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  • All HBS Web  (3,190)
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  • All HBS Web  (3,190)
    • People  (5)
    • News  (553)
    • Research  (2,177)
    • Events  (9)
    • Multimedia  (3)
  • Faculty Publications  (1,161)
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  • 2008
  • Chapter

Allocating Marketing Resources

By: Sunil Gupta and Thomas J. Steenburgh

Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate... View Details

Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods
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Gupta, Sunil, and Thomas J. Steenburgh. "Allocating Marketing Resources." In Marketing Mix Decisions: New Perspectives and Practices, edited by Roger A. Kerin and Rob O'Regan. Chicago, IL: American Marketing Association, 2008.
  • 17 Jul 2023
  • Research & Ideas

Money Isn’t Everything: The Dos and Don’ts of Motivating Employees

seat at board meetings. “This stuff doesn’t cost a lot but requires people to get into a room and talk about how to meaningfully recognize performance and commitment, so even the process of creating non-monetary rewards is good for the... View Details
Keywords: by Avery Forman
  • March 2023
  • Supplement

Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (B)

By: Linda A. Hill and Emily Tedards
In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The purpose of SAIL was to offer testing and incubation services for individuals within Google Ads who were developing new... View Details
Keywords: Innovation Leadership; Organizational Culture; Technology Industry; Information Technology Industry; Advertising Industry; United States
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Hill, Linda A., and Emily Tedards. "Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (B)." Harvard Business School Supplement 423-077, March 2023.

    Steven C. Wheelwright

    Steve Wheelwright is the Edsel Bryant Ford Professor of Business Administration, Emeritus at Harvard Business School.

    Following his retirement from HBS in 2006, he served with former Dean Kim B. Clark at BYU-Idaho and then from 2007-2015 he served as... View Details

    • December 1996 (Revised June 1998)
    • Case

    Midnight Networks, Inc.

    By: H. Kent Bowen and Marilyn Matis
    Midnight Networks, Inc., is a small computer network validation company. This case describes how the five founders built their business from operations earnings and how they established "best practices" operational processes to run their firm successfully. Operational... View Details
    Keywords: Corporate Entrepreneurship; Business or Company Management; Operations; Organizational Culture; Applications and Software; Business Startups; Business Growth and Maturation; Information Technology Industry; Massachusetts
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    Bowen, H. Kent, and Marilyn Matis. "Midnight Networks, Inc." Harvard Business School Case 697-019, December 1996. (Revised June 1998.)
    • March 2007 (Revised April 2007)
    • Case

    The University of Utah and the Computer Graphics Revolution

    By: H. Kent Bowen and Courtney Purrington
    Computer science departments were new to universities in the 1960s, and the one created at the University of Utah by David Evans and Ivan Sutherland had a research mission to invent the field of computer graphics. Details the research process that led to many of the... View Details
    Keywords: Engineering; Entrepreneurship; Management Practices and Processes; Mission and Purpose; Research and Development; Technology Adoption; Computer Industry; Education Industry; Utah
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    Bowen, H. Kent, and Courtney Purrington. "The University of Utah and the Computer Graphics Revolution." Harvard Business School Case 607-036, March 2007. (Revised April 2007.)
    • October 2000 (Revised October 2001)
    • Case

    adM@rt(A)

    By: F. Warren McFarlan, Carin-Isabel Knoop and David Lane
    Describes the complex policy alternatives facing an online Hong Kong grocery company as it tries to apply Webvan-type concepts in the Hong Kong marketplace. Captures the extraordinary process of adaptation the company is going through as it tries to find the right... View Details
    Keywords: Organizational Change and Adaptation; Markets; Marketing; Business Strategy; Business Model; Decisions; Problems and Challenges; Retail Industry; Web Services Industry; Hong Kong
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    McFarlan, F. Warren, Carin-Isabel Knoop, and David Lane. "adM@rt(A)." Harvard Business School Case 301-046, October 2000. (Revised October 2001.)

