Publications

December 2007 (Revised July 2009)
Case

Given Imaging Ltd. - First We Take Manhattan, Then We Take Berlin?

GI has developed a revolutionary video pill for imaging the small bowel in the gastro-intestinal tract. The development has required the integration of wide variety of technologies. GI founder and CEO Gabriel Meron must determine GI's marketing strategy and prioritize... View Details

Keywords: Medical Specialties; Globalized Markets and Industries; Decisions; Technological Innovation; Marketing Strategy; Market Entry and Exit; Entrepreneurship; Health Care and Treatment; Corporate Finance; Medical Devices and Supplies Industry; Japan; United States; Europe

2002
Book

Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs

By: Rakesh Khurana

Corporate CEOs are headline news. Stock prices rise and fall at word of their hiring and firing. Business media debate their merits and defects as if individual leaders determined the health of the economy. Yet we know surprisingly little about how CEOs are selected... View Details

Keywords: Managerial Roles; Selection and Staffing; Personal Characteristics; Experience and Expertise; Investment Activism; Corporate Strategy

Find at Harvard

August 2006 (Revised September 2012)
Case

Arrow Electronics--The Apollo Acquisition

By: Stephen P. Kaufman

Having already made 10 acquisitions of competitors in the last decade, the CEO of Arrow is evaluating the acquisition of another small competitor to boost sales, become #1 in a niche market segment, and achieve economies of scale. He is struggling with whether the deal... View Details

Keywords: Mergers and Acquisitions; Integration; Valuation; Performance Evaluation; Competitive Strategy; Corporate Strategy; Strategic Planning; Growth and Development Strategy; Electronics Industry; United States

February 1994 (Revised August 1998)
Case

Newell Co.: Acquisition Strategy

By: David J. Collis

Newell is a $1.5 billion manufacturer and distributor of low-tech home and hardware products, geared to serve volume purchasers. In 1992, Newell is considering two approaches to expand its current product line with the acquisitions of Sanford Corp., a $140 million... View Details

Keywords: Acquisition; Marketing Channels; Corporate Strategy; Diversification; Expansion; Manufacturing Industry

07 Jun 2016
Op-Ed

Can Brand Trump Win a Presidency?

commercial brand become a political brand? Is the commercial Trump brand extendable into the political arena? Commercial marketing and political marketing differ in two... View Details

Keywords: by John A. Quelch; Advertising; Media & Broadcasting

06 Jul 2015
Research & Ideas

Money and Quotas Motivate the Sales Force Best

just given it—conditional versus unconditional. Doug J. Chung, an assistant professor in the Marketing unit, and Das Narayandas, the James J. Hill Professor of Business Administration, explain what kind of... View Details

Keywords: by Roberta Holland; Retail

26 Jan 2016
First Look

January 26, 2016

local ethnic populations and identify a causal link between local networks and firm trade. We also show that firms are more likely to acquire target firms, View Details

Keywords: Sean Silverthorne

Web

Law, Management and Entrepreneurship - Course Catalog

usual 80 minutes although a few sessions may be merged for deep dives into selected topics and interaction with class guests who will appear by Zoom or in the classroom. Educational Objectives: The course... View Details

19 Oct 2021
Research & Ideas

Fed Up Workers and Supply Woes: What's Next for Dollar Stores?

Dollar General has more scale, they can offer a good selection of merchandise and lower prices, and it’s driving a lot of the small merchants in smaller towns View Details

Keywords: by Christine Pazzanese, Harvard Gazette; Retail

Research Summary

The Appropriability of Reputation in Franchises Selling Brands

We develop a multi-market model in which there are two kinds of firms: brands and small firms (or agents). Firms interact with short lived clients in the market for goods (or services) and with each other in the market for franchises. The model is one of adverse... View Details

01 Sep 2015
News

Alumni and Faculty Books for September 2015

Airlines. Evolving Ourselves: How Unnatural Selection and Nonrandom Mutation Are Changing Life on Earth by Juan Enriquez (MBA 1986) and Steve Gullans (Current) The authors... View Details

01 Feb 1998
News

Women at the Top

Stanley's continuously offered products group, experiences the daily challenge of having to look for new ways to market and position products such as medium-term notes and... View Details

Keywords: Marguerite Rigoglioso and Susan Young

01 Sep 2020
News

Alumni and Faculty Books for September 2020

are a lifelong gamer, a curious Fortnite parent, or a businessperson seeking to understand the marketing opportunities of this multibillion-dollar phenomenon, The Book of Esports charts the rise of this exciting new industry, crafting a... View Details

22 Nov 2004
Research & Ideas

Side Effects: The Case of Propecia

You are the marketing director of Propecia, a new drug for hair restoration that's about to hit the market. But the drug can only be purchased via a physician's prescription. So do you advertise directly to balding men? Do you concentrate... View Details

Keywords: by Sean Silverthorne; Health; Pharmaceutical

19 Aug 2021
Op-Ed

Don't Ignore Your Employees' Misery—TAKE Control

point for organizations figuring out their “new normal” in the two-sided market of employee and employer relations. It’s no secret that pandemic stress has inspired many people to prioritize work-life... View Details

Keywords: by Hise O. Gibson and MaShon Wilson

2021
Working Paper

The Project on Impact Investments' Impact Investment Database

By: M. Diane Burton, Shawn Cole, Abhishek Dev, Christina Jarymowycz, Leslie Jeng, Josh Lerner, Fanele Mashwama, Yue (Cynthia) Xu and T. Robert Zochowski

Impact investing has grown significantly over the past 15 years. From a niche investing segment with only $25 billion AUM in 2013 (WEF 2013), it experienced double-digit growth and developed into a market with an estimated $502 billion AUM (Mudaliapar and Dithrich... View Details

Keywords: Impact Investing; Investment; Analytics and Data Science; Analysis