Publications

06 Dec 2011
News

Great Leaders Don't Have to Know All the Answers

September 2010 (Revised February 2013)
Background Note

The Cage-Free Egg Movement

By: Michael W. Toffel and Stephanie van Sice

Describes the social movement confronting conventional egg production techniques (battery cages) based on animal welfare concerns, and some merits and drawbacks of cage-free alternatives. Highlights animal rights activist campaigns, political and regulatory responses,... View Details

Keywords: Animal-Based Agribusiness; Governing Rules, Regulations, and Reforms; Rights; Supply Chain Management; Natural Environment; Social Issues; Competitive Strategy; Agriculture and Agribusiness Industry

December 2018 (Revised April 2020)
Case

Fluidity: The Tokenization of Real Estate Assets

By: Marco Di Maggio, David Lane and Susie Ma

In December 2018, the blockchain startup Fluidity was about to participate in its first tokenization deal, which would create digital access to property rights in a 12-unit Manhattan condominium complex. The deal was proof-of-concept for Fluidity, which hoped to... View Details

Keywords: Blockchain; Tokenization; Data Security; Revenue Model; Finance; Technological Innovation; Strategy

16 Dec 2015
News

4 Habits That Will Make You Feel More Confident

07 Apr 2021
News

Aubrey Bledsoe’s present is on the soccer pitch. Her future, she hopes, is in the boardroom.

June 2025
Case

Scale AI Scales Up

By: Boris Groysberg and Sarah L. Abbott

Scale AI, the data labeling and AI infrastructure company, had grown rapidly since it was founded in 2016; however, as Scale’s generative AI business was taking off, Alexandr Wang, Scale’s founder and CEO, became concerned that Scale was slowing down. Wang and the... View Details

Keywords: Artificial Intelligence; Technology And Innovation Management; Start-ups; Entrepreneur; Managing Growth; Hiring; Generative Ai; Data Labeling; Scale; AI and Machine Learning; Entrepreneurship; Talent and Talent Management; Growth Management; Leadership; Culture; Technology Industry; United States

July–August 2021
Article

Why You Aren't Getting More from Your Marketing AI

By: Eva Ascarza, Michael Ross and Bruce G.S. Hardie

Fewer than 40% of companies that invest in AI see gains from it, usually because of one or more of these errors: (1) They don’t ask the right question, and end up directing AI to solve the wrong problem. (2) They don’t recognize the differences between the value of... View Details

Keywords: Artificial Intelligence; Marketing; Decision Making; Communication; Framework; AI and Machine Learning

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14 Jun 2013
News

Nicaragua Approves Building Its Own Canal

17 Oct 2024
Video

Leo Strine Jr: Where business is a good citizen

December 2018 (Revised September 2019)
Case

Brand Activism: Nike and Colin Kaepernick

By: Jill Avery and Koen Pauwels

Nike's selection of politically polarizing Colin Kaepernick as the spokesperson for the 30th anniversary of its iconic "Just Do It" campaign catapulted the brand into the media spotlight and made it a political flashpoint for consumers across America. Would the choice... View Details

Keywords: Digital Marketing; Entertainment; Politics; Activism; Brand Equity; Marketing; Marketing Strategy; Brands and Branding; Marketing Communications; Sports; Advertising; Social Media; Apparel and Accessories Industry; Sports Industry; Consumer Products Industry; United States; North America

19 Jan 2023
Blog Post

11 Ways to Reengage Employees in the New Year

The new year is here and it’s time to “circle back,” reset, and reengage with your teams for 2023. To help you kick off the year on the right foot, here are eleven ways to keep employees motivated and engaged in the year ahead: 1. Support... View Details

Keywords: All Industries

10 Jan 2011
News

Verizon, the iPhone, and the Power of Second Chances

11 Mar 2014
News

Health companies eye predictive software for patient care

September 2010 (Revised July 2013)
Case

Alnylam Pharmaceuticals: Building Value from the IP Estate

By: Willy C. Shih and Sen Chai

The learning objective of this case is to help students recognize the interplay between intellectual property (IP) rights and corporate strategy. We do this by examining what is a fairly atypical circumstance today in which a single firm is able to secure what it... View Details

Keywords: Patents; Lawsuits and Litigation; Rights; Competitive Strategy; Corporate Strategy; Biotechnology Industry; Pharmaceutical Industry; United States

August 2023 (Revised February 2024)
Case

DexAI

By: Jo Tango and Christina Wallace

During a challenging fundraising environment, the DexAI founders received two term sheets with nearly identical economic terms but very different legal ones. The entrepreneurs had to navigate: representations and warranties (their personal guarantees that the company's... View Details

Keywords: Venture Capital Term Sheet; Term Sheet; Term Sheets; Founders; Legal Aspects Of Business; Seed Financing; Founders' Agreements; Venture Capital; Entrepreneurship; Financing and Loans; Intellectual Property; Entrepreneurial Finance; Contracts; Business Startups; Agreements and Arrangements

2023
Book

Your True Moral Compass: Defining Reality, Responsibility, and Practicality in Your Leadership Moments

By: Joseph L. Badaracco

This book presents a new, powerful, and practical way of making final decisions on the hard, complex, uncertain problems of life and work. What if you have looked at the data, talked with trusted colleagues, and applied all the relevant managerial and ethical... View Details

Keywords: Moral Sensibility; Decisions; Work-Life Balance; Values and Beliefs

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