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  • All HBS Web  (5,033)
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  • May 2016 (Revised January 2018)
  • Case

Airbnb, Etsy, Uber: Acquiring the First Thousand Customers

By: Thales S. Teixeira and Morgan Brown
By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details
Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two-sided Market; Internet and the Web; Marketing Strategy; Digital Platforms; Digital Marketing; Business Startups; Transportation Industry; Accommodations Industry
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Teixeira, Thales S., and Morgan Brown. "Airbnb, Etsy, Uber: Acquiring the First Thousand Customers." Harvard Business School Case 516-094, May 2016. (Revised January 2018.)
  • Dec 14 2015
  • Testimonial

A Leader's Call to Action

  • Article

Peer-to-Peer File Sharing and the Market for Digital Information Goods

By: Ramon Casadesus-Masanell and Andres Hervas-Drane
We study competitive interaction between two alternative models of digital content distribution over the Internet: peer-to-peer (p2p) file sharing and centralized client-server distribution. We present microfoundations for a stylized model of p2p file sharing where all... View Details
Keywords: Competition; Distribution; Internet and the Web; Information Infrastructure; Management Analysis, Tools, and Techniques; Strategy; Profit; Price; Performance Efficiency
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Casadesus-Masanell, Ramon, and Andres Hervas-Drane. "Peer-to-Peer File Sharing and the Market for Digital Information Goods." Journal of Economics & Management Strategy 19, no. 2 (Summer 2010): 333–373.
  • 11 Aug 2020
  • News

Being the Agile Boss

  • 02 Nov 2015
  • Video

Philipp Schälli (MBA 2015)

  • Feb 07 2012
  • Testimonial

PLD Module 5: Alumni Status

  • October 2010 (Revised June 2014)
  • Case

Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard

By: Robert S. Kaplan and Ricardo Reisen de Pinho
A new management team at VW do Brazil develops and deploys a strategy map and Balanced Scorecard to accomplish a turnaround and cultural change after eight consecutive years of financial losses and market share declines. The team uses the strategy map to align... View Details
Keywords: Business Cycles; Developing Countries and Economies; Management Teams; Leadership; Balanced Scorecard; Strategic Planning; Balance and Stability; Motivation and Incentives; Communication Strategy; Competitive Advantage; Auto Industry; Brazil; Germany
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Kaplan, Robert S., and Ricardo Reisen de Pinho. "Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard." Harvard Business School Case 111-049, October 2010. (Revised June 2014.)
  • June 2007 (Revised April 2010)
  • Case

Comcast Corporation

By: Anita Elberse and Jason Schreiber
In October 2006, Comcast executives had entered negotiations with broadcast networks to broaden the selection of free network content distributed via its video-on-demand (VOD) service. The major broadcast networks, however, were unsure of the effect it would have on... View Details
Keywords: Marketing Strategy; Product Launch; Consumer Behavior; Competitive Strategy; Technology Adoption; Media and Broadcasting Industry; Motion Pictures and Video Industry
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Elberse, Anita, and Jason Schreiber. "Comcast Corporation." Harvard Business School Case 507-080, June 2007. (Revised April 2010.)

    Entry into Platform-based Markets

    This paper examines the relative importance of platform quality, indirect network effects, and consumer expectations on the success of entrants in platform-based markets. We develop a theoretical model and find that an entrant's success depends on the strength of... View Details
    • November 2006 (Revised January 2007)
    • Background Note

    Broadcast Television in the Broadband World

    By: Stephen P. Bradley and Nancy Bartlett
    What strategies have the top four (NBC, CBS, ABC, and FOX) broadcast television networks tested in response to changing media consumption behavior in the broadband world? Discusses the new distribution platforms, including downloads and video streaming. Also, provides... View Details
    Keywords: Entertainment; Technology; Media and Broadcasting Industry
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    Bradley, Stephen P., and Nancy Bartlett. "Broadcast Television in the Broadband World." Harvard Business School Background Note 707-486, November 2006. (Revised January 2007.)
    • Clubs

    West Coast Club

    Keywords: Entertainment / Media / Sports; Technology
    • Research Summary

    Customer Intelligence

    1. Data and Reality Mining for Business Applications
    2. Business Value of Social Networks
    3. Customer Behavior Patterns
    4. Analitical Customer Relationship Management
     View Details
    • Research Summary

    A major area of Professor Torfason's research is the behavior of individual social network structures. He studies the violation of norms – specifically the use of excessive force in conflict situations – within the empirical context of a large online... View Details

