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- All HBS Web (1,455)
- Faculty Publications (475)
- June 2009
- Teaching Note
Curled Metal Inc. - Engineered Products Division (TN)
By: Frank V. Cespedes
Teaching Note for [709434]. View Details
Keywords: Sales; Product Development; Customers; Business Divisions; Price; Business Strategy; Cost; Production; Mining Industry
- 01 Dec 2009
- News
Downhill Re-Boot
remains to be seen is whether buyers will pony up the suggested retail price of $1,295 per pair. Hanson, a pioneer of the rear-entry boot, acknowledges that “in this very, very difficult economy,” there is “some skepticism around making this price point work for us,”... View Details
- June 2006 (Revised October 2007)
- Case
Takashimaya in Transition
By: Rajiv Lal, Masako Egawa and Chisato Toyama
Takashimaya, the largest department store in Japan, was suffering from declining sales. CEO Koji Suzuki had succeeded in instituting changes to cut costs. However, Suzuki needed to come up with a strategy to increase sales, particularly in apparel, which comprised the... View Details
Keywords: Growth and Development Strategy; Brands and Branding; Product Development; Sales; Apparel and Accessories Industry; Retail Industry; Japan
Lal, Rajiv, Masako Egawa, and Chisato Toyama. "Takashimaya in Transition." Harvard Business School Case 506-054, June 2006. (Revised October 2007.)
- 29 Aug 2006
- First Look
First Look: August 29, 2006
Using Judgmental Forecasts Authors:Vishal Gaur, Saravanan Kesavan, Ananth Raman, and Marshall L. Fisher Periodical:Manufacturing and Service Operations Management (forthcoming) Abstract Measuring demand uncertainty is a key activity in... View Details
Keywords: Sean Silverthorne
- 01 Jun 2007
- News
A Juicy Story
Office software for the Mac. In 1998, Apple launched the iMac, a candy-colored computer that fit well with its ad campaign to “Think Different.” Even so, it sold only 6 million units over the course of three years, compared with sales of... View Details
- 30 Mar 2015
- Research & Ideas
Managing the Family Business: Preparing to Sell
well, the family has a higher risk of losing its wealth through bad investment decisions and overconsumption. Starting now, before your sale and liquidity event, you need to adopt the attitudes of those families that endure as... View Details
- 24 Apr 2014
- News
Leaning in for a more equitable world
included roles as vice president of Global Online Sales and Operations at Google, and as chief of staff to US Secretary of the Treasury Larry Summers. (Published April 2014) View Details
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
appealing, then boosting the company’s sales and marketing capacity and acquisition tactics to suit each industry. The biggest challenge with this approach, Sambvani explains, is having enough resources for the View Details
- 01 Sep 2015
- News
Case Study: Golden Ticket
other gate-related event services. The company—which formed in late 2014 in a merger of a ticket-selling operation and a youth sports–focused custom commemoratives business—currently works with about two dozen schools in California, has... View Details
- 01 Mar 2012
- News
Sun Dress
Barrow that this cohort often ignores doctors’ recommendations that they use sunscreen. “We wanted to super-focus on this customer, who sort of has this health problem and is not going to want to shop at a discount store,” said Barrow, who expected View Details
- October 1986 (Revised November 1989)
- Case
Becton Dickinson & Co.: VACUTAINER Systems Division
By: Frank V. Cespedes
Concerns negotiations between managers of Becton Dickinson's (BD) VACUTAINER division (which manufactures and sells blood collection products) and managers of a large hospital buying group. Recent changes in the health care industry are the background for the... View Details
Keywords: Distribution; Negotiation Participants; Negotiation Process; Price; Sales; Manufacturing Industry; Medical Devices and Supplies Industry; Health Industry; United States
Cespedes, Frank V. "Becton Dickinson & Co.: VACUTAINER Systems Division." Harvard Business School Case 587-085, October 1986. (Revised November 1989.)
- 25 Apr 2005
- Research & Ideas
New Learning at American Home Products
pharmaceutical companies, American Home Products was first in sales and twenty-eighth in expenditures for R&D. Licensing strategy had been successful because the company could count on the existing nexus of different industries in... View Details
- 27 Jun 2016
- News
Ulf Mark Schneider Has Plans to Make Nestlé Healthy
in 2015, compared with 4.2 percent rate for the group as a whole, while Nestlé is aiming to lift annual sales of health products to as high as 10 billion francs. The health operations also bring stronger... View Details
- 01 Jun 2008
- News
Alumni Books
management in colleges and universities. What the Customer Wants You to Know: How Everybody Needs to Think Differently about Sales by Ram Charan (MBA ’65, DBA ’67) (Penguin Group) To upgrade the productivity of a company’s View Details
Keywords: Management
- March 2008 (Revised May 2008)
- Case
Carlyle Japan (A)
By: David B. Godes, Masako Egawa and Mayuka Yamazaki
Tamotsu Adachi, Managing Director of Carlyle Japan, wants to formulate a strategy to improve his firm's ability to source high-quality deals at competitive valuations, or prices. Buyout funds like Carlyle typically have two deal phases: sourcing and monitoring. These... View Details
Keywords: Financial Instruments; Leveraged Buyouts; Supply Chain Management; Marketing Channels; Sales; Financial Services Industry; Japan
Godes, David B., Masako Egawa, and Mayuka Yamazaki. "Carlyle Japan (A)." Harvard Business School Case 508-092, March 2008. (Revised May 2008.)
- October 1993 (Revised November 1994)
- Case
Becton Dickinson & Co.: Multidivisional Marketing Programs
By: Frank V. Cespedes
In response to a potential competitive inroad at a key account, managers at Becton Dickinson are considering a multidivisional marketing effort. View Details
Keywords: Marketing Communications; Accounting Audits; Management; Supply Chain Management; Organizations; Sales; Change Management; Health Industry
Cespedes, Frank V. "Becton Dickinson & Co.: Multidivisional Marketing Programs." Harvard Business School Case 594-060, October 1993. (Revised November 1994.)
- 01 Jun 2002
- News
In VMI Partnerships, the Devil is in the Data
other words, if a retailer only gives the manufacturer warehouse stock information rather than actual sales data, or if the data is sent by fax instead of electronic transfer (which can be more efficiently verified), VMI may not pay off.... View Details
Keywords: Laura Singleton (MBA 1988)
- 18 Feb 2013
- Research & Ideas
Breaking Through a Growth Stall
list of opportunities. With an amenable burn rate and enough throws, the venture will indeed stumble over value, but those "hits" can blind management to the limits of its sales process and prevent scaling. The results cascade... View Details
Keywords: by Sean Silverthorne
- 01 Feb 2002
- News
Burger Art
kid-friendly container, was launched in late 2000 and is so popular, it's making a run at the sales crown seized by that upstart condiment, salsa. Furthermore, Adweek noted, it's "encouraging pint-size painters to add splashes of green... View Details
- 30 Jan 2021
- News
Finding a Fresh Approach to Dry Cleaning
items, is about $35. Simon’s troops clean more than 100,000 pieces a year,” Heath writes. These higher volumes and higher prices helped Parkway reach almost $4 million in annual revenue before the pandemic hit last March. “Simon said most dry cleaners consider $1... View Details