Publications

The goal of MANAGEMENT: AN INTEGRATED APPROACH, 2nd Edition, is to prepare students for leadership positions in 21st century companies by addressing the many facets involved in answering one key question: How are leaders successfully managing competitive... View Details

July 2011 (Revised April 2012)
Case

The Clorox Company: Leveraging Green for Growth

By: Elie Ofek and Lauren Barley

The Clorox Company needs to decide on the marketing strategy going forward for its three sustainable brands, Brita, Burt's Bees and Green Works. These brands had fared differently over the past 3 years and each presents multiple courses of action heading into 2011.... View Details

Keywords: Decision Making; Managerial Roles; Brands and Branding; Marketing Strategy; Social Marketing; Corporate Social Responsibility and Impact; Sales; Opportunities; Corporate Strategy; Environmental Sustainability; Chemical Industry; Food and Beverage Industry

2019
Book

Operations in an Omnichannel World

By: Santiago Gallino and Antonio Moreno

The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in... View Details

Keywords: Omnichannel; Omnichannel Retail; Retail; Operations; Management; Supply Chain Management; Business Model; Organizational Change and Adaptation

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April 2022
Case

Mastercard: Creating a World Beyond Cash

By: Sunil Gupta, Linda A. Hill, Julia Kelley and Emily Tedards

In late 2021, Mastercard CEO Michael Miebach and Chairman and former CEO Ajaypal “Ajay” Banga considered how Mastercard could best position itself for continued success in the years to come. Since Mastercard’s initial public offering in 2006, the company had grown and... View Details

2017
Working Paper

Business History, the Great Divergence and the Great Convergence

By: Geoffrey Jones

This working paper provides a business history perspective on debates about the Great Divergence, the rise of the income gap between the West and the Rest, and the more recent Great Convergence, which has seen a narrowing of that gap. The literature on the timing and... View Details

Keywords: Business History; Economics; History; Wealth and Poverty; Developing Countries and Economies; Economic Growth

SSRN

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Web

Faculty & Advisors | MBA

Technology Chris leads MPM Capital’s public market investing as portfolio manager for BioImpact Equities (formerly known as Burrage Capital) and the Oncology Impact Funds. Previously, Chris was a health care analyst at Fidelity... View Details

August 2000
Exercise

Brand Report Card Exercise

Designed primarily to give students the opportunity to evaluate brands by breaking down individual attributes and analyzing performance in these areas. In doing so, students will be able to isolate a brand's distinct characteristics and decide which areas are the most... View Details

Keywords: Brands and Branding

16 Aug 2016
First Look

August 16, 2016

to dealers with whom they have the strongest ties, and more so during periods of market turmoil. Systemically important dealers exploit their connections at the expense of peripheral dealers as well as clients, charging higher markups... View Details

Keywords: Sean Silverthorne

13 Sep 2017
Blog Post

Why We Recruit: Gorton's Seafoods

been recruiting at Harvard Business School and what roles do you hire for?Gorton's has been recruiting for our marketing area at HBS since the late 1980's. The role we recruit for is called Associate View Details

Keywords: Consumer Products / Retail

October 2007 (Revised March 2009)
Case

Engineering a Renaissance: The Launch of the Harvard School of Engineering and Applied Sciences

Dean Venky of the newly launched School of Engineering and Applied Sciences is faced with a range of opportunities and challenges as he presides over the launching of a new school of engineering at Harvard University. His opportunities include an ample endowment, a... View Details

Keywords: Higher Education; Engineering; Leading Change; Product Launch; Service Operations; Organizational Change and Adaptation; Alliances; Competitive Strategy

August 2007 (Revised September 2007)
Case

Gome: Bidding for China Paradise

Gome, China's largest electronics retailer, has the opportunity to acquire China Paradise, the number three player in the Chinese electronic retailer industry. This happened in the general context of a great market development and potential consolidation of the... View Details

Keywords: Acquisition; Trade; Market Entry and Exit; Performance; Opportunities; Competition; Consolidation; Corporate Strategy; Electronics Industry; Retail Industry; China

August 2021
Technical Note

Brand You: Crafting Your Personal Brand

By: Jill Avery and Rachel Greenwald

Selling oneself is something that we have to do every day in both professional and personal settings. We face it when we apply for a job, advocate for a promotion or a raise, vie for a leadership position, attempt to land a new client, write a dating profile, or meet a... View Details

Keywords: Personal Brand; Brand Management; Marketing; Brands and Branding; Identity; Opportunities; Talent and Talent Management; Jobs and Positions; Strength and Weakness; Communication

March 2024 (Revised April 2024)
Case

Coursera's Foray into GenAI

By: Suraj Srinivasan, Michael Parzen and Radhika Kak

In early 2023, Maggioncalda, CEO of US EdTech firm Coursera, launched Project Genesis to develop a strategy for incorporating GenAI capabilities into the firm's offerings, asking his teams to focus on value to the firm and cost of implementation. The team identified... View Details

Keywords: Business Model; AI and Machine Learning; Brands and Branding; Business Strategy; Competitive Advantage; Technological Innovation; Education Industry; Technology Industry; United States

2001
Other Unpublished Work

Clusters of Innovation Initiative: San Diego

By: Michael E. Porter

The study contains a conceptual framework for assessing the competitiveness of regional economies, an analysis of the San Diego region overall, as well as detailed assessments of two representative clusters—biotechnology/pharmaceuticals and communications. The report... View Details

Keywords: Clusters; Economics; Industry Clusters; Economy; Growth and Development; Biotechnology Industry; Communications Industry; Pharmaceutical Industry; San Diego

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2001
Other Unpublished Work

Clusters of Innovation Initiative: Wichita

By: Michael E. Porter

This study contains a conceptual framework for assessing the competitiveness of regional economies, an analysis of the Wichita region overall, as well as detailed assessments of two representative clusters—aerospace vehicles and defense and plastics. The report... View Details

Keywords: Clusters; Economics; Industry Clusters; Economy; Growth and Development; Industrial Products Industry; Aerospace Industry; Kansas

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July 2020
Article

Exploring the Effect of Environmental Orientation on Financial Decisions of Businesses at the Bottom of the Pyramid: Evidence from the Microlending Context

By: Anton Shevchenko, Xiaodan Pan and Goran Calic

Existing research has accumulated substantial evidence on the effect that an environmental orientation has on businesses' economic performance. Yet this research does not cover small businesses from bottom‐of‐the‐pyramid (BOP) markets. In fact, despite increasing... View Details

Keywords: Micro-lending; Environmental Sustainability; Financing and Loans; Corporate Social Responsibility and Impact; Small Business

September 2022
Article

Energy Innovation Funding and Institutions in Major Economies

By: Jonas Meckling, Clara Galeazzi, Esther Shears, Tong Xu and Laura Diaz Anadon

Accelerating energy innovation for decarbonization hinges on public investment in research, development and demonstration (RD&D). Here we examine the evolution and variation of public energy RD&D funding and institutions and associated drivers across eight major... View Details

Keywords: Research and Development; Innovation and Invention; Energy Policy; Government Legislation; Energy Sources