Publications

May 1986 (Revised November 1990)
Case

Airbus vs. Boeing (A): Turbulent Skies

By: Malcolm S. Salter

Presents the economic and political dimensions of competition in the commercial aircraft industry, as demonstrated by Airbus of Europe and Boeing of the United States. View Details

Keywords: Economics; Government and Politics; Competition; Aerospace Industry; Europe; United States

2019
Flash Talks

Stereotype Threat’s Silver Lining: Speaking Out for Change

January 2000 (Revised November 2000)
Case

Lucent Technologies New Ventures Group

By: Rosabeth M. Kanter and Michelle Heskett

Lucent Technologies' successful New Ventures Group must present company executives with a strong case for continuing corporate venturing activities despite a troubled financial performance in difficult market conditions. View Details

Keywords: Corporate Entrepreneurship; Business or Company Management; Management Teams; Business Ventures; Venture Capital; Financial Condition; Change Management; Wireless Technology; Financial Services Industry; Computer Industry; New Jersey

October 2010 (Revised November 2010)
Case

The NFL's Digital Media Strategy

By: Anita Elberse, C. Kelsey Calhoun and Daven Johnson

In late 2009, Brian Rolapp, senior vice president of media strategy and digital media for the NFL, was faced with the challenge of determining the league's strategic approach to the wireless market—and presenting his views to NFL team owners. What was the league's best... View Details

Keywords: Business Model; Marketing Channels; Marketing Strategy; Media; Distribution Channels; Mobile and Wireless Technology; Sports Industry

July 2016
Teaching Note

Launching Yelp Reservations

By: Michael Luca, Kevin Mohan and Patrick Rooney

This teaching note accompanies "Launching Yelp Reservations (A) and (B)," which present a multi-party negotiation among Yelp, current partner OpenTable, and two startups in the online restaurant reservation industry. View Details

Keywords: Information Technology; Negotiation; Business Startups; Acquisition; Technology Industry; United States

December 1989
Supplement

People Express Decline: Interview with Don Burr, Video

By: Michael Beer

Presents an interview with Don Burr, CEO, as he reviews his account of how and why People Express failed as a corporation and was ultimately sold to Continental Airlines. View Details

Keywords: Management Teams; Failure; Business Exit or Shutdown; Air Transportation Industry

08 Aug 2013
Video

Social Enterprise at HBS

May 2022
Case

The NFL’s $110-Billion Media Rights Deals

By: Anita Elberse and Elizabeth Warner

On March 18, 2021, Brian Rolapp, chief media and business officer at the National Football League (NFL) presented the results of a months-long effort to renegotiate rights deals with the NFL’s current partners in television—the media conglomerates behind the networks... View Details

Keywords: Sports; Entertainment; Media; Marketing; Strategy; General Management; Negotiation; Partners and Partnerships; Competition; Media and Broadcasting Industry; Sports Industry

12 Sep 2023
Cold Call Podcast

Can Remote Surgeries Digitally Transform Operating Rooms?

Keywords: Health

June 2014
Teaching Note

Hindustan Petroleum Corporation Ltd.: Driving Change Through Internal Communication

By: Boris Groysberg, Sarah L. Abbott and Robin Abrahams

Hindustan Petroleum (HPCL), confronted in 2003 with an urgent need to change how it operated externally, adopted a highly innovative approach to communicating internally. This case, set in 2010, presents an overview of the new, more interactive model of employee... View Details

Keywords: Communication Strategy; Change Management; Communication; Change; Leadership; Management; Energy Industry; India

Web

Capstone | MBA

MBA and MS coursework. Students will receive guidance on their work from faculty mentors and present their work to their classmates and joint-degree program faculty at the conclusion of the course. 1. As in the real world, conversations... View Details

25 Jun 2019
Blog Post

Learning the Language of Business and Science – The MS/MBA Biotechnology: Life Sciences Program

misalignments can lead to inefficiencies that waste money and slow the development of important treatments. While the science-business gap in biotechnology poses a significant challenge, it also presents an opportunity. Professionals... View Details

12 May 2015
Other Presentation

Shared Value and Strategy (Video)

By: Michael E. Porter

Harvard Business School Professor Michael E. Porter presents at the Shared Value Leadership Summit on how creating both business and social value makes a company stand out against the competition. View Details

Keywords: Society; Strategy; Competitive Advantage; United States

November 1990 (Revised June 1993)
Background Note

The Economics of Product Variety

Examines the economic tradeoffs affecting a firm's decision to offer one or more versions of a product to a segmented market. Also presents some arguments for and against product variety. View Details

Keywords: Marketing Strategy; Segmentation

December 1999 (Revised November 2010)
Background Note

Inflation Accounting and Analysis

By: David F. Hawkins

Describes alternative approaches to accounting for business activities during periods of inflation. Presents hints and techniques for analyzing financial statements during inflationary periods. A rewritten version of an earlier note. View Details

Keywords: Cost Accounting; Financial Statements; Inflation and Deflation

February 1985 (Revised September 1988)
Case

Komatsu Ltd.

By: Christopher A. Bartlett

Reviews and updates the structure and characteristics of the earth-moving equipment industry presented in the companion case, Caterpillar Tractor Co. After revealing that CAT has suffered major financial losses during the period from 1981 through 1984, the case... View Details

Keywords: Financial Crisis; Machinery and Machining; Price; Growth and Development; Brands and Branding; Product Development; Production; Competitive Strategy; Global Strategy; Manufacturing Industry; Agriculture and Agribusiness Industry; Industrial Products Industry

Feb 2014
Report

Partial Credit: How America’s School Superintendents See Business as a Partner

This report presents the findings of the first-ever national survey of school superintendents on U.S. competitiveness and the role of business in improving education outcomes in the U.S., including specific actions that business leaders... View Details

April 1988 (Revised March 1991)
Supplement

Boeing 767: From Concept to Production (B)

By: David A. Garvin

Updates the (A) case to the present day. The issue facing students is whether Boeing's approach to managing new airplane programs must be modified to fit with this new environment. View Details

Keywords: Production; Change Management; Product Development; Product Marketing; Situation or Environment; Air Transportation Industry; Manufacturing Industry

November 1989 (Revised March 1992)
Background Note

Concept Testing

By: Robert J. Dolan

Describes concept testing products. Presents guidelines for effective design, execution, and interpretation of test procedures. Discusses limitations of these techniques and sets out the situations for which they are appropriate. View Details

Keywords: Marketing; Mathematical Methods; Forecasting and Prediction