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Publications

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  • All HBS Web  (839)
    • People  (8)
    • News  (280)
    • Research  (378)
    • Multimedia  (5)
  • Faculty Publications  (100)

Show Results For

  • All HBS Web  (839)
    • People  (8)
    • News  (280)
    • Research  (378)
    • Multimedia  (5)
  • Faculty Publications  (100)
← Page 41 of 839 Results →
  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

B2C and B2B methods. But in seeking to grow and scale the business, they now must make decisions about the relative emphasis on building their consumer brand or its B2B partnerships as well as the implications for product offerings and... View Details
Keywords: Carmen Nobel
  • 23 Oct 2018
  • First Look

New Research and Ideas, October 23, 2018

universities, local governments, and civic groups and developed an array of outreach programs to help people understand and express themselves through music. Ma was confident that there could be no better time to hand over leadership. But the transition was... View Details
Keywords: Dina Gerdeman
  • 16 Apr 2013
  • First Look

First Look: April 16

variety of valuation approaches, from techniques widely used in practice to methods less frequently seen in practice today but likely to be increasingly important in the future years. Publisher's link: http://www.wiley.com/WileyCDA/WileyTitle/productCd-EHEP002072.html... View Details
Keywords: Sean Silverthorne
  • Web

Credential of Digital Innovation and Strategy | HBS Online

Determine which metrics to use to measure a campaign’s success and practice calculating its effectiveness Balance brand-building and performance marketing Unpack strategies for increasing engagement, including personalization, storytelling, and View Details
  • 01 Jun 2014
  • News

Screen Saver

not what Starbucks' brand is all about. It had to be the right fit. He helped us figure that out." Over their four-plus years of working together, Beeninga kept a notebook of Lopez's more memorable comments. For a Christmas gift one year,... View Details
Keywords: Julia Hanna; Arts, Entertainment
  • 01 Feb 1997
  • News

Doing It Your Way

actually going to a physical locale. "A lot of our MBAs are taking a good shot at the entry barriers set up by establishments that have spent twenty years and a lot of money building brand equity in retail locations," he notes. As... View Details
Keywords: Marguerite Rigoglioso (profiles by Linda Goodspeed, Elaine Gottlieb, Nancy O. Perry, and Judith A. Ross)
  • 12 Jul 2021
  • News

Alumni Confront the COVID-19 Crisis

personally transporting several patients to local COVID wards. “Instead of giving people numbers, we do the work for them,” he told India Today. “If someone needs a nebulizer, a medicine or oxygen, we get it to them.” The article goes on... View Details
  • 15 Sep 2009
  • First Look

First Look: September 15

(B)." It is one of the failed ventures cited in those cases. Purchase this case: http://harvardbusiness.org/search/610027/ Intel NBI: Vivonic Harvard Business School Case 610-025 Vivonic was a start-up that was part of Intel's New Business Initiatives that sought... View Details
Keywords: Martha Lagace
  • 20 Jan 2015
  • First Look

First Look: January 20

attention to increase financial inclusion among individuals with historically no access to banking or financial services in countries around the world with large underserved populations. The effort included partnerships with governments and banks to issue MasterCard... View Details
Keywords: Sean Silverthorne
  • 08 May 2012
  • First Look

First Look: May 8

brand in the U.S.; a competitive offering of private label and exclusive brands; and, following the execution of One Macy's and My Macy's, a fresh, unique foundation for future growth. However, the company still faces significant... View Details
Keywords: Carmen Nobel
  • 27 Sep 2011
  • First Look

First Look: September 27

but impressive digital empire, riding waves of viral content. CEO Ben Huh prided himself on his ability to go from idea to implementation in just a few days, but this just-in-time method made strategic planning difficult. Profitable from day one and with $5 million of... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2017
  • News

Supercharged

2013), the founder and CEO of the Chinese electric startup WM Motor, puts the personal passenger vehicle market at around 28 million. Chinese consumers bought nearly half of all electric plug-ins sold worldwide last year, with Chinese... View Details
Keywords: Alexander Gelfand; illustrations by Tavis Coburn
  • 01 Jun 1996
  • News

Class Acts

discover that there was not a single brand of "gourmet" ketchup on the market. If J.B. Lyon had known about J.M. Smucker, he may have simply shrugged his shoulders and walked away. But the enterprising 26-year-old knew nothing of the jam... View Details
  • 08 May 2007
  • First Look

First Look: May 8, 2007

fail—despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But... View Details
Keywords: Martha Lagace
  • 22 Feb 2022
  • News

March 2022 Alumni and Faculty Books

trusted brand in business. Building a Winning Career: A complete guide to securing and thriving in your ideal senior role By William Cowan (MBA 1972) Stradis Pty LTD Do you know how to seek out and win your next executive role? Are you... View Details
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