Publications

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13 Jun 2017
First Look

First Look at New Research and Ideas, June 13

Efforts Pay Off? Dynamic Panel Data Methods Revisited By: Chung, Doug J., Byungyeon Kim, and Byoung Park Abstract—We estimate a sales response model to evaluate the short- and long-term value of pharmaceutical sales representatives'... View Details

Keywords: Sean Silverthorne

14 Apr 2022
Op-Ed

Let’s Move Forward from COVID—Without Forgetting What We’ve Learned

innovation. Organizations consistently applied new metrics to measure performance but used activity and time logged into systems to proxy for the actual value. Forging a new, better workplace Businesses are only as good as their people,... View Details

Keywords: by Hise O. Gibson and MaShon Wilson

03 Jul 2018
First Look

New Research and Ideas, July 3, 2018

positions. To enable such assessments, firms must become as transparent about their corporate political responsibility (CPR) as their corporate social responsibility (CSR). For their part, rating systems must demand such information from firms and include View Details

Keywords: Dina Gerdeman

27 Jan 2009
First Look

First Look: January 27, 2009

and Max H. Bazerman Abstract When powerful people cause harm, they often do so indirectly through other people. Are harmful actions carried out through others evaluated less negatively than harmful actions carried out directly? Four... View Details

Keywords: Martha Lagace

February 2011 (Revised February 2012)
Case

Online Marketing at Big Skinny

By: Benjamin Edelman and Scott Duke Kominers

Describes a wallet maker's application of seven Internet marketing technologies: display ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. Provides concise introductions to the key features of each... View Details

Keywords: Advertising Campaigns; Digital Marketing; Resource Allocation; Marketing Strategy; Performance Evaluation; Internet and the Web; Retail Industry

22 Mar 2013
Research & Ideas

Pulling Campbell’s Out of the Soup

to imagine that we could inspire high performance with no employee engagement." Conant decided to grow the soup business, and he championed the idea of "winning" on two fronts--in the workplace and in the marketplace. To... View Details

Keywords: by Dina Gerdeman; Food & Beverage

October 2000 (Revised June 2017)
Case

Vyaderm Pharmaceuticals: The EVA Decision

By: Robert Simons and Indra A. Reinbergs

In 2016, the new CEO of Vyaderm Pharmaceuticals introduces an Economic Value Added (EVA) program to focus the company on long-term shareholder value. The EVA program consists of three elements: EVA centers (business units), EVA drivers (operational practices that... View Details

Keywords: Compensation and Benefits; Employee Relationship Management; Economic Growth; Economic Systems; Management; Motivation and Incentives; Organizational Design; Organizational Structure; Performance Evaluation; Decision Choices and Conditions; Pharmaceutical Industry; Washington (state, US)

April 2022 (Revised August 2022)
Case

Restaurant Brands International: Version 2.0

By: Boris Groysberg and Sarah L. Abbott

In 2010, 3G Capital acquired Burger King, the second largest burger chain globally. 3G expanded Burger King’s operations via acquisitions into a multi-brand business, renamed Restaurant Brands International. The acquisition had been a financial success story for 3G.... View Details

Keywords: Leadership; Growth and Development; Performance Evaluation; Private Equity; Franchise Ownership; Culture; Change Management; Strategy; Human Resources; Information Technology; Competition; Retail Industry; United States

Web

2022 Reunion Presentations - Alumni

will evaluate Tesla’s strategic and financial rationale for adopting bitcoin, learn about the financial accounting implications or holding cryptocurrencies, and explore what these investments mean for corporate managers in terms of... View Details

September 2020 (Revised September 2021)
Case

Student Success at Georgia State University (A)

By: Michael W. Toffel, Robin Mendelson and Julia Kelley

Georgia State University had developed a reputation for driving student success by nearly doubling its graduation rate for students of all racial, ethnic, and socioeconomic backgrounds. It did so while growing its student body and the proportion of Black/African... View Details

09 Jun 2021
Research & Ideas

How Tennis, Golf, and White Anxiety Block Racial Integration

the researchers say. This segregation may not only create fractures in an organization’s culture, but may also disadvantage minority employees in performance evaluations and promotion decisions, given that... View Details

Keywords: by Jay Fitzgerald

10 Sep 2001
Research & Ideas

Do You Have Change Fatigue?

tightly: performance evaluation and risk management. Everything else is managed loosely, and local leaders get an enormous amount of discretion in figuring out how to get things done. Change leaders need to... View Details

Keywords: by Nick Morgan

February 1995 (Revised June 1999)
Case

Chemical Bank: Implementing the Balanced Scorecard

By: Robert S. Kaplan and Norman Klein

The retail bank division of Chemical Bank faces declining margins and increased competition in its credit and deposit gathering and processing business. It wishes to implement a new strategy to become a preferred financial service provider to target customer groups.... View Details

Keywords: Balanced Scorecard; Adoption; Growth and Development Strategy; Communication Strategy; Customer Relationship Management; Management Systems; Performance Evaluation; Banks and Banking; Measurement and Metrics; Banking Industry