Publications

24 Aug 2016
Research & Ideas

Can Obamacare Be Saved?

merger between Aetna and Humana, two of the largest health insurers in the United States. The 838,000 consumers who were insured by Aetna exchange plans in 2016 will be forced to select other public exchange... View Details

Keywords: by John A. Quelch and Emily Boudreau; Insurance; Health

01 Mar 2015
News

Alumni and Faculty Books for March 2015

tantalizing glimpses of HBS, the 1980s Wall Street market rally, temporary insanity, and true love. The Cathedral Builder: A Biography of J. Irwin Miller by Charles E. Miller Rentschler (MBA 1964)... View Details

Keywords: Publishing Industries (except Internet); Information

30 Nov 2016
Op-Ed

Where Could More Regulation Help Small Businesses? Online Lending.

addressable market of $280 billion. That’s music to the ears of small businesses. Indeed, our research shows a sizeable credit gap exists for small businesses, particularly for loans under $100,000, which is the size that over 60 percent... View Details

Keywords: by Karen Mills and Brayden McCarthy; Financial Services

November 2024
Case

Innovation at Master Kong Beverages

By: David E. Bell and Shu Lin

Hong-Chen Wei (HBS MBA 2014), Chairman of KSF Beverage Holding Co., Ltd. (KSFB), was steering the company toward the premium segment with the launch of “InheriTea,” a premium, sugar-free tea product. Traditionally, KSFB’s flagship brand, Master Kong, catered to the... View Details

Keywords: Consumer Behavior; Trends; Behavior; Collaborative Innovation and Invention; Product Launch; Product Development; Segmentation; Organizational Culture; Product Positioning; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Asia; China

January 2012 (Revised March 2013)
Case

Ctrip: Scientifically Managing Travel Services

By: David A. Garvin and Nancy Hua Dai

Ctrip is a $437 million Chinese on-line travel services company with a scientific, data driven approach to management. The case explores Ctrip's founding and early growth, its expansion into multiple market segments including hotel reservations, air ticketing, leisure... View Details

Keywords: Scientific Management; Data-driven Management; Management; Expansion; Business Growth and Maturation; Market Entry and Exit; Mathematical Methods; Business Processes; Information Management; Travel Industry; China

June 2025 (Revised July 2025)
Case

Full-Funnel Advertising on TikTok

By: Jeremy Yang, Ayelet Israeli and Alexis Lefort

In 2025 TikTok is working to grow its brand and performance advertising business, along with a new integrated full-funnel solution. As an emerging media platform with unique ad formats and user behavior in a privacy-first environment, TikTok faces both significant... View Details

Keywords: Social Media; Growth and Development Strategy; Advertising; Brands and Branding; Digital Marketing; Measurement and Metrics

01 Mar 2016
News

Alumni and Faculty Books for March 2016

is still an industry, with economic inputs, business models, competitors, value chains, and a dynamic, challenging marketplace. Gaylin examines each of the major segments (Broadway, regional theater,... View Details

17 Dec 2008
Lessons from the Classroom

‘Ted Levitt Changed My Life’

targeted business managers with relevant, accessible articles. He shortened articles and even added cartoons, a decision that appalled some. His aim, Levitt told Marketing... View Details

Keywords: by Julia Hanna; Education; Retail

Fast Answer

Fixed Income Research: bond data, ratings, and reports

Bloomberg terminals in the Exchange. Individual accounts required. Please see the More Info page for account set up information. LSEG Workspace To find info on the bond market, click the ‘Search Tools’ tab, View Details

26 Jan 2016
First Look

January 26, 2016

local ethnic populations and identify a causal link between local networks and firm trade. We also show that firms are more likely to acquire target firms, View Details

Keywords: Sean Silverthorne

November 2018 (Revised April 2019)
Case

Zespri Grows

By: David E. Bell and Natalie Kindred

Controlling about a third of global kiwifruit exports by volume and nearly half by value in 2018, Zespri was a grower-owned “corporatized cooperative” with the exclusive right to export New Zealand-grown kiwifruit (except to Australia). Zespri did not grow fruit but... View Details

06 Jul 2015
Research & Ideas

Money and Quotas Motivate the Sales Force Best

just given it—conditional versus unconditional. Doug J. Chung, an assistant professor in the Marketing unit, and Das Narayandas, the James J. Hill Professor of Business Administration, explain what kind of... View Details

Keywords: by Roberta Holland; Retail

Advertising's New Medium: Human Experience

Standard ad messaging and conventional creative executions and placements are rapidly becoming outmoded. To win consumers' attention and trust, marketers must think less about what advertising says to its targets and more about what it does for them. Rather than... View Details

March 2006 (Revised February 2007)
Case

Massive Incorporated (A)

By: Joseph B. Lassiter III, Clark Gilbert and Victoria Winston

How do you go to market with a brand new product in a new industry? How does a business develop an opportunity and then adapt its strategy to ensure success? Who are the early adopters and how does a business work with them? Katherine Hays, chief operating office at... View Details

Keywords: Emerging Markets; Product Launch; Digital Marketing; Business Startups; Advertising Industry

Co-Chair, Driving Digital Strategy

Sunil Gupta is the Edward W. Carter Professor of Business Administration and co-chair of the executive program on Driving... View Details

Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry

August 2018 (Revised September 2018)
Supplement

Predicting Purchasing Behavior at PriceMart (B)

By: Srikant M. Datar and Caitlin N. Bowler

Supplements the (A) case. In this case, Wehunt and Morse are concerned about the logistic regression model overfitting to the training data, so they explore two methods for reducing the sensitivity of the model to the data by regularizing the coefficients of the... View Details

Keywords: Data Science; Analytics and Data Science; Analysis; Customers; Household; Forecasting and Prediction

01 Mar 2014
News

Faculty and Alumni Books for March 2014

The book covers key trends and describes how different firms have coped with shifting pressures. It concludes with an assessment of where equity research is headed in emerging markets View Details

January 2002 (Revised June 2002)
Background Note

A Note on Building and Leading Your Senior Team

By: Linda A. Hill and Maria Farkas

As performance demands intensify in fast-moving global markets, more executives are coming to rely on senior teams for strategic and operational assistance. Team building with powerful senior executives presents special challenges, including competition for their boss'... View Details

Keywords: Talent and Talent Management; Globalized Markets and Industries; Selection and Staffing; Leadership; Management Teams; Operations; Organizational Culture; Rank and Position; Strategy