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Show Results For
- All HBS Web
(1,047)
- People (1)
- News (142)
- Research (821)
- Events (7)
- Multimedia (4)
- Faculty Publications (216)
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
promotional spending (including that directed toward physicians) as a percentage of pharmaceutical sales remains relatively constant over time and thus the growth of DTCA represents a shift in the mix of promotional spending by... View Details
Keywords: by Manda Salls
- 20 Feb 2008
- First Look
First Look: February 20, 2008
download available at this time. Behavioral Aspects of Price Setting, and Their Policy Implications Author:Julio J. Rotemberg Abstract This paper starts by discussing consumers' cognitive and emotional reaction to posted prices. Cognitively, some consumers do not... View Details
Keywords: Martha Lagace
- 12 Feb 2016
- Op-Ed
The Real Jobs Tragedy in the US: We've Lost the Skills
evaluated the economics of their workforces, effectively sentencing a majority of Americans to years of stagnant or declining wages. In 2014, traded jobs paid on average $69,000 a year, while local jobs paid just $37,000 a year. With no... View Details
- 06 Jan 2003
- What Do You Think?
China: The Next Big Market Opportunity or the Next Big Bubble?
and rewarding." Several respondents emphasized that the most essential ingredients for success in developing markets in China are trusted partners with management talent who understand and operate comfortably and effectively in the... View Details
Keywords: by James Heskett
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
We conclude with directions for future research. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55591 February 2019 American Economic Journal: Economic Policy Does It Matter If Your Health Insurer Is For Profit? Effects... View Details
Keywords: Sean Silverthorne
- 27 Sep 2004
- Research & Ideas
IBM Finds Profit in Diversity
number of self-identified gay, lesbian, bisexual, and transgender executives gained 733 percent. Another benefit: "By deliberately seeing ways to more effectively reach a broader range of customers, IBM has seen significant... View Details
Keywords: by David A. Thomas
- 14 Mar 2017
- First Look
First Look at New Research, March 14
short rates works through the expectations hypothesis, while forward guidance on QE works through expected future bond risk premia. If a QE operation is expected to be undone in the near term, then its announcement will have a hump-shaped View Details
Keywords: Sean Silverthorne
- 07 Jun 2011
- First Look
First Look: June 7
their effects and achieve better outcomes in competitive contexts. Working Papers"DEFENSE ACQUISITION REFORM: An Elusive Goal-1960 to 2010 Authors:J. Ronald Fox, David Allen, Thomas Lassman, Walton Moody, and Philip Shiman An... View Details
Keywords: Sean Silverthorne
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
how the composition of patenting teams relates to both the scope of their patent applications and the speed of their patent approvals by examining the main effects of team members’ intra-organizational diversity (based on affiliations... View Details
- 09 Sep 2008
- First Look
First Look: September 9, 2008
Schoar, Jialan Wang Download the paper: http://www.hbs.edu/research/pdf/09-024.pdf The Contingent Nature of Public Policy and Growth Strategies in the Early Twentieth-Century U.S. Banking Industry Authors:Christopher Marquis, Zhi Huang Abstract While View Details
Keywords: Sean Silverthorne
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
customers; selecting the right entrepreneurial marketing path; getting from the early stage to the mainstream in the market life cycle; and executing effective sales and marketing strategy in a dynamic... View Details
- 01 Mar 2007
- News
Daniel Vasella
Vasella Illustration by Dennis Balogh Twenty years ago a young doctor with a hankering for business experience gave up his clinical practice in Bern, Switzerland, and moved to East Hanover, New Jersey, to try his hand at drug sales with... View Details
- 01 Mar 2010
- News
Eric Schiffer
stores are a newer concept. These days you could be an upscale, middle-income individual and still need to stretch your dollar. Just this week our sales flyer featured a ten-pound bag of potatoes. That’s a pleasant surprise for a lot of... View Details
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
less than $1 million in sales and 28 employees. But by 2007, Barker Steel was one of the largest independent rebar fabricators in North America with 12 locations throughout the Northeast, generating in some years more than $200 million in... View Details
- 13 Apr 2020
- Research & Ideas
Small Businesses Are Worse Off Than We Thought
effects of the economic shutdown and the ways in which small businesses are adjusting both their behaviors and expectations as the situation unfolds, the researchers aim to help shape potential policy responses. THE CORONAVIRUS CRISIS... View Details
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
"Clicks and Mortar." [Image: iStock] Related Reading How to Use Free Shipping as a Competitive Weapon Should Retailers Match Their Own Prices Online and in Stores? Research Paper Where Should We Build a Mall? The Formation of Market Structure and Its View Details
- 08 Feb 2011
- First Look
First Look: Feb. 8
learning challenges presented by rapid knowledge growth, uncertainty, and complexity in dynamic settings. We test whether there are additional performance benefits to using deliberate learning activities and whether the effectiveness of... View Details
Keywords: Sean Silverthorne
- 30 Nov 2018
- What Do You Think?
What’s the Best Administrative Approach to Climate Change?
Summing Up: Should a 'Montreal Protocol' for Administering Global Warming Be Pursued? Climate change and how to manage it is a daunting subject. Nevertheless, several readers of this month’s column were willing to venture a model or two for administering a system... View Details
- 01 May 2018
- First Look
First Look at New Research and Ideas, May 1, 2018
Christopher Stanton Abstract—Wage rigidity creates real and financial frictions, though the real-world drivers of rigidities remain largely unstudied. We use staggered commission reductions at a sales firm to estimate View Details
Keywords: Sean Silverthorne
- 04 Oct 2004
- Research & Ideas
Start to Measure Your E-commerce Success
whether the e-commerce initiative is achieving its stated objectives (outputs) and thus contributing to the long-term success of the corporation (outcomes). Companies often waste resources on e-commerce initiatives or do not invest when they should because they cannot... View Details
Keywords: by Marc J. Epstein