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- All HBS Web
(2,319)
- People (7)
- News (230)
- Research (1,888)
- Events (1)
- Multimedia (5)
- Faculty Publications (1,528)
- March 2024
- Supplement
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Bruce Hardie, Peter S. Fader and Michael Ross
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details
- March 2024
- Case
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Bruce Hardie, Michael Ross and Peter S. Fader
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details
Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Customer Value and Value Chain; Retail Industry; United States
Ascarza, Eva, Bruce Hardie, Michael Ross, and Peter S. Fader. "Madrigal: Conducting a Customer-Base Audit." Harvard Business School Case 524-046, March 2024.
- October 2022 (Revised December 2022)
- Case
Aphro Beverages
By: Frank V. Cespedes and Amram Migdal
This case focuses on distribution, sales, and product decisions as Aphro Beverages reaches an inflection point in its growth trajectory. In 2020, Aphro Beverages, based in Accra, Ghana, successfully launched its brand and brought two new alcoholic spirits products to... View Details
Keywords: Agribusiness; Plant-Based Agribusiness; Business Ventures; Business Growth and Maturation; Entrepreneurship; Food; Geography; Geographic Scope; Management; Growth and Development Strategy; Growth Management; Resource Allocation; Marketing; Brands and Branding; Digital Marketing; Product Marketing; Product Launch; Product Positioning; Social Marketing; Operations; Distribution; Distribution Channels; Product; Product Design; Product Development; Supply Chain; Sales; Salesforce Management; Food and Beverage Industry; Africa; Ghana
Cespedes, Frank V., and Amram Migdal. "Aphro Beverages." Harvard Business School Case 823-044, October 2022. (Revised December 2022.)
- September 2024
- Case
Navigating Digital Transformation at Carrefour
By: Sunil Gupta and Emilie Billaud
In 2023, Elodie Perthuisot, Carrefour’s Executive Director for e-commerce and digital transformation, met with CEO Alexandre Bompard to discuss strategies for the company’s digital initiatives. Carrefour, a global retail giant with over 14,300 stores across 40... View Details
Keywords: Change Management; Transformation; Talent and Talent Management; Decisions; Digital Strategy; Technology Adoption; Leading Change; Goals and Objectives; Resource Allocation; Digital Marketing; E-commerce; Operations; Logistics; Business Processes; Organizational Culture; Strategic Planning; Alliances; Partners and Partnerships; Competitive Advantage; Retail Industry; Retail Industry; Europe
Gupta, Sunil, and Emilie Billaud. "Navigating Digital Transformation at Carrefour." Harvard Business School Case 525-024, September 2024.
- May 1998 (Revised October 2001)
- Case
Taco Bell Inc. (1983-1994)
By: Lynda M. Applegate, Leonard A. Schlesinger and Dave DeLong
Details the actions of John Martin, newly named CEO, as he leads Taco Bell through a decade of incremental and radical changes. By the end of the case, total system sales within Taco Bell, a Mexican style fast-food restaurant chain and a division of PepsiCo, have grown... View Details
Keywords: Business Subsidiaries; Transformation; Economic Growth; Food; Leadership Style; Growth and Development Strategy; Organizational Design; Performance Effectiveness; Food and Beverage Industry; Food and Beverage Industry; Mexico
Applegate, Lynda M., Leonard A. Schlesinger, and Dave DeLong. "Taco Bell Inc. (1983-1994)." Harvard Business School Case 398-129, May 1998. (Revised October 2001.)
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
Many distinctive aspects of the textile and apparel industries present challenges to implementing electronic commerce. First, and perhaps most important, is the difficulty of accurately characterizing the product online. Many of the... View Details
- 31 Jan 2017
- Research & Ideas
The Dow at 20,000: What's That All About?
It took more than a century for the Dow Jones Industrial Average, which tracks thirty selected blue chip stocks, to hit 20,000, but it finally happened last Wednesday – a milestone marked by banner headlines and happy investors. In a... View Details
Keywords: by Jim Aisner
- February 2008
- Case
Campbell Soup Company: Selling Channel Innovation to Customers
Campbell Soup, like most food manufacturers, faced grocery chain and wholesale demand for its goods driven by Campbell's own promotional pricing structure rather than retail consumer demand. Former policies to encourage overstock created huge swings in production and... View Details
Keywords: Information Technology; Distribution Channels; Order Taking and Fulfillment; Manufacturing Industry; Manufacturing Industry
Ton, Zeynep. "Campbell Soup Company: Selling Channel Innovation to Customers." Harvard Business School Case 608-141, February 2008.
- March 2002 (Revised October 2005)
- Case
Apple Computer 2002
By: David B. Yoffie and Yusi Wang
In 1980, Apple was the leader of the personal computer industry, but by 2002 it had suffered heavy losses at the hands of the Wintel camp. This case examines Apple's strategic moves as the PC industry evolves in the 21st century and poses the question: Can Steve Jobs... View Details
Keywords: Growth and Development Strategy; Leadership Style; Information Technology; Supply and Industry; Competitive Advantage; Computer Industry; Computer Industry; California
Yoffie, David B., and Yusi Wang. "Apple Computer 2002." Harvard Business School Case 702-469, March 2002. (Revised October 2005.)
