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  • 28 Oct 2015
  • Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

gradually. You build a Honda Scooter, then a Honda Civic, then a Honda Accord, and then an Acura. There is a lot of theory and research on how consumer behavior and perception changes over time. And that change in image takes 10 to15... View Details
Keywords: by Sean Silverthorne; Advertising
  • 20 May 2014
  • First Look

First Look: May 20

was in the midst of a brand revitalization program. Landor Associates, a leading brand consultancy, had identified three areas of concern: the shrinking differentiation opportunity provided by the boutique hotel positioning, consumers' negative View Details
Keywords: Sean Silverthorne
  • 25 Feb 2014
  • First Look

First Look: February 25

pessimistic recommendations for firms with high CSR ratings. Moreover, we theorize that over time, the emergence of a stakeholder focus, and the gradual weakening of the agency logic, shifts the analysts' perceptions of CSR ratings and... View Details
Keywords: Sean Silverthorne
  • 25 Sep 2012
  • First Look

First Look: September 25

James J. Gross, and Jennifer S. Lerner Publication: Proceedings of the National Academy of Sciences of the United States of America (in press) Abstract As leaders ascend to more powerful positions in their groups, they face ever-increasing demands. This has given rise... View Details
Keywords: Sean Silverthorne
  • 06 Dec 2011
  • First Look

First Look: Dec. 6

of a hypothetical $1,000 to introduce the idea that context, history, and values shape perceptions and expectations. These phenomena can propel behaviors that can lead to circumstances improving or deteriorating-upward or downward... View Details
Keywords: Sean Silverthorne
  • 26 Aug 2014
  • First Look

First Look: August 26

Publications August 2014 Management Science Smart People Ask for (My) Advice: Seeking Advice Boosts Perceptions of Competence By: Brooks, A.W., F. Gino, and M.E. Schweitzer Abstract—Although individuals can derive substantial benefits... View Details
Keywords: Sean Silverthorne
  • 29 Jan 2014
  • Research & Ideas

Super Bowl Ads for Multitaskers

a particular task-for example, announcing a semiannual sale starting the following day. The other two types of ads focus on image, building up the perception of the brand rather than exhorting a consumer to purchase. Imagery-focused ads... View Details
Keywords: by Michael Blanding; Advertising; Sports
  • 14 Nov 2011
  • Research & Ideas

Creating a Global Business Code

insight into perceptions of the company's conduct among a large cross section of employees around the world, and to benchmark themselves against other leading companies. When the global financial crisis hit, the project team decided to... View Details
Keywords: by Carmen Nobel
  • 14 Sep 2009
  • Research & Ideas

Understanding Users of Social Networks

and women in society. "No One Uses Myspace" To continue on the issue of online representation of offline societal trends, Piskorski also looked at usage patterns of MySpace. Today's perception is that Twitter has the buzz and... View Details
Keywords: by Sean Silverthorne; Advertising; Publishing
  • 21 May 2007
  • Research & Ideas

Fixing the Marketing-CEO Disconnect

aren't very helpful. Indeed, popular metrics such as customer satisfaction, acquisition, and retention have turned out to be very poor indicators of customers' true perceptions or the success of marketing activities. Often, they're... View Details
Keywords: by Sean Silverthorne
  • August 2022
  • Case

Atlanta Ransomware Attack (A)

By: Amit Goldenberg and Julian Zlatev
This case describes the March 2018 Ransomware attack on the information technology (IT) systems of the city of Atlanta and the response by Mayor Keisha Lance Bottoms and her administration. The case includes a brief background on Bottoms and her young administration at... View Details
Keywords: Crime and Corruption; Decision Making; Cost vs Benefits; Decision Choices and Conditions; Decisions; Ethics; Values and Beliefs; Government and Politics; Government Administration; Information Technology; Cybersecurity; Information Management; Leadership; Management; Crisis Management; Management Teams; Negotiation; Risk and Uncertainty; Social Psychology; Perception; Personal Characteristics; Perspective; Power and Influence; Society; Public Administration Industry; United States; Georgia (state, US); Atlanta
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  • 23 May 2017
  • First Look

First Look at New Ideas and Research: May 23, 2017

framing alters perceptions of (in)completeness, making intermediate progress seem less complete. In turn, these feelings of incompleteness motivate people to persist until the pseudo-set has been fulfilled. Publisher's link:... View Details
Keywords: Carmen Nobel
  • 23 Feb 2011
  • First Look

First Look: Feb. 23

measures of national political instability—Alesina and Perotti's (1996) well-known index of instability, a subsequent index derived from Banks' (2005) work, and two indices of managerial perceptions of nation-by-nation political... View Details
Keywords: Sean Silverthorne
  • 23 Aug 2016
  • First Look

August 23, 2016

over time. Two lab studies replicate our main findings and show that behavioral biases due to differences in perceptions of expertise drive the effect. Our research contributes not only to operations research, but also to the practice of... View Details
Keywords: Sean Silverthorne
  • 21 Feb 2012
  • First Look

First Look: Feb. 21

company to an advanced materials company whose products and services can make its clients more sustainable. During the 1960s and 1970s the company received a series of external shocks in the form of negative public opinion for some of its activities. These challenged... View Details
Keywords: Sean Silverthorne
  • 03 May 2011
  • First Look

First Look: May 3

diaries, the authors found that nothing contributed more to a positive inner work life (the mix of emotions, motivations, and perceptions that is critical to performance) than making progress in meaningful work. If a person is motivated... View Details
Keywords: Sean Silverthorne
  • 26 Jul 2011
  • First Look

First Look: July 26

percentage increase in nurses' perceptions of safety improvement were no better than that of 48 control hospitals. Thus, we investigated drivers of successful program implementation within the set of treatment hospitals. We found that... View Details
Keywords: Sean Silverthorne
  • 14 Nov 2017
  • First Look

New Research and Ideas: November 14, 2017

and (3) evaluate outputs from models to (4) develop a plan for action. In this case students explore the challenges of using sentiment analysis to monitor and understand public perception around brands. Technical topics include building a... View Details
Keywords: Carmen Nobel
  • 25 Jan 2011
  • First Look

First Look: Jan. 25

perceptions of firms' size and/or market power. Benchmarks as Limits to Arbitrage: Understanding the Low-Volatility Anomaly Authors:Malcolm Baker, Brendan Bradley, and Jeffrey Wurgler Publication:Financial Analysts Journal 67, no. 1... View Details
Keywords: Sean Silverthorne
  • 29 Mar 2010
  • Research & Ideas

Ruthlessly Realistic: How CEOs Must Overcome Denial

denial as a particular risk for large, established organizations as much as for young, entrepreneurial firms? Is denial a predictable downside to success? A: Denial is more endemic to older firms because it so often results from stubborn adherence to a once-accurate... View Details
Keywords: by Martha Lagace; Auto; Retail; Technology

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