Filter Results:
(7,610)
Show Results For
- All HBS Web
(7,610)
- People (6)
- News (847)
- Research (6,060)
- Events (9)
- Multimedia (35)
- Faculty Publications (4,745)
Show Results For
- All HBS Web
(7,610)
- People (6)
- News (847)
- Research (6,060)
- Events (9)
- Multimedia (35)
- Faculty Publications (4,745)
- 14 Jan 2019
- News
Alumni-founded Car Maintenance App Yoshi Launches in 20th Market
- June 2016
- Case
Macy's Reinvents Its Millennial Business
By: Boris Groysberg and Sarah L. Abbott
Molly Langenstein, Macy’s executive vice president for fashion and new business development, and members of Macy’s senior team were rethinking the company’s approach to serving millennial customers, customers born between the years of 1980 and 2000. To tackle this... View Details
Keywords: Marketing; Marketing Strategy; Age; Organizational Structure; Organizational Culture; Business Processes; Fashion Industry; Retail Industry
Groysberg, Boris, and Sarah L. Abbott. "Macy's Reinvents Its Millennial Business." Harvard Business School Case 416-020, June 2016.
- April 2004 (Revised October 2005)
- Teaching Note
Marketing of Innovations, The: Course Overview Note for Instructors
- Research Summary
Overview
When information is digitized, it can be aggregated and shared nearly instantly. I am interested in how this acceleration in the aggregation and availability of information, via digitization, affects firms and firm strategy.
Platforms have emerged as marketplaces for... View Details
Keywords: Market Platforms; Social Media; Information Disclosure; Platform Strategy; Innovation Strategy; Collaborative Innovation and Invention; Technological Innovation; Intellectual Property; Information; Technology Platform; Information Industry; Information Technology Industry; Technology Industry; Web Services Industry
- January 2017
- Supplement
Terrapin Laboratory: Exercise
By: Joseph B. Fuller and Christopher Payton
In this exercise, we examine the capital requirements of Terrapin Laboratory as they contemplate entering into a new market segment. The company is faced with two potential financing options which have different effects on the ownership structure of the company.... View Details
- March 2011
- Module Note
Strategic Marketing in Creative Industries: The Promise of Digital Technology
By: Anita Elberse
Elberse, Anita. "Strategic Marketing in Creative Industries: The Promise of Digital Technology." Harvard Business School Module Note 511-014, March 2011.
- 1996
- Book
New and Improved: The Story of Mass Marketing in America
By: R. S. Tedlow
Tedlow, R. S. New and Improved: The Story of Mass Marketing in America. 2nd ed. Boston: Harvard Business School Press, 1996.
- May 2023
- Teaching Note
Tesla’s Uncertain Fate as EV Race Accelerates
By: David Collis
Teaching Note for HBS Case No. 722-368. The case describes the strategic position of Tesla in 2021. While the firm has been successful in driving adoption of electric vehicles (EVs) globally and has a huge market share in the segment, it faces an impending tsunami of... View Details
- 2011
- Working Paper
The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments
By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta
Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Investment; Brands and Branding; Marketing Strategy; Demand and Consumers; Mathematical Methods
Liu, Qiang, Thomas J. Steenburgh, and Sachin Gupta. "The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments." Harvard Business School Working Paper, No. 12-012, September 2011.
- 04 Aug 2010
- Working Paper Summaries
The Effect of Market Leadership in Business Process Innovation: The Case(s) of E-Business Adoption
- November 1992 (Revised June 1994)
- Case
Advertising Council Get Out the Vote Campaign: Strategy and Creative Execution
By: V. Kasturi Rangan and Jayne D. Kramer
Rangan, V. Kasturi, and Jayne D. Kramer. "Advertising Council Get Out the Vote Campaign: Strategy and Creative Execution." Harvard Business School Case 593-061, November 1992. (Revised June 1994.)
- 04 Apr 2000
- Research & Ideas
The Right Way to Restructure Conglomerates in Emerging Markets
Western corporate strategies have long been held up as role models for businesses in emerging markets. The reaction to recent financial crises in Asia and Latin America has only served to reinforce this practice. The multilateral... View Details
Keywords: by Tarun Khanna & Krishna Palepu
- October 2014 (Revised May 2017)
- Teaching Note
Pfizer and AstraZeneca: Marketing an Acquisition (A) & (B)
By: John A. Quelch
- 28 May 2014
- Working Paper Summaries
Leveraging Market Power Through Tying and Bundling: Does Google Behave Anti-Competitively?
Keywords: by Benjamin Edelman
- February 1998
- Case
Human Element in Marketing Strategy,The: A Look at the Creative and Subjective Side
By: Das Narayandas and Gerald Zaltman
Explores the human element in formulating marketing strategy. A rewritten version of an earlier note. Includes color exhibits. View Details
- 01 Jun 1997
- News
Competition and Strategy Unit at HBS Sets Pace In Its Field
profitability. McGahan currently teaches the elective Strategy, Commitment, and Choice, which focuses on strategy at the business-unit level. Assistant Professor Kenneth S. Corts studies competition in segmented View Details
Keywords: Susan Young
- February 2002
- Case
Strategy of the Firm Under Regulatory Review: The Case of Chilectra
By: Rafael M. Di Tella and Alexander Dyck
Discusses the largest electric distribution company in Chile and one of the five largest private Chilean companies. Introduces the exercise of operating control in order to improve the profitability of the investments, privatization, and international expansions. View Details
Keywords: Corporate Governance; Corporate Accountability; Growth and Development Strategy; Privatization; Emerging Markets; Competitive Strategy; Expansion; Global Strategy; Governance Compliance; Utilities Industry; Chile
Di Tella, Rafael M., and Alexander Dyck. "Strategy of the Firm Under Regulatory Review: The Case of Chilectra." Harvard Business School Case 702-025, February 2002.
- July–August 1999
- Article
The Right Way to Restructure Conglomerates in Emerging Markets
By: Tarun Khanna and Krishna G. Palepu
Khanna, Tarun, and Krishna G. Palepu. "The Right Way to Restructure Conglomerates in Emerging Markets." Harvard Business Review 77, no. 4 (July–August 1999): 125–134.
- Web
Video Clips & Discussion Questions - Creating Emerging Markets
how the name of Godrej became a recognizable brand, and the advantages that this has had as the family business expands into new industries. He also discusses his family's strategies for succession and the emphasis placed on... View Details
- September 2020
- Supplement
Commonwealth Joe: January 2020 Update from CEO Robert Peck
By: Alexander J. MacKay
At the end of 2016, the leadership team of Commonwealth Joe Coffee Roasters—Robert Peck, Chase Damiano, and Jeremy Martin—had begun an ambitious retail expansion strategy in the Washington, D.C. metropolitan area for their specialty coffee business. That October, they... View Details
Keywords: Cold Brew Coffee; Specialty Coffee; On-premise Coffee Market; Retail Expansion Strategy; Entrepreneurship; Business Model; Brands and Branding; Expansion; Strategy; Decision Making; Food and Beverage Industry; Retail Industry
MacKay, Alexander J. "Commonwealth Joe: January 2020 Update from CEO Robert Peck." Harvard Business School Multimedia/Video Supplement 721-851, September 2020. (Link to Supplement.)