Publications

Find at Harvard

2008
Working Paper

Platform Competition, Compatibility, and Social Efficiency

By: Ramon Casadesus-Masanell and Francisco Ruiz-Aliseda

Katz and Shapiro (1985) study systems compatibility in settings with one-sided plat- forms and direct network effects. We consider systems compatibility in settings with two-sided platforms and indirect network effects to develop an explanation why markets with... View Details

Keywords: Network Effects; One-Sided Platforms; Two-Sided Platforms; Competition

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June 2007 (Revised April 2010)
Case

Comcast Corporation

By: Anita Elberse and Jason Schreiber

In October 2006, Comcast executives had entered negotiations with broadcast networks to broaden the selection of free network content distributed via its video-on-demand (VOD) service. The major broadcast networks, however, were unsure of the effect it would have on... View Details

Keywords: Marketing Strategy; Product Launch; Consumer Behavior; Competitive Strategy; Technology Adoption; Media and Broadcasting Industry; Motion Pictures and Video Industry

This paper examines the relative importance of platform quality, indirect network effects, and consumer expectations on the success of entrants in platform-based markets. We develop a theoretical model and find that an entrant's success depends on the strength of... View Details

Profile

Jake Flomenberg

long-term strategy. The broad skill set I developed at HBS will make it easier for me to take on new roles and hopefully start my own company one day. The HBS network is unparalleled - there is always someone to turn to for advice on the... View Details

Keywords: Technology

Clubs

West Coast Club

Keywords: Entertainment / Media / Sports; Technology

Research Summary

A major area of Professor Torfason's research is the behavior of individual social network structures. He studies the violation of norms – specifically the use of excessive force in conflict situations – within the empirical context of a large online... View Details

May 2016 (Revised January 2018)
Case

Airbnb, Etsy, Uber: Acquiring the First Thousand Customers

By: Thales S. Teixeira and Morgan Brown

By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details

Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two-sided Market; Internet and the Web; Marketing Strategy; Digital Platforms; Digital Marketing; Business Startups; Transportation Industry; Accommodations Industry

November 2001
Supplement

An Interview with Heidi Roizen

By: Kathleen L. McGinn

Heidi Roizen being interviewed by MBA students, talks about the design to explore the theoretical and practical aspects of network development and maintenance. She focuses on the concept of an egocentric and personal network. View Details

Keywords: Design; Retention; Networks; Theory

Profile

Jackie Burgos

entertainment.” Ultimately, “I want to run a television network where I can shape and influence the culture, where I can change the world for the better through good programming.” View Details

Keywords: Entertainment / Media; Other Financial Services; Services

Web

The World Needs Your Leadership Now More Than Ever

The Advanced Management Program (AMP) will expose you to new tools and thinking, providing you with the opportunity to self-reflect and renew yourself as a leader and changemaker. You'll engage with a global community of leaders who face similar business challenges,... View Details

25 May 2023
Video

Career Coaching

16 Aug 2006
Research & Ideas

Is MySpace.com Your Space?

Social networking sites such as MySpace.com are some of the most trafficked on the Web—MySpace had 46 million unique users in June and features nearly 100 million personal profiles posted by users, many of whom are in their teens and... View Details

Keywords: by Sean Silverthorne; Advertising; Information; Publishing

October 2007 (Revised March 2008)
Case

Dove: Evolution of a Brand

By: John A. Deighton

Examines the evolution of Dove from functional brand to a brand with a point of view after Unilever designated it as a masterbrand, and expanded its portfolio to cover entries into a number of sectors beyond the original bath soap category. The development causes the... View Details

Keywords: History; Expansion; Marketing Strategy; Social Marketing; Digital Marketing; Brands and Branding; Consumer Products Industry; Beauty and Cosmetics Industry

01 Dec 2020
Video

Participants Share the Experience of a Virtual GMP

Feb 06 2018
Testimonial

Advance Your Way of Thinking

Clubs

Entrepreneurship Through Acquisition Club

Keywords: Entrepreneurship

February 2023 (Revised February 2024)
Case

Chari: Exploring Fintech in Morocco

By: Karen G. Mills and Ahmed Dahawy

This case examines the challenges and opportunities of doing business in Morocco. It highlights Morocco’s unique economy where cash remains a dominant player in the market despite global advancements in digitalization. The case also explores the various cultural and... View Details

Keywords: Business Model; Cultural Entrepreneurship; Social Entrepreneurship; Business History; Business and Government Relations; Technological Innovation; Distribution Industry; Financial Services Industry; Morocco