
Twitter Blues: Does Paid Verification Check Out?
By: Scott Duke Kominers, Das Narayandas and Kerry Herman
Elon Musk proposes to offer verification status on Twitter to paying subscribers. Chaos ensues. View Details
Kominers, Scott Duke, Das Narayandas, and Kerry Herman. "Twitter Blues: Does Paid Verification Check Out?" Harvard Business School Case 523-106, May 2023.
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
sneezing pandas and ‘I Can Has Cheezburger?’ cats,” says Kornfeld, a consultant and digital media researcher. “We got in early on Carroll’s story because Leora is also Canadian—so she saw the chatter on View Details
- 24 Apr 2014
- News
One by one, connecting veterans to opportunities
Faw. Through social media and word of mouth, the service he provides has made Faw a go-to guy for veterans seeking career advice. At HBS, he fields up to 10 emails and five phone calls a week from veterans... View Details
- 29 Mar 2023
- News
Robert Kraft Launches Campaign to Combat Antisemitism
person," as reported by CBS News. The campaign was launched through Kraft's Foundation to Combat Antisemitism and will feature public service television advertisements as well as a social media campaign.... View Details
- 25 Feb 2020
- News
Elevator Pitch: Rec Checks
Illustration by Drue Wagner Illustration by Drue Wagner Concept: A social app (with Bill Gates as lead investor) that helps users find and share great experiences. Likewise uses AI and recommendations from friends to provide curated... View Details