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      • Faculty Publications  (1,158)

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      • July 2007 (Revised March 2008)
      • Background Note

      Staging Two-Sided Platforms

      By: Thomas R. Eisenmann and Andrei Hagiu
      Firms that aspire to develop two-sided platforms face a formidable challenge. Prospective users on each side will not invest in the platform until they are confident there will be enough users on the other side. Traditional strategies for dealing with this... View Details
      Keywords: Business Model; Risk Management; Two-Sided Platforms; Supply Chain; Strategy; Retail Industry
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      Eisenmann, Thomas R., and Andrei Hagiu. "Staging Two-Sided Platforms." Harvard Business School Background Note 808-004, July 2007. (Revised March 2008.)
      • June 2007 (Revised April 2009)
      • Case

      Opening Pandora's Box

      By: Willy C. Shih, Stephen P. Kaufman, Melissa Marie Blakeley and Marissa Wairy Dent
      Pandora.com provided a highly customizable online radio service tailored to listeners' musical preferences and had registered explosive growth since its September 2005 launch. But proposed changes in royalty rates threatened to kill off many Internet radio sites,... View Details
      Keywords: Business Model; Entrepreneurship; Disruptive Innovation; Intellectual Property; Growth and Development Strategy; Service Operations; Internet; Media and Broadcasting Industry
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      Shih, Willy C., Stephen P. Kaufman, Melissa Marie Blakeley, and Marissa Wairy Dent. "Opening Pandora's Box." Harvard Business School Case 607-135, June 2007. (Revised April 2009.)
      • June 2007 (Revised October 2007)
      • Case

      Information Technology and Clinical Operations at Beth Israel Deaconess Medical Center

      By: Richard M.J. Bohmer, F. Warren McFarlan and Julia Rose Adler-Milstein
      Describes the history of clinical computing at Boston's Beth Israel Hospital and the development, since the 1996 merger to form the Beth Israel Deaconess Medical Center, of an information system designed to support the delivery of patient care. The hospitals' CIO, John... View Details
      Keywords: Health Care and Treatment; Product Design; Service Delivery; Information Technology; Applications and Software; Health Industry; Boston
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      Bohmer, Richard M.J., F. Warren McFarlan, and Julia Rose Adler-Milstein. "Information Technology and Clinical Operations at Beth Israel Deaconess Medical Center." Harvard Business School Case 607-150, June 2007. (Revised October 2007.)
      • June 2007 (Revised March 2010)
      • Case

      Managing Orthopaedics at Rittenhouse Medical Center

      By: Richard M.J. Bohmer, Robert S. Huckman, James Weber and Kevin J. Bozic
      Considers the issues associated with running multiple business models–a private practice and an academic faculty practice--within the confines of the orthopaedics department of a single medical center. Students assume the role of Neela Wilson, Executive Director of... View Details
      Keywords: Business Units; Business Model; Health Care and Treatment; Service Operations; Conflict Management; Competition; Health Industry
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      Bohmer, Richard M.J., Robert S. Huckman, James Weber, and Kevin J. Bozic. "Managing Orthopaedics at Rittenhouse Medical Center." Harvard Business School Case 607-152, June 2007. (Revised March 2010.)
      • May 2007 (Revised April 2009)
      • Case

      Netflix

      By: Willy C. Shih, Stephen P. Kaufman and David Spinola
      Reed Hastings founded Netflix with a vision to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encouraged challenges it underwent several major strategy shifts, ultimately developing a... View Details
      Keywords: Business Model; Film Entertainment; Disruptive Innovation; Growth and Development Strategy; Distribution Channels; Service Delivery; Renting or Rental; Competitive Strategy; Motion Pictures and Video Industry
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      Shih, Willy C., Stephen P. Kaufman, and David Spinola. "Netflix." Harvard Business School Case 607-138, May 2007. (Revised April 2009.)
      • May 2007 (Revised July 2011)
      • Case

      The West German Headache Center: Integrated Migraine Care

      By: Michael E. Porter, Clemens Guth and Elisa M. Dannemiller
      Describes the joint efforts of the German health plan KKH and Essen University Hospital to develop an integrated practice unit (IPU), and the West German Headache Center's efforts to improve the quality of migraine care. Provides an overview of the German health care... View Details
      Keywords: Business Model; Health Care and Treatment; Medical Specialties; Industry Structures; Service Delivery; Integration; Health Industry; Germany
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      Porter, Michael E., Clemens Guth, and Elisa M. Dannemiller. "The West German Headache Center: Integrated Migraine Care." Harvard Business School Case 707-559, May 2007. (Revised July 2011.)
      • May 2007
      • Case

