Media And Publishing - Publications - Faculty & Research

Web

Develop and disseminate research and course material on advancing racial equity in business. - Advancing Racial Equity

race and business. Through its Division of Research & Faculty Development, HBS already provides generous support for research and course development related to race. The Division funds this research by... View Details

01 Jun 2017
News

Alumni and Faculty Books for June 2017

Alumni Books Sex and the Siren: Tales of a Later Dater by Donna Arp Weitzman (OPM 37, 2008) (Howard Bond Media Group LLC) A witty, satirical look at the dating prospects, sexual exploits, View Details

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details

Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia

Citation

Educators

Purchase

Web

Politics and War - Coin and Conscience – Baker Library | Bloomberg Center, Historical Collections

reserve to send to the Continent in support of the war. Hence the significance of the locked chest, and the coins in the pockets of the lady's paper money dress. 42 Midas, Transmuting all into Gold Paper view image Etching by James... View Details

Teaching Interest

Digital Marketing Strategy

By: John A. Deighton

When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

31 Aug 2021
Book

Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate

power mapping. Through the work and life experiences you expose yourself to, the books you read, the media you consume, the practice of self reflection, you can see the world as a web of interdependencies,... View Details

Keywords: by Jay Fitzgerald

28 Jul 2010
Working Paper Summaries

Disagreement about the Team’s Status Hierarchy: An Insidious Obstacle to Coordination and Performance

Keywords: by Heidi K. Gardner

01 Mar 2019
News

Alumni and Faculty Books for March 2019

So you feel good, lose the baby weight, and are more present, while raising thriving children—in an entirely do-able, time-saving, with-you-in-the-trenches way. Confessions of a Christian by Art Hilsinger (MBA 1952) Independently View Details

September 2009
Teaching Note

HubSpot: Inbound Marketing and Web 2.0 (TN)

By: Thomas J. Steenburgh and Jill Avery

Teaching Note for 509-049. View Details

Keywords: Customer Satisfaction; Technology Adoption; Internet and the Web; Blogs; Media; Markets; Segmentation; Price; Decision Choices and Conditions; Marketing Strategy; Information Technology Industry

Citation

Purchase

09 Apr 2024
Research & Ideas

When Climate Goals, Housing Policy, and Corporate R&D Collide, Social Good Can Emerge

For almost four years, Omar Asensio and his colleagues have been studying the impact of federal energy programs on low-income neighborhoods. The intersection of technology—artificial intelligence, in particular—and public policy has long been an area of focus for... View Details

Keywords: by Glen Justice

September 1994 (Revised January 1997)
Case

This Case Sucks: Beavis, Butt-head, and TV Content (A)

By: Joseph L. Badaracco Jr. and Jerry Useem

Beginning in 1992, "Beavis and Butt-head," an animated series on MTV about two uncivilized teenaged misfits, became both a runaway popular sensation and the symbol of a heated national debate about violent and inappropriate programming on television. Especially after... View Details

Keywords: Debates; Decision Choices and Conditions; Animation Entertainment; Fairness; Governance Controls; Media; Outcome or Result; Social Issues; Entertainment and Recreation Industry

Citation

Educators

Purchase

September 2003 (Revised June 2005)
Case

Learning from LeapFrog: Creating Educational and Business Value

By: Lynda M. Applegate, Christopher Dede and Susan Saltrick

Explores the success factors leading to one's company's rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to exploit its educational model in two industry sectors: consumer toys and educational... View Details

Keywords: Transformation; Decisions; Education; Entrepreneurship; Innovation and Invention; Growth Management; Media; Business and Stakeholder Relations; Research; Value Creation

Citation

Educators

Purchase

01 Mar 2014
News

Faculty and Alumni Books for March 2014

Decide by Dave Ramos (MBA 1989) (Advantage Media Group) The way for an organization to win is to become differentiatingly great at one thing. Every executive team must decide what their one thing is, and... View Details

2013
Working Paper

Separating Homophily and Peer Influence with Latent Space

By: Joseph P. Davin, Sunil Gupta and Mikolaj Jan Piskorski

We study the impact of peer behavior on the adoption of mobile apps in a social network. To identify social influence properly, we introduce latent space as an approach to control for latent homophily, the idea that "birds of a feather flock together." In a series of... View Details

Keywords: Social Influence; Social Network; Mobile App; Peer Effects; Latent Homophily; Latent Space; Proxy Variables; Familiarity; Behavior; Consumer Behavior; Applications and Software; Social and Collaborative Networks; Mobile and Wireless Technology; Power and Influence; Social Media

Citation

Read Now

Fast Answer

Challenges and Opportunities in the Restaurant Industry

taverns,buffets & cafeterias -social media marketing and restaurant apps -brand management Mintel - consumer market studies and primary and... View Details

15 Jan 2019
First Look

New Research and Ideas, January 15, 2019

platform and emphasized his position as a Washington-outsider. He proved to be an unpredictable and incendiary candidate on the campaign trail, garnering much media attention... View Details

Keywords: Dina Gerdeman

06 Nov 2018
First Look

New Research and Ideas, November 6, 2018

strategies for the social media age, and launching a startup for a targeted audience. Students learn to analyze macro and micro economic data of an industry, synthesize... View Details

Keywords: Dina Gerdeman

Web

B2B Sales and Distribution - Course Catalog

live cases where senior executives from SalesForce.com, Samsara, IBM, Infor, Workday and EnterpriseDB will join us to grapple with actual sales management challenges they are currently experiencing. Five classes will be HBS View Details

31 Jul 2018
First Look

New Research and Ideas, July 31, 2018

Shankar MD, Suptendra N. Sarbadhikari PhD, Barbara Bierer, Kenneth D. Mandl MD, Sanjay Mehendale MD, MPH, and Tarun Khanna Abstract—In February 2018, the Government of India announced a massive public health insurance scheme extending... View Details

Keywords: Dina Gerdeman