Product Adoption - Publications - Faculty & Research

07 Nov 2017
First Look

New Research and Ideas: November 7, 2017

revenue production are brought into the picture? The question is not hypothetical. In recent years, an ever increasing number of corporations have developed and adopted socially responsible behaviors,... View Details

Keywords: Carmen Nobel

14 Sep 2016
Research & Ideas

Web Surfers Have a Schedule and Stick to It

In most markets, products and services compete for the consumer’s money. On the internet, however, the coin of the realm is time, not money—websites and other online services fight for the attention of visitors. So understanding when,... View Details

Keywords: by Julia Hanna; Retail; Web Services

17 Feb 2015
News

The First Five Years: Justin Pasquariello (MBA 2010)

specifically, the marketing insight that customers care much more about product benefits than they do about product attributes, is very relevant as we talk about what we do and what we are learning. This... View Details

Keywords: Health, Social Assistance

22 Nov 2022
Blog Post

Alumni Leaders on Decarbonization Strategies for Combatting Climate Change

need to condition large volumes of outside air typically required to dilute indoor-generated contaminants to maintain good indoor air quality. The IRA will accelerate the adoption of proven technologies like Sorbent Ventilation Technology... View Details

09 Jul 2008
Research & Ideas

Starbucks’ Lessons for Premium Brands

experience to the American mass market. Wall Street bought into the vision of Starbucks as the "third place" after home and work. New store openings and new product launches fueled the stock price. But sooner or later chasing... View Details

Keywords: by John Quelch; Retail

01 Jun 2005
News

Ideas: Books

examines August Thyssen and the management of his Thyssen & Co., Thyssen-Konzern, and Vereinigte Stahlwerke (United Steel Works) from 1871 to 1936. He disproves the idea that German business management was backward and rigid until it View Details

Keywords: Alfred D. Chandler Jr.; Chandler

20 Jun 2017
First Look

First Look at New Research and Ideas, June 20

leave for home by 5:30 p.m.? How did HUL develop a cheaper, better product to beat its competitor, Nirma? What do Taj Hotels, HDFC, HUL, L&T, and BPCL have in common? They are the win-win corporations! Based on over a decade of... View Details

Keywords: Sean Silverthorne

01 Apr 1998
News

Short Takes

invest in flexibility where the likelihood of future changes makes this valuable. The authors identify three general ways managers can increase flexibility in product development. First, they should consider View Details

Keywords: Garry Emmons and Caroline Chauncey

27 Apr 2010
First Look

First Look: April 27

Boston mechanism. Both results have important implications for the efficiency and the stability of the mechanisms. Download the paper: http://www.hbs.edu/research/pdf/10-093.pdf Network Effects in Countries' Adoption of IFRS... View Details

Keywords: Martha Lagace

01 Sep 2024
News

Reduce, Reuse, Recycle

Thirteen years ago, Marcelo Claure, founder of wireless services company Brightstar, discussed with a reluctant Steve Jobs the idea of launching a trade-in and recycling program for iPhones. It was a business move that expanded the market and created a new profit... View Details

Keywords: Jennifer Meyers

08 Jan 2001
Research & Ideas

Can Japan Compete? [Part Two]

go off on your own and create something different. With consensus decision making and shared responsibility for everything, nobody feels responsible. In our book, we discuss how Japanese companies need to adopt more business unit... View Details

Keywords: by Martha Lagace & Hilah Geer

17 Oct 2006
First Look

First Look: October 17, 2006

across their internal corporate departments lead their facilities to prioritize different institutional pressures and thus adopt different management practices. Specifically, we argue that external constituents who interact with... View Details

Keywords: Sean Silverthorne

01 Dec 2021
What Do You Think?

How Will the Metaverse Affect Productivity?

[expletive] out of the U-Stor-It.” Recently, Mark Zuckerberg reminded us that the notion of the Metaverse has been flourishing in the tech world. Let’s assume that his adoption of the notion as a central organizing strategy for Facebook... View Details

Keywords: by James Heskett

14 Oct 2013
Research & Ideas

Blockbuster! Why Star Power Works

Gravity, the space thriller released last week, features two of Hollywood's brightest stars: George Clooney and Sandra Bullock. It rocketed to an October record $55 million gross in its opening week, well on its way to returning a profit on its $100 million View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

31 Dec 2012
Research & Ideas

Most Popular Stories of 2012

Power of Conversational Leadership Published: July 23, 2012 Communication is always a challenge, especially in multinational corporations. Boris Groysberg and Michael Slind discuss why it makes sense to adopt the principles of... View Details

Keywords: by Staff

September 2020 (Revised March 2022)
Case

JOANN: Joannalytics Inventory Allocation Tool

By: Kris Ferreira and Srikanth Jagabathula

Michael Joyce, Vice President of Inventory Management at JOANN, championed an effort to develop and implement an inventory allocation analytics tool that used advanced analytics to predict in-season demand of seasonal items for each of JOANN’s nearly 900 stores and... View Details

Keywords: Analytics; Machine Learning; Optimization; Inventory Management; Mathematical Methods; Decision Making; Operations; Supply Chain Management; Resource Allocation; Distribution; Technology Adoption; Applications and Software; Change Management; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; Ohio

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01 Dec 1997
News

New Releases

Technology Integration by Marco Iansiti (Harvard Business School Press) In the old days, coping with technological change was simple: you kept track of developments, tried to decide if they had legs, and implemented them when the market seemed ready. New technology fed... View Details

Keywords: Robert Binstock

09 Jul 2024
Research & Ideas

Chance Encounters: What's at Stake in Return-to-Office Decisions

for employees is different from what delivers the most value for the business? Roche: Microsoft conducted an internal survey where they asked employees how they felt about working remotely and how productive they were. It was striking to... View Details

Keywords: by Jen McFarland Flint, HBS Alumni Bulletin

06 Feb 2006
Research & Ideas

Sorting Out the Patent Craze

include bodies as varied in scope as the Financial Accounting Standards Board on one end to the DSL Forum on the other. On the tech side, SSOs work both with technology sponsors and users to develop a set of standards for products to... View Details

Keywords: by Sara Grant; Technology

01 Dec 2016
News

Case Study: Sweat the Technique

including NFL and NHL teams. Use cases also include military and elder care markets. All told, Unger estimates peak revenues to reach about $375 million. Nix is still in the midst of product development, but it expects to set the market... View Details

Keywords: Dan Morrell

Publications