    • February 2023 (Revised February 2024)
    • Case

    Chari: Exploring Fintech in Morocco

    By: Karen G. Mills and Ahmed Dahawy
    This case examines the challenges and opportunities of doing business in Morocco. It highlights Morocco’s unique economy where cash remains a dominant player in the market despite global advancements in digitalization. The case also explores the various cultural and... View Details
    Keywords: Business Model; Cultural Entrepreneurship; Social Entrepreneurship; Business History; Business and Government Relations; Technological Innovation; Distribution Industry; Financial Services Industry; Morocco
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    Mills, Karen G., and Ahmed Dahawy. "Chari: Exploring Fintech in Morocco." Harvard Business School Case 323-082, February 2023. (Revised February 2024.)
    • June 2005 (Revised August 2013)
    • Case

    Amazon.com's European Distribution Strategy

    By: Janice Hammond and Claire Chiron
    Describes how Amazon's distribution system evolved from the company's inception. In 2003, Amazon Europe must decide how to reconfigure its distribution network in light of expected growth, products proliferation, and geographical expansion in Europe. Examines how... View Details
    Keywords: Business Model; Decision Choices and Conditions; Growth and Development; Business or Company Management; Growth and Development Strategy; Supply and Industry; Distribution; Supply Chain; Risk and Uncertainty; Expansion; Web Services Industry
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    Hammond, Janice, and Claire Chiron. "Amazon.com's European Distribution Strategy." Harvard Business School Case 605-002, June 2005. (Revised August 2013.)
    • March 1991 (Revised October 2022)
    • Background Note

    Beyond the Myth of the Perfect Mentor: Take Charge and Build Your Personal Board of Directors

    By: Linda A. Hill, Nancy A Kamprath and Leticia Garcia
    Instead of embarking on an odyssey for the perfect mentor, individuals should pursue a strategy of building a network of developmental relationships. In this note, we explore the process by which such a network can be established and cultivated: 1) What functions can... View Details
    Keywords: Relationships; Networks
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    Hill, Linda A., Nancy A Kamprath, and Leticia Garcia. "Beyond the Myth of the Perfect Mentor: Take Charge and Build Your Personal Board of Directors." Harvard Business School Background Note 491-096, March 1991. (Revised October 2022.)
    • April 2022 (Revised May 2022)
    • Case

    Mastercard Labs (A)

    By: Linda A. Hill, Sunil Gupta, Emily Tedards and Julia Kelley
    When Ajaypal (Ajay) Banga became the CEO of Mastercard in 2010, he shifted the company’s competitive focus from card networks to cash itself. Mastercard’s new vision of a “World Beyond Cash” distilled into a three-pronged framework: Grow the core business, Diversify... View Details
    Keywords: Organizational Behavior; Culture; Culture Change; Organizational Adaptation; Organizational Effectiveness; Alignment; Leadership; Leadership Development; Innovation; Innovation Ecosystems; Ecosystem; Diversity; Collaboration; Co-creation; Learning Organizations; Empowerment; Globalization; Agility; Prototype; Experiment; Partnerships; Operating Model; Risk Management; Metrics; Payments; Financial Inclusion; Financial Industry; Ambidexterity; Corporate Innovation; Innovation Lab; Digital Transformation; Digital Strategy; Credit Cards; Innovation Leadership; Organizational Culture
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    Hill, Linda A., Sunil Gupta, Emily Tedards, and Julia Kelley. "Mastercard Labs (A)." Harvard Business School Case 422-080, April 2022. (Revised May 2022.)
    • Article

    Small Worlds and Regional Innovation

    Small-world networks have attracted much theoretical attention and are widely thought to enhance creativity. Yet empirical studies of their evolution and evidence of their benefits remain scarce. We develop and exploit a novel database on patent coauthorship to... View Details
    Keywords: Geographic Location; Collaborative Innovation and Invention; Patents; Performance Productivity; Creativity; Social and Collaborative Networks
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    Fleming, Lee, Charles King III, and Adam Juda. "Small Worlds and Regional Innovation." Organization Science 18, no. 6 (November–December 2007).
    • Profile

    Jackie Burgos

    entertainment.” Ultimately, “I want to run a television network where I can shape and influence the culture, where I can change the world for the better through good programming.” View Details
    Keywords: Entertainment / Media; Other Financial Services; Services
    • June 2004 (Revised September 2007)
    • Case

    Zara: IT for Fast Fashion

    In 2003, Zara's CIO must decide whether to upgrade the retailer's IT infrastructure and capabilities. At the time of the case, the company relies on an out-of-date operating system for its store terminals and has no full-time network in place across stores. Despite... View Details
    Keywords: Business Model; Customer Value and Value Chain; Information Management; Infrastructure; Supply Chain Management; Information Technology; Retail Industry
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    McAfee, Andrew P., Vincent Dessain, and Anders Sjoman. "Zara: IT for Fast Fashion." Harvard Business School Case 604-081, June 2004. (Revised September 2007.)
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