Make V. Buy - Publications - Faculty & Research

21 Nov 2015
HBS Case

HBS Cases: Stella McCartney Combines High Fashion with Environmental Values

exactly the image we have when we think about sustainability. We think about much more rational and thoughtful consumption. So you could see why these two concepts would seem contradictory. And people would ask me: why are you making such... View Details

Keywords: by Brian Kenny; Fashion

11 Feb 2020
Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

moving target, potential customers are wary of costs and implementation complexities, and use cases, while powerful, are still lacking in many areas. Take advantage of uncertainty All this uncertainty is a fertile breeding ground for entrepreneurs ready to View Details

Keywords: by Rocio Wu

01 Jun 2024
News

Alumni and Faculty Books

behavioral expert Leslie Zane shatters conventional marketing wisdom, showing readers how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive people to buy your product, company, or... View Details

Web

Finance Awards & Honors - Faculty & Research

Winner of the 2021 Doriot Award for the Best Private Equity Research Paper for “How Do Venture Capitalists Make Decisions?” ( Journal of Financial Economics , January 2020) with William Gornall, Steven N. Kaplan, and Ilya A. Strebulaev.... View Details

02 Aug 2021
Research & Ideas

What If Closing the Wage Gap Means Everyone Earns Less?

who take an informal approach to salary disclosure and promise to let employees know when others get raises, Cullen says. “If there’s no mandatory disclosure, and the firm says, ‘I promise to keep you informed,’ employees are unlikely to View Details

Keywords: by Avery Forman

August 1998 (Revised February 1999)
Case

Product Development at Dell Computer Corporation

By: Stefan H. Thomke, Vish V. Krishnan and Ashok Nimgade

Describes how Dell redesigned its new product development process after experiencing a major product setback and a significant decline in firm profits in 1993. Dell's new process is challenged during the development of a new line of portable computers when the incoming... View Details

Keywords: Cost vs Benefits; Profit; Managerial Roles; Risk Management; Product Development; Business Processes; Problems and Challenges; Risk and Uncertainty; Hardware; Computer Industry

Citation

Educators

Purchase

10 Nov 2003
Research & Ideas

Globalization: The Strategy of Differences

of about $70 billion. Daft's solution was an aggressive shift in the opposite direction. On taking over, he avowed, "The world in which we operate has changed dramatically, and we must change to succeed. No one drinks globally. Local people get thirsty and View Details

Keywords: by Pankaj Ghemawat

05 Jun 2018
First Look

New Research and Ideas, June 5, 2018

early-life-cycle firms facing high information asymmetries benefit from protections against the market for corporate control by making more valuable long-term investments and reducing myopic behavior. Download working paper:... View Details

Keywords: Dina Gerdeman

01 Jun 2022
News

The Exchange: Same Great Price, Now with Fewer Chips

indulgence or a necessity. If a tub of ice cream gets too expensive, someone might just choose another dessert. It makes less sense for necessities—like reducing the number of diapers in a package of Pampers—and in categories when there... View Details

Keywords: Miscellaneous Store Retailers; Retail Trade

04 Jun 2013
First Look

First Look: June 4

Publications 2006 O'Reilly Media, Inc. Managing Startups: Best Blog Posts By: Eisenmann, Tom, ed. Abstract—Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup management, primarily for the benefit of... View Details

Keywords: Sean Silverthorne

10 Mar 2009
First Look

First Look: March 10, 2009

institutions and concepts by showing where they came from. What is money? What do banks do? What's the difference between a stock and a bond? Why buy insurance or real estate? And how exactly do hedge funds View Details

Keywords: Martha Lagace

20 Feb 2017
Research & Ideas

Having No Life is the New Aspirational Lifestyle

coined the term “conspicuous consumption”) to television shows such as Lifestyles of the Rich and Famous. And if you didn’t actually have a life of leisure, you could pretend you did by buying increasingly affordable luxury brands like... View Details

Keywords: by Michael Blanding

30 Mar 2010
First Look

First Look: March 30

PublicationsThe Coexistence of Overestimation and Underweighting of Rare Events and the Contingent Recency Effect Authors:Greg Barron and Eldad Yechiam Publication:.Judgment and Decision Making 4, no. 6 (October 2009) Abstract Previous... View Details

Keywords: Sean Silverthorne

13 Sep 2021
Research & Ideas

Science: The Unlikely Frontier for New Business Ideas

Entrepreneurial Management Unit. “I hope it opens some eyes to the value of hard, risky, in-the-weeds science for commercial innovation, as opposed to ‘let’s just go build the thing and make it work on the fly.’” What does basing an... View Details

Keywords: by Avery Forman

Web

National Markets - The Art of American Advertising

capita income and a more educated public also contributed to the creation of a consumer culture. Within this emerging national market, it fell to the advertiser to encourage consumers to buy goods not necessarily produced locally and to... View Details

17 Jun 2017
Research & Ideas

Amazon, Whole Foods Deal a Big Win for Consumers

Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in... View Details

Keywords: by Jose Alvarez and Len Schlesinger; Retail

04 May 2010
First Look

First Look: May 4

and Why? Authors:Stephen Leider and Alvin E. Roth Publication:Journal of Transplantation 10 (May 2010): 1221-1227 Abstract The shortage of transplant kidneys has spurred debate about legalizing monetary payments to donors to increase the number of available kidneys.... View Details

Keywords: Martha Lagace

Research Summary

Overview

By: Ashley V. Whillans

Engaged with field work in East Africa, South Asia, and in several large hybrid organizations in the United States, Professor Whillans places a focus on exploring questions with strong theoretical motivation in the social psychological literature and relevant... View Details

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

key role business leaders have to play in confronting climate change—and the power of HBS alumni to make a positive difference. Jacqueline Adams (MBA 1978) President, J Adams Strategic Communications; co-author of A Blessing: Women of... View Details

03 Jan 2011
Research & Ideas

Most Popular Articles of 2010

dispersed around the globe. But the one theme that has attracted the most HBS Working Knowledge readers over our 11-year history is how to improve personal leadership skills. A third of the articles on this page relate to improving work performance by learning to View Details

Keywords: by Staff

Publications