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Show Results For
- All HBS Web
(1,461)
- People (1)
- News (351)
- Research (988)
- Events (4)
- Multimedia (1)
- Faculty Publications (353)
- 05 Nov 2001
- Research & Ideas
Venture Capital Goes Boom—or Bust?
Ninety percent of new entrepreneurial businesses that don't attract venture capital fail within three years. A software engineer at the government contractor EG&G, Don Brooks had been working on computer systems for the Idaho National... View Details
Keywords: by Paul A. Gompers & Josh Lerner
- 24 Jun 2016
- Op-Ed
Why Brexit is a Big Deal
The consequences of yesterday's vote by the British people to leave the European Union will be far-reaching, but there is no reason for global markets to panic. Brexit is a vote against the European Union. Once heralded as the engine of... View Details
Keywords: by John Quelch
- 15 Nov 2016
- News
Field Course Helps Nascent Entrepreneurs Connect with Customers
Entrepreneurial Sales and Marketing (ESM), a field course that debuted in spring 2016. “To a greater degree than in established firms, marketing and selling in entrepreneurial ventures are linked to product... View Details
- Profile
Evelyne White
interests, and then reserve their spot. Hosts set the price of their meals, and Bookalokal earns a commission on each meal. Soon after launching the site, however, Bookalokal's market expanded. It turns out that local diners—especially... View Details
- 01 Feb 2013
- News
Growth Strategy Has Double Bottom Line
recreation-promises that would not be possible without conservation easements." Many investors are attracted to this model. "Some are conventional investors who think the strategy makes sense on a risk-adjusted basis-and they consider it... View Details
- 06 Sep 2005
- Research & Ideas
When Product Variety Backfires
Traditional wisdom teaches that brands win market share by offering a wide variety of products, increasing the chance of appealing to a wider variety of customers. But how happy are you when trying to find a head cold remedy at the... View Details
- 01 Dec 2017
- News
Yoga Inc.
chain YogaWorks went public in August, valued at about $40 million; and Wanderlust’s yoga-focused festivals have attracted major crowds and major sponsors. But the bigger the business of yoga gets, the further away it moves from its... View Details
Keywords: Deborah Halber
- 01 Mar 2005
- News
Women Entrepreneurs Share Insights at WSA Conference
the conference attracted more than 800 women to the HBS campus. The panel on entrepreneurship at which Shukla spoke was moderated by HBS professor Lynda Applegate. It focused on the unique challenges women face in starting a company,... View Details
- 09 May 2022
- News
Green House
show home, attracting dozens of architecture professors and students, engineers, other developers, and government policy-makers to tour the site. Harper hopes more people will recognize the benefits of this approach to house design.... View Details
- Web
AllWorld Network - Institute For Strategy And Competitiveness
ranks the fastest growing for the Arabia 500, Africa 500, Asia 500, Eurasia 500, and Latin America 500. Being on an AllWorld ranking puts companies on the world map, drawing the market to them. Ranked companies “go public,” View Details
- Profile
Max Wibaux
firefighting while managing two or three challenges simultaneously. This was attractive to me!" Yet the concentration on marketing left Max with gaps in some of the fundamentals of business such as... View Details
Keywords: CPG
- 13 Nov 2018
- Blog Post
Leadership Fellow Henry Tsai: Working with City Leadership to Leverage Technology
alumni who conduct pro-bono consulting work, to develop a marketing strategy for San Jose’s innovation efforts. “If we can tell the innovation story more effectively,” he says, “we can attract more resources... View Details
- 15 Dec 2008
- Research & Ideas
The Surprisingly Successful Marriages of Multinationals and Social Brands
companies will continue to seek out ways to enter into the emerging market segments that place a premium on the social dimensions that accompany the inherent attractiveness of the innovative products. The... View Details
- 12 Nov 2014
- Op-Ed
A Challenge to the New Congress: Pass Housing Finance Reform
mortgage should continue as the backbone of the new system. It helps keep monthly payments low, and protects consumers from interest-rate volatility. Given the recent extreme economic stress, Uncle Sam must stand behind these mortgages in the secondary View Details
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
video we really want to see. But assuming a captive audience on these video sites may not make online marketers more effective at reaching consumers. Harvard Business School Assistant Professor Thales S. Teixeira notes that it's just as... View Details
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
that attract consumers to retailers’ websites. Companies typically have to balance the popularity of these policies in a competitive market with the high costs of managing returns, including shipping and... View Details
- Web
Launching Tech Ventures - Course Catalog
Intelligence (AI) throughout the cases and coursework. Educational Objectives The course takes the perspective of founders struggling to achieve product market fit in their early-stage startups. Our cases focus on founder decisions during... View Details
- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
For more details, see Greater Good: How Good Marketing Makes For Better Democracy by John Quelch and Katherine Jocz (Harvard Business Press 2008). Choice sells, in politics and in the supermarket. Distinct choices on the shelf View Details
Keywords: by John Quelch
- 07 May 2013
- First Look
First Look: May 7
to existing competitors in a local market. We provide evidence that these results are due to a sorting effect, whereby firms trade-off service quality and price, and in turn, the incumbent attracts service (price) sensitive customers in... View Details
Keywords: Carmen Nobel
- 13 Mar 2017
- Research & Ideas
Hiding Products From Customers May Ultimately Boost Sales
attractive one first or second?” Note to readers: As they continue their research, Ferreira and Goh would like to team up with retailers to test their models in real-world settings. If you think your company might benefit from empirical... View Details