- March 2024
- Supplement
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Bruce Hardie, Peter S. Fader and Michael Ross
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details
- November 2014
- Case
Taryn Rose Launches Dresr: Street Marketing a Luxury Brand
By: Lena G. Goldberg, Marcel Saucet and Christine Snively
Serial entrepreneur and shoe designer Taryn Rose, M.D., prepared to launch a new e-commerce platform, Dresr, which would connect shoppers with tastemakers online. Dresr would bring the service element found in brick and mortar luxury stores into the online shopping... View Details
- 2011
- Teaching Note
China Merchants Bank in Transition (TN)
By: F. Warren McFarlan, Guoqing Chen and Ziqian Zhao
This case depicts China Merchants Bank's second strategic transformation. In the 90's, China Merchants Bank creatively introduced an all-in-one-card and an all-in-one-net based on IT systems and network, enabling itself to expand nationwide. By successfully entering... View Details
Keywords: Commercial Banks; Credit Cards; Strategy; Transformations; China; Banking; Information Technology; Banking Industry; China
McFarlan, F. Warren, Guoqing Chen, and Ziqian Zhao. "China Merchants Bank in Transition (TN)." Tsinghua University Teaching Note, 2011.
- May 1993 (Revised October 1993)
- Case
Vanity Fair Mills: Market Response System
Describes the "Quick Response" program developed by Vanity Fair Mills (VFM), a division of the VF Corp. Beginning in 1989, VFM reorganized its manufacturing systems, invested heavily in computer and telecommunications equipment, and formed "partnership" agreements with... View Details
Keywords: Organizational Change and Adaptation; Logistics; Distribution Channels; Manufacturing Industry
Buzzell, Robert D. "Vanity Fair Mills: Market Response System." Harvard Business School Case 593-111, May 1993. (Revised October 1993.)
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
Tarun Abstract—New technologies can be unsettling for industry incumbents, regulators, and consumers, because norms and institutions for dealing with them don’t yet exist. Interestingly, businesspeople in emerging economies face similar... View Details
Keywords: Dina Gerdeman
- 2011
- Case
China Merchants Bank in Transition
By: F. Warren McFarlan, Guoqing Chen and Ziqian Zhao
This case depicts China Merchants Bank's second strategic transformation. In the 90's, China Merchants Bank creatively introduced an all-in-one-card and an all-in-one-net based on IT systems and network, enabling itself to expand nationwide. By successfully entering... View Details
Keywords: Commercial Banks; Credit Cards; Strategy; Transformations; Information Technology; Banking Industry; China
McFarlan, F. Warren, Guoqing Chen, and Ziqian Zhao. "China Merchants Bank in Transition." Tsinghua University Case, 2011.
- March 2005 (Revised May 2006)
- Case
Buckingham Park
By: Arthur I Segel and Joshua A. Katzin
In September, 2004, Stephen Lebowitz, President of CBL, a $6 billion publicly traded shopping mall real estate investment trust (REIT) with over 70 million square feet, is considering acquiring 170 acres for a new retail development at a racetrack site in Southern New... View Details
Keywords: Buildings and Facilities; Debt Securities; Investment; Real Estate Industry; New Hampshire
Segel, Arthur I., and Joshua A. Katzin. "Buckingham Park." Harvard Business School Case 205-085, March 2005. (Revised May 2006.)
- August 2015
- Supplement
Sustainability at IKEA Group: Video Supplement
By: V. Kasturi Rangan and Michael W. Toffel
This video contains Q&A with IKEA Group's Chief Sustainability Officer Steve Howard and IKEA Group's Industrial Strategy Manager Per Berggren, the two primary case protagonists. They respond to student questions after the case was taught at an executive education class... View Details
Rangan, V. Kasturi, and Michael W. Toffel. "Sustainability at IKEA Group: Video Supplement." Harvard Business School Multimedia/Video Supplement 616-703, August 2015. (Q&A with IKEA Group's Chief Sustainability Officer Steve Howard and Industrial Strategy Manager Per Berggren.)
- September 2012 (Revised November 2012)
- Case
The Fall of Circuit City Stores, Inc.
By: John R. Wells and Galen Danskin
On January 16, 2009, after a dismal holiday season, Circuit City was forced into liquidation. Unable to meet creditors' demands, and with no acquirer in sight, Circuit City began the process of liquidating its remaining 567 U.S. stores. Circuit City had been the leader... View Details
Keywords: Strategic Planning; Competitive Strategy; Leadership; Consumer Products Industry; Consumer Products Industry; North America
Wells, John R., and Galen Danskin. "The Fall of Circuit City Stores, Inc." Harvard Business School Case 713-402, September 2012. (Revised November 2012.)
- December 1999 (Revised February 2001)
- Case
CVS: The Web Strategy
By: John A. Deighton and Anjali C. Shah
How should America's second-largest pharmacy chain respond to the challenge from online drugstores? What threat does the web pose to bricks and mortar distribution of prescription drugs and the other items that make up 50% of a drugstore's sales? This case describes... View Details
Keywords: Leveraged Buyouts; Marketing Channels; Distribution Channels; Service Operations; Corporate Strategy; Pharmaceutical Industry; Pharmaceutical Industry
Deighton, John A., and Anjali C. Shah. "CVS: The Web Strategy." Harvard Business School Case 500-008, December 1999. (Revised February 2001.) (request a courtesy copy.)