      Westin Hotels and Resorts: Operations of a Lifestyle Experience

      By: Frances X. Frei, Chekitan S. Dev and Laure Mougeot Stroock
      Westin Hotels and Resorts adopted a new "lifestyle" brand strategy which provided guests with a new service experience. The dilemma Westin faced was how to operationally build a brand that delivered consistent service on intangible values. View Details
      Keywords: Customer Relationship Management; Decision Choices and Conditions; Growth Management; Brands and Branding; Service Operations; Value Creation; Tourism Industry
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      Frei, Frances X., Chekitan S. Dev, and Laure Mougeot Stroock. "Westin Hotels and Resorts: Operations of a Lifestyle Experience." Harvard Business School Case 607-129, May 2007.
      • May 2007 (Revised September 2007)
      • Case

      Cleveland Clinic

      By: Frances X. Frei, Amy C. Edmondson, Christine van Keuren and Eliot Sherman
      Cleveland Clinic is consistently ranked among the nation's most eminent hospitals, and for decades has been a leader in pioneering cardiac care. This case evaluates the methods, processes, and personnel that the hospital has cultivated over the years in order to... View Details
      Keywords: Health Care and Treatment; Medical Specialties; Innovation and Invention; Service Delivery; Expansion; Health Industry; Cleveland
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      Frei, Frances X., Amy C. Edmondson, Christine van Keuren, and Eliot Sherman. "Cleveland Clinic." Harvard Business School Case 607-143, May 2007. (Revised September 2007.)
      • April 2007
      • Teaching Note

      iPod vs. Cell Phone: A Mobile Music Revolution? (TN)

      By: David B. Yoffie
      Teaching note to 707419. View Details
      Keywords: Music Entertainment; Emerging Markets; Brands and Branding; Sales; Opportunities; Price; Business Model; Mobile and Wireless Technology; Digital Platforms; Service Delivery; Music Industry
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      Yoffie, David B. "iPod vs. Cell Phone: A Mobile Music Revolution? (TN)." Harvard Business School Teaching Note 707-548, April 2007.
      • April 2007
      • Case

      ABN AMRO Bank N.V.: Global Change Agents

      By: Rosabeth M. Kanter, Lance P. Pierce and Ryan Leo Raffaelli
      ABN AMRO Global Banking Group developed its risk management function in response to expansion, and increasingly focused on environmental and social risks. The head of the function needed to influence policies and business decisions in a highly decentralized context in... View Details
      Keywords: Risk Management; Banks and Banking; Expansion; Change; Governing and Advisory Boards; Social Enterprise; Leadership Development; History; Service Industry; Service Industry; Brazil; India; United States
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      Kanter, Rosabeth M., Lance P. Pierce, and Ryan Leo Raffaelli. "ABN AMRO Bank N.V.: Global Change Agents." Harvard Business School Case 307-050, April 2007.
      • March 2007 (Revised March 2009)
      • Case

      Cherrypicks

      By: William R. Kerr
      Cherrypicks is a Hong Kong communications start-up approaching a large Korean mobile operator for a partnership to take the operator's products to markets outside of Korea. SK Telecom's (SKT) Ring Back Tones (RBT) product is a spectacular success in South Korea, but... View Details
      Keywords: Business Model; Business Startups; Communication Strategy; Entrepreneurship; Partners and Partnerships; Communications Industry; China; Hong Kong; South Korea
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      Kerr, William R. "Cherrypicks." Harvard Business School Case 807-106, March 2007. (Revised March 2009.)
      • March 2007 (Revised August 2007)
      • Supplement

      Dell Computers (B): The Transition

      By: Frances X. Frei and Christine van Keuren
      The case presents the outcome of the (A) case and explores challenges in the PC industry up to early 2007. Michael Dell's return as CEO is also discussed. View Details
      Keywords: Customer Relationship Management; Managerial Roles; Service Delivery; Service Operations; Hardware; Technology Industry
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      Frei, Frances X., and Christine van Keuren. "Dell Computers (B): The Transition." Harvard Business School Supplement 607-081, March 2007. (Revised August 2007.)
      • February 2007 (Revised February 2007)
      • Case

      Wikipedia (A)