      Stefan H. Thomke

      Stefan Thomke (sthomke@hbs.edu), an authority on the management of innovation, is the William Barclay Harding Professor of Business Administration at Harvard Business School. He has worked with firms on product, process, and... View Details

      Keywords: aerospace; automobiles; automotive; banking; biotechnology; chemical; computer; defense; electronics; health care; high technology; home video games; information technology industry; manufacturing; marketing industry; pharmaceuticals; plastics; semiconductor; service industry; telecommunications; video games
      • 23 Sep 2021
      • News

      AI Use in Hiring Means Women with Employment Gaps Get Overlooked

      • Web

      Live from Klarman Hall - Alumni

      purposeful life in an age where the foundations of our society can be changed by AI and the core processes of sciences, like biology and physics, can be accelerated to where we could get a hundred years of development in a decade? What is... View Details

        Rosabeth M. Kanter

        Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

        Keywords: food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing
        • September 2018
        • Case

        The Financial Management of Harvard Business School

        By: C. Fritz Foley and F. Katelynn Boland
        In the spring of 2018, the Senior Associate Dean for Strategic Financial Planning at Harvard Business School considers potential refinements to the School's financial management practices. He faced questions about whether the metrics that had been used to evaluate... View Details
        Keywords: Nonprofit; Financial Management; Nonprofit Organizations; Education Industry; United States
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        Foley, C. Fritz, and F. Katelynn Boland. "The Financial Management of Harvard Business School." Harvard Business School Case 219-036, September 2018.
        • July 1994
        • Case

        Microsoft: Multimedia Publications (A)

        By: Marco Iansiti and Ellen Stein
        Microsoft Corp. has built a highly successful business around computer software (both applications and system software) using a particular organizational structure. Now that the company has chosen to enter the consumer market with a CD-ROM product, how should Microsoft... View Details
        Keywords: Product Development; Organizational Structure; Applications and Software; Design; Expansion; Consumer Products Industry; Information Technology Industry; Washington (state, US)
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        Iansiti, Marco, and Ellen Stein. "Microsoft: Multimedia Publications (A)." Harvard Business School Case 695-005, July 1994.
        • Article

        Stop the Meeting Madness: How to Free Up Time for Meaningful Work

        By: Leslie Perlow, Constance Noonan Hadley and Eunice Eun
        Many executives feel overwhelmed by meetings, and no wonder: On average, they spend nearly 23 hours a week in them, up from less than 10 hours in the 1960s. What’s more, the meetings are often poorly timed, badly run, or both. We can all joke about how painful they... View Details
        Keywords: Time Management; Performance Efficiency; Organizational Change and Adaptation; Performance Improvement
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        Perlow, Leslie, Constance Noonan Hadley, and Eunice Eun. "Stop the Meeting Madness: How to Free Up Time for Meaningful Work." Harvard Business Review 95, no. 4 (July–August 2017): 62–69.
        • 19 Apr 2012
        • Working Paper Summaries

        Is India’s Manufacturing Sector Moving Away from Cities?

        Keywords: by Ejaz Ghani, Arti Grover Goswami & William R. Kerr; Manufacturing
        • 05 Feb 2009
        • What Do You Think?

        Why Can’t We Figure Out How to Select Leaders?

        organizations would consider too costly. Some organizations have inventoried the qualities that successful employees display, then try to select others with the same qualities. But the View Details
        Keywords: by Jim Heskett
        • July 1999 (Revised October 2001)
        • Case

        Corbin-Pacific

        By: John A. Davis and Christina L. Darwall
        Reviews the history of Mike Corbin's entrepreneurial career and describes in detail the successful organization he has created. Explores his management philosophy and leadership. Explores the usefulness of continuing family involvement in this business. View Details
        Keywords: Entrepreneurship; Leadership Style; Business or Company Management; Management Practices and Processes; Management Teams; Success; Family Ownership; Business Strategy; Manufacturing Industry; Motorcycle Industry
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        Davis, John A., and Christina L. Darwall. "Corbin-Pacific." Harvard Business School Case 800-022, July 1999. (Revised October 2001.)
        • Program

        Leadership for Senior Executives

        improve your competitive position in the marketplace. Details Build your contextual intelligence Analyze how the environmental context influences how your organization operates and competes Sharpen your contextual intelligence on a micro... View Details
        • 19 Oct 2021
        • News

        “No-Code” Miracle for Startups

        • 29 Jul 2018
        • News

        The dynamic effects of computerised VAT invoices on Chinese manufacturing firms

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