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Show Results For
- All HBS Web
(1,652)
- People (7)
- News (505)
- Research (733)
- Events (2)
- Multimedia (7)
- Faculty Publications (249)
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
how brand biographies can be used strategically to strengthen the connection between consumers and a brand or to address areas of weakness that threaten consumer-brand bonds. For example, we look at how brand biographies can be used to... View Details
Keywords: by Martha Lagace
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
bored," wrote Robert Sullivan (HBS MBA '61). "Levitt made me a convert. He taught that marketing is the guts of any business, that it's critical to understanding the connection between sales, manufacturing, finance, human... View Details
- 08 Mar 2021
- Blog Post
International Women's Day Featured Stories
racial/ethnical/cultural backgrounds, yet who feel forced to choose or be bucketed by social perceptions. I co-founded Mixed Millennial with the purpose of bringing a voice, community, and sense of belonging to a silent group. Nori... View Details
- 23 May 2012
- Research & Ideas
Five Ways to Make Your Company More Innovative
good at associational thinking, or simply associating. They make connections between seemingly unrelated problems and ideas and synthesize new ideas. I would frame associational thinking by asking this question: Has somebody else in the... View Details
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
pervasive uncertainty created by COVID-19 in other ways, for example nurturing the relationship with other firms in their networks or establishing new connections that could lead to new learnings. Other firms, and especially businesses... View Details
- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
Castelanelli, founder of the two-year-old company Club Vino, has made one such pivot. The company had been hosting themed wine tastings, often in prestigious locations, but when the COVID-19 outbreak hit and social gatherings were no... View Details
- 25 Aug 2022
- News
Up on the Corner
through foreclosure. (Dlodlo plans to export this bipartite model to Africa to help prevent families there from suffering the fate that befell her own family after her father died.) From the outset, Dlodlo was committed to pursuing a View Details
- 01 Apr 2002
- News
"Rising to the Challenge" Program Addresses Post-9/11 Issues
emergency relief and support community development and civil society initiatives. "There's a direct connection between economic and social stability. September 11 pushed NGOs into the gray area of politics."... View Details
- 01 Mar 2015
- News
Clubs Hopping
decision-making.” The rise of niche social networks and social collaboration. Niche social networks—which create a space for private, invitation-only online conversation—can... View Details
- 27 Apr 2022
- News
Following the Flow of Aid
and support for these third-country nationals, who might not otherwise connect with services. McKenna also extended her visit to include Iraq and Lebanon, where food prices are hitting record highs as a result of the war in Ukraine. About... View Details
- 23 Aug 2018
- News
Healthcare Alumni Keep Learning Through Virtual Programming
Clubs News Clubs News No matter where they are in the world, members of the HBS Healthcare Alumni Association (HBSHAA) can connect with each other, hear from business leaders, and catch up on industry trends without ever leaving their... View Details
- 01 Mar 2015
- News
Faculty Q&A: Less Risk, More Reward
Your research explores entrepreneurship and the social safety net. What is the connection between those two things? I look at whether stronger social safety net benefits make... View Details
- 03 Oct 2019
- News
Clubs Convene to Focus on Health Care
New York City at 5th & Mad for drinks and conversation, and another half dozen alumni got together at Punch Bowl Social in Minneapolis. In Los Angeles, nine alumni enjoyed drinks and appetizers at 1212 Santa Monica. “It was a chance for... View Details
- 21 Oct 2013
- News
Moving the Needle
wellness and medical technology—always seeking to maximize financial returns while delivering social and environmental impact." During her time at Funk, she connected with the Calvert Foundation, a... View Details
- 10 Oct 2000
- Research & Ideas
Cross-Sector Collaboration: Lessons from the International Trachoma Initiative
purpose of the collaboration and to each other.Cross-sector partnerships do not happen; they are built. To trigger the relationship there generally needs to be an emotional connection with the social... View Details
- 01 Jun 2010
- News
Just Extraordinary
Life (XOL), plan to join the fun in a special way: Fifteen girls from Washington, D.C., all living in foster care, will travel to South Africa for what XOL hopes will be a life-altering experience. As guests of South Africa’s First Family, the girls will View Details
- 01 Dec 1997
- News
Growing Together
Since its official launch four years ago, the School's Initiative on Social Enterprise has flourished, providing ever-greater support and know-how for HBS students, alumni, and nonprofit leaders who are keen on bringing their expertise to... View Details
Keywords: Marguerite Rigoglioso and Nancy O. Perry
- 01 Mar 2019
- News
Building a Movement
than 90 faculty members at HBS have some connection to the initiative—doing research or teaching a course that relates to the themes of social enterprise, for example. Many of our students are deeply... View Details
- 01 Mar 2014
- News
Everything Old Is a New Opportunity
social sharing platform to help older adults live independently longer and provide tighter connection to family. CareSolver is a startup run by two current HBS students. It activate, educates, and supports... View Details
- 30 Mar 2009
- Research & Ideas
Professional Networks in China and America
term for these relationships: guanxi. Guanxi literally means connections or relations, but also refers to the socio-emotional bond that ties people who do business together. Guanxi networks tend to have significant overlap between... View Details
Keywords: by Sean Silverthorne