      By: Karim R. Lakhani and Andrew P. McAfee
      Wikipedia has emerged as a robust model for content production by volunteers working asynchronously on the Internet with a unconventional model for distributed decision making. The "Articles for Deletion" process in Wikipedia provides unique insight into the inner... View Details
      Keywords: Information Publishing; Information Management; Internet and the Web; Information Technology; Globalization; Service Delivery; Knowledge Sharing; Knowledge Management; Information Industry; Information Technology Industry
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      Lakhani, Karim R., and Andrew P. McAfee. "Wikipedia (A)." Harvard Business School Multimedia/Video Case 607-712, February 2007. (Revised February 2007.)
      • February 2007 (Revised May 2007)
      • Case

      Li & Fung 2006

      By: F. Warren McFarlan, William C. Kirby and Tracy Manty
      Describes the opportunities and strategy facing one of the most innovative global supply-chain companies, and the strategy it has chosen to deal with the expanding demand for its services. Li & Fung links thousands of factories in India, China, and elsewhere to nearly... View Details
      Keywords: Customer Value and Value Chain; Supply Chain Management; Distribution Channels; Global Range; Strategy; Information Technology; Service Industry; Service Industry; China; India; United States; Europe
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      McFarlan, F. Warren, William C. Kirby, and Tracy Manty. "Li & Fung 2006." Harvard Business School Case 307-077, February 2007. (Revised May 2007.)
      • January 2007 (Revised December 2007)
      • Case

      Digital China Holdings Limited: Managing the Transition from a Product-oriented to a Service-oriented Company

      By: F. Warren McFarlan, Guoqing Chen, Kai Reimers and Xunhua Guo
      Digital China is the largest Chinese independent systems integrator (IBM and HP are larger). Describes their history and their current strategy and invites the student to advise them as to how they should continue to grow in the future. This is the closest China... View Details
      Keywords: History; Information Technology; Service Operations; Growth and Development Strategy; Technology Industry; China
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      McFarlan, F. Warren, Guoqing Chen, Kai Reimers, and Xunhua Guo. "Digital China Holdings Limited: Managing the Transition from a Product-oriented to a Service-oriented Company." Harvard Business School Case 307-093, January 2007. (Revised December 2007.)
      • 2007
      • Other Unpublished Work

      Practice Segmentation in Professional Services

      By: John J. Gabarro, Thomas J. DeLong and Robert Lees
      Keywords: Service Operations; Segmentation; Service Industry
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      Gabarro, John J., Thomas J. DeLong, and Robert Lees. "Practice Segmentation in Professional Services." January 2007.
      • 2007
      • Other Unpublished Work

      Professional Service Firms: A Breed Apart

      By: John J. Gabarro, Thomas J. DeLong and Robert Lees
      Keywords: Service Operations; Service Industry
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      Gabarro, John J., Thomas J. DeLong, and Robert Lees. "Professional Service Firms: A Breed Apart." January 2007.
      • November 2006 (Revised March 2010)
      • Case

      Two Ways to Fly South: Lan Airlines and Southwest Airlines

      By: Ramon Casadesus-Masanell, Tarun Khanna, Jorge Tarzijan and Jordan Mitchell
      To maximize their effectiveness, color cases should be printed in color. Looks at the different business models of two highly successful and profitable airlines: Chilean-based Lan Airlines and U.S.-based Southwest Airlines. Lan Airlines pursues a hub-to-spoke... View Details
      Keywords: Business Model; Service Operations; Competitive Advantage; Air Transportation Industry; United States; Chile
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      Casadesus-Masanell, Ramon, Tarun Khanna, Jorge Tarzijan, and Jordan Mitchell. "Two Ways to Fly South: Lan Airlines and Southwest Airlines." Harvard Business School Case 707-414, November 2006. (Revised March 2010.)
      • November 2006
      • Exercise

      Sell Yourself!

      By: Thomas J. Steenburgh and Michael I. Norton
      Helps students develop an effective sales pitch for their greatest asset--themselves. Also, broadens their understanding of how salespeople sell products and services. Before class, students are asked to interview a potential employer and to develop a preliminary sales... View Details
      Keywords: Marketing; Sales; Product; Service Operations; Interpersonal Communication; Personal Development and Career
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      Steenburgh, Thomas J., and Michael I. Norton. "Sell Yourself!" Harvard Business School Exercise 507-045, November 2006.
      • September 2006
      • Teaching Note

      OfficeTiger (TN)

      By: Joseph B. Lassiter III
      Teaching Note to (804-109). View Details
      Keywords: Innovation and Invention; Job Cuts and Outsourcing; Service Delivery; Mergers and Acquisitions; Cross-Cultural and Cross-Border Issues; India; Europe; United States; Asia
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      Lassiter, Joseph B., III. "OfficeTiger (TN)." Harvard Business School Teaching Note 807-039, September 2